Hop on your computer or smartphone, and within seconds you’re sure to end up running across a video. Or two. Or three. Voice over trends in video has been steadily gaining steam as one of the most popular ways to connect with your target audience. And the audience loves it, too.

In fact, 99% of the respondents to a » Continue Reading.

While we humans like to think we’re in control, making decisions based on logic and rational thought, we’re really not. In fact, up to 90% of our decisions are based on emotion. Yet we’re not always apt to admit that, even to ourselves.

We instead justify our actions, explaining to ourselves and others why buying » Continue Reading.

What do powerful songs, movies and really good books have in common? They stir up enough emotion for you to remember them forever (or at least a really long time). A brand anthem, when done right, can do exactly the same.

Brand anthems are one of the hottest things in marketing right about now, although they’re not necessarily » Continue Reading.

You want to learn how to get started in voice over. You are certainly not alone.

In fact, the query “How do I get started in voice over?” is one I get so frequently that I’m compiling some basic information and advice. This way anyone who lands on my site with this question can check out this blog – » Continue Reading.

The idea of a voice over career can be alluring indeed, especially when many people think it automatically delivers easy money, fun work and maybe even a chance to voice famous characters or worldwide campaigns. Here are a few tips to help you succeed at voice over.

For starters, it doesn’t always deliver those perks. True, a small percentage » Continue Reading.

So, you want a voiceover career. Cool.

Often people may (mistakenly) regard voiceover work as a career that delivers fast and easy money, and maybe even with a bit of glamour too. Who doesn’t want to hear their voice on TV and radio, or even a video game, or wow – an animated movie!?

Unfortunately, the truth is that » Continue Reading.

Lately, I’ve received much more communication than usual from people interested in knowing what it takes to get started in a voice over career. The disruption in stage, TV and film production due to the COVID-19 pandemic has financially impacted a lot of working actors (and plenty of others), and many are looking for alternate or additional forms of » Continue Reading.

Even with the best voice, the best script and the best editing and direction, your voice over project is not likely to make the cut without one other key ingredient: a well-equipped home studio that can produce quality voice over audio. The overall quality of your recordings is only going to be as good as the methods and equipment » Continue Reading.