While we humans like to think we’re in control, making decisions based on logic and rational thought, we’re really not. In fact, up to 90% of our decisions are based on emotion. Yet we’re not always apt to admit that, even to ourselves.

We instead justify our actions, explaining to ourselves and others why buying » Continue Reading.

What do powerful songs, movies and really good books have in common? They stir up enough emotion for you to remember them forever (or at least a really long time). A brand anthem, when done right, can do exactly the same.

Brand anthems are one of the hottest things in marketing right about now, although they’re not necessarily » Continue Reading.

You want to be a voice over actor. You are certainly not alone.

In fact, the query “How do I get started in voice over?” is one I get so frequently that I’m compiling some basic information and advice. This way anyone who lands on my site with this question can check out this blog – instead of sending » Continue Reading.

The idea of a voice over career can be alluring indeed, especially when many people think it automatically delivers easy money, fun work and maybe even a chance to voice famous characters or worldwide campaigns.

For starters, it doesn’t always deliver those perks. True, a small percentage of voice over artists get to voice famous characters and worldwide campaigns » Continue Reading.

So, you want to be a voiceover actor. Cool.

Often people may (mistakenly) regard voiceover work as a career that delivers fast and easy money, and maybe even with a bit of glamour too. Who doesn’t want to hear their voice on TV and radio, or even a video game, or wow – an animated movie!?

Unfortunately, the truth » Continue Reading.

Lately, I’ve received much more communication than usual from people interested in knowing what it takes to get started in the voice over industry. The disruption in stage, TV and film production due to the COVID-19 pandemic has financially impacted a lot of working actors (and plenty of others), and many are looking for alternate or additional forms of » Continue Reading.

Even with the best voice, the best script and the best editing and direction, your voice over project is not likely to make the cut without one other key ingredient: a well-equipped home studio. The overall quality of your recordings is only going to be as good as the methods and equipment you use to capture and control the » Continue Reading.

Following your dreams takes a lot of faith and courage. But it also requires persistence – the ability to keep on keeping on regardless of the obstacles that may crop up. And there can be many. While you may think obstacles only come from outside forces, the opposite is also true. In fact, the greatest obstacles tend to be » Continue Reading.

The very phrase “follow your dreams” can fill us with bliss. It’s something society, pop culture and Disney movies reinforce at every turn. While following your dreams may sound like the only course of action you would want to consider taking, is it really the best road to success in our competitive and ever-changing » Continue Reading.

The average person has 46 thoughts per minute, which calculates to about 70,000 thoughts per day. With the current Coronavirus disruption and polarized political upheaval, there’s a good chance that a high percentage of those thoughts may be driven by fear, anxiety, anger, or a slew of other uncomfortable emotions.

When our » Continue Reading.