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Millennial Speech Patterns Voice Over Artists Should Avoid

November 20, 2018 by Debbie Grattan

Millenial Speech Patterns Voice Over Artists Should Avoid

One of the keys to success for voice over artists is keeping up with the current trends, whether it’s with the latest voice over recording technology or new video styles. But just because a trend may be widespread or hugely popular, it may not be something we choose to embrace. A major case in point is a trio of millennial speech patterns VO artists would be wise to avoid.

Vocal Fry

When you hear a voice that’s creaky, choppy, breathy and delivered in its lowest register, you’re listening to vocal fry. This millennial speech pattern is often found in women, like the Kardashian clan and Katy Perry, although men can engage in it, too.

When voice is normally produced, the vocal cords naturally close to create vibrations. With vocal fry, the vocal cords remain relaxed with minimal air passing through them, resulting in a low, creaky sound. Johns Hopkins says vocal fry is not damaging to the health of your voice or vocal cords, although it can be rather painful on the ears.

Some folks find vocal fry grating, while others perceive it as a mark of being bored, lacking intelligence, or less educated, less competent and less trustworthy than those who speak without it. Unless your audience is made up entirely of a millennial audience that would eagerly relate to a voice over artist using vocal fry, you are probably better off avoiding this creaky pattern of speech.

Vocal Fry Examples:

Upspeak (Uptalk)

When you’re making a statement, traditional speech patterns automatically lower inflection at the end of a sentence. When you’re asking a question, the inflection rises at the end. That’s not the case with upspeak. Also known as uptalk, this speech pattern uses a rising inflection no matter what’s being said. While upspeak has been around for years, it has really taken off with the millennial set.

Britney Spears has been pegged as a famous uptalker, but she’s not the only one who has hopped on the bandwagon. In fact, a Forbes article notes that upspeak has become so prevalent that people under 40 may not even notice when it’s happening. Yet those over 40 most certainly will.

Those that notice the speech pattern of rising inflection often perceive it as coming from someone who is hesitant, timid or unsure of themselves. In severe cases, the speaker may be perceived as being less than serious – or even less than intelligent.

Again, if an audience is largely or exclusively millennials – or made up of people you know aren’t turned off by uptalk – you may be able to get away with it with your voice overs. Otherwise, it’s a good idea to end a declarative sentences with a period, instead of a vocal question mark, to portray confidence and smarts.

Upspeak / Uptalk Examples:

 

Shotgun Speech

When you fire a shotgun, the pellets come out fast, furious and in a torrid burst. You get the same thing with pattern known as shotgun speech. Shotgun speech occurs when someone speaks suddenly, quickly and in a rapid outburst of words. While this millennial speech pattern may be common on college campuses and TV shows like the “Gilmore Girls,” it’s not typically something you want from your voice over artist.

Speaking too fast makes the audience work too hard, and, as Inc. points out, audience members are intrinsically lazy. Make them work too hard to keep up and understand what you’re saying, and they’re likely to tune out altogether. Shotgun speech can likewise be perceived as signs of nervousness and lack of self-confidence. It’s also a symptom of anxiety.

Fast talking cannot only weaken your voice since you’re not taking in enough air to support it, but it can muddle your diction and a make what you’re saying nearly impossible to understand. Unless you’re recording a voice over for a cattle auction or other fast-paced event, fast talk is not the right talk to draw in a crowd.

Shotgun Speech Example:

I had a real challenge finding good examples for this last category. So, I’ll keep on the lookout for clips that would be good to use. I included that last Fed Ex video because it’s a bit of a classic, and a fun one to watch again after all these years. Not actually shotgun speech, I’d probably call his style “machine gun speech.”

Although vocal fry, upspeak and shotgun speech may be speech patterns you hear all the time, there’s no guarantee they’re something your listeners want to hear on your voice over projects. Unless those patterns align with your brand and please your audience, they may be trends you’d be much better off avoiding.

For more on a related topic, be sure to read my post, “The Most Annoying Speech Patterns You Hear All the Time Now”

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: voice over mistakes, voice over success

My Voice Over Experiences from the Weird to the Scary to the Sublime

May 15, 2018 by Debbie Grattan

My Voice Over Experiences from Weird to Wonderful

An out-of-the-blue email really caught my attention a few months back, and it continues to puzzle me today. The email was from someone who said they worked for Cracked.com (formerly Cracked Magazine) and wanted to interview me about some of my voice over experiences in the biz. My first thought was: “Cracked Magazine? Don’t they write funny, satirical cartoons and stuff?”

But, I took a look at their site and saw a wide array of articles on many topics – topics that would generate web traffic. Since being or becoming a voice over artist is a popular topic on the internet to some degree, it made sense that they were trying to tap into an interested readership.

My website probably had come up high on a general Google search for voice over artists, and that was how they found me. Made sense.

I don’t get asked to do many interviews, so I was excited to work on this.  To make things easy, the author sent me a few questions he (or maybe it was a she, hard to tell by the name) wanted me to answer in writing.

We had a little back and forth by email and I fine-tuned my answers over several revisions. After a couple of weeks, I sent off the finished interview and waited to hear details of when it would be published.

No reply. No acknowledgement of even receiving the document.

I followed up a few times by email and even tried to reach the person by phone and still nothing.

Guess I’m Not in Kansas Anymore

Was I suddenly living in a different parallel universe? Or maybe the author got hit by a bus (God forbid)! Very strange. Like having one of those “Wizard of Oz” moments where you wonder if you dreamed the whole thing.

Nope, I had the emails to prove it. Had I just been scammed in some way? No money was involved and all I had provided was a few answers to some questions. If it was a scam, it was a pretty pathetic one!

It was like this person had just dropped off the face of the planet. Maybe they suddenly left the company or got fired and the ball never got passed to someone else. That seemed like a possibility. Anyway, despite other attempts to get some contact from the company, nothing worked and I never got a reply.

So, rather than never having this interview see the light of day, I decided to post it here on my blog. Enjoy!

What would most surprise someone starting a career as a voice over artist today?

I think what would most surprise a person coming into the business today would be that the amount of time they will spend actually recording their voice for paying gigs is a relatively small percentage of their time (about 15% on average).

The modern landscape dictates a voice talent’s day is largely consumed by marketing activities, such as auditioning for agents and online casting sites, communicating with clients and prospects in social media and email, and staying in touch and top of mind any way you can.

Then there are all of the day-to-day chores you have to do when you run your own business. These include accounting, managing your technology, updating your database, and many other little things that all take significant time and attention.

I am fortunate to have my husband working full-time in my business, and he actually handles the majority of the marketing and business chores so I can stay focused on recording and the logistics of job requests and auditions. The percentage of time I spend on paid work is more like 85%, but that is only because I have a full-time employee. If you are running your business solo, which I think most voice talent are, then you’ll have to wear many hats and spend a lot of time on these other essential tasks.

How has doing voice overs changed over the years?

Many things have changed, mostly due to the presence of the internet. Home studios did not exist when I got my start as a voice actor back in the early ’90s in Southern California. The only people who could work in the profession lived around major cities that had a lot of recording studios. Los Angeles and New York were the dominant hubs in the U.S.

Now, thanks to the internet, you can have a home studio anywhere as long as you have a fast broadband connection. That development leads to what I see as the biggest change directly impacting how I run my business, and that is: The amount of competition has gone way up.

For most of my career, very few people outside of the business even knew what voice over was. Whenever someone asked me what I did for a living, I would have to explain it. Then I would still get a lot confused looks from people.

Now when I mention that I’m a voice over talent, I get, “Oh yeah, my friend/sister/neighbor is doing that, too! Can I have them call you so you can share some of your best tips?”

While there is a much larger supply of voice over opportunities in the world, there is also an exponentially larger number of voice talents all trying to win those jobs. You have to be much more strategic and thoughtful in how you get business these days.

What is the scariest thing that has happened in my voice over business

What is the scariest thing that has happened to you in the voice over business?

There have been many scary moments along the way, which is probably true for any entrepreneur running a small business. Almost all of my most memorable scary moments involve technology failing at extremely inopportune times. It’s rare that this happens because we keep everything updated and well-maintained, but sometimes hardware or software just stops working and you have what feels like milliseconds to figure out what is going on and how to get it fixed.

Last year, my recording software abruptly stopped loading, ultimately resulting in a switch to a different software program with a significant learning curve. This happened right at the start of the year, with a full lineup of jobs waiting to be recorded. It was pretty stressful for a few days as we figured out what we needed to do to get back up and running while ensuring clients received everything they needed on time.

For a voice over talent, if you’re not recording, you’re not making money. So you have to be able to troubleshoot things quickly and come up with a solution. Beyond my husband, who has some good technical experience and know-how, I have several techs and audio experts I can call on when necessary.

Without those kinds of resources, things can get very scary very quickly. If I can’t deliver what my clients need on time, there’s always the chance they will look for someone else who can.

What is the weirdest voice over job you ever had?

My vote goes for the sexy weather forecaster gig. Several years back, I was hired on a project which involved attractive scantily clad women presenting weather forecasts for online subscribers. Subscribers would see still photos of attractive bikini models motioning to portions of the U.S. map while a voice over talent recited the day’s weather forecast.

I was hired to provide the voice for one of the models. The service was a bust (haha), but the client did pay me for several recording sessions that we completed as part of the launch.

What was the happiest voice over job you ever landed?

My happiest thing is definitely being one of the voices at the Happiest Place on Earth – Disneyland. When I was living in Southern California, I was recording some of the park announcements for Magic Music Days, holiday celebrations and special events. Then, when they opened Disney’s California Adventure (DCA), they offered me the role of being the Voice of the Park, welcoming guests with pre-recorded announcements for various activities.

I had to give up the gig when I moved away from So Cal, but for a few years it was fun being recognized by friends who heard me on their visits to DCA.

Where have I heard your voice?

That’s one of the first questions I tend to get when folks find out I do voice over for a living. While I do a good deal of TV and radio spots in local and regional markets, the most widely played spot was probably the one for the original Pillow Pets.

Many of the projects I’ve completed are for internal use by companies and not heard by the general public, although I have cultivated a niche over the years on television as the voice for many children’s infomercial products.  I’ve recorded a few dozen different kids’ products and toys, as well as other direct-response advertisers, marketing everything from make-up to teeth whiteners to exercise equipment.

You might also hear me narrating a web video, directing you on voicemail options on a company’s IVR system, or teaching you something profound and useful in a continuing education course.

While I may never find out what happened to the person who sent the initial email, at least I know the interview has been put to use. In addition to providing info that could be helpful or entertaining to someone else, it also gave me a chance to think back on my happiest, scariest, and by far weirdest moment in the voice over biz.

Please feel free to share some of yours down below! What were your weirdest, wildest, scariest, and happiest experiences so far in voice over?

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: Featured, female voice over actor, voice over success

Narrator’s Voice App Proves How Valuable Voice Over Can Be

March 22, 2018 by Debbie Grattan

Narrator's Voice App Proves How Successful Voice Over Can Be

From ghost hunting to finding where you parked your car, there seems to be an app for just about everything. Thanks to the Narrator’s Voice app, this also includes adding a narrator’s voice to your messages or online videos. While the Narrator’s Voice app appears to be mainly geared toward having fun, its huge popularity still proves how useful voice over narration can be.

What’s Up with the Narrator’s Voice App?

Created by Escolha Tecnologia, the Narrator’s Voice app lets you create and share amusing messages using a narrator’s voice of your choice. Simply speak or type a message into your smartphone or other digital devices, then choose the language, voice, and special effects for the app.

The end result is a customized narration of your original message, which you can share as desired. And people are sharing it in droves. The Narrator’s Voice app boasts more than 5 million installations, along with more than 375,000 five-star reviews on Google Play alone. The app is also available at the Apple Store.

Millions are using it, and many are thrilled with it, confirming that voice over narration can be a phenomenal addition to any number of projects.

Voice Over Narration Projects

Videos are one of the hottest projects for voice over narration, letting the narrator explain or comment on whatever’s happening on the screen. Many people have been using the Narrator’s Voice app to add audio to their YouTube videos, giving them a distinct voice that enhances the video’s vibe.

Voice over narration can be equally successful with still images, slide shows, e-learning projects, or anything else that could benefit from useful commentary or clarification.

Using a Narrator's Voices has many benefits with videos

Voice Over Narration Benefits

Voice over narration is ideal for several projects, and it likewise can bring on many benefits.

  • Provide additional details: Pictures may be worth 1,000 words, but they may still sometimes need additional clarification. Voice over narration can not only provide additional details that may not be readily apparent on the screen, but it can direct a viewer where to look or what to look for in any given scene.
  • Enhance the mood and tone of the project: A happy video or project can become even happier with a peppy, energetic voice, while the seriousness of a somber project can be fortified with a solemn one.
  • Entertain the audience: Voice over narration containing amusing opinions, humorous observations, and thought-provoking comments can add another layer of enjoyment to the project.
  • Maintain your overall company style: Brands are built by sticking with a distinct style, and voice over narration can help maintain that style by featuring just the right voice that embodies your brand.
  • Bring the project to the next level: While videos on their own may be intriguing, you can double their impact by adding audio. Voice over narration, either on its own or accompanied by appropriate background music, can make a project truly shine.

Narrator’s Voice App (Narration App) vs. Narration Human

Even though the Narrator’s Voice app is meant for fun, it may be able to provide some of the same benefits. Yet it still couldn’t bring the personal touch to a voice over project that only a real live human can do.

Unlike apps, humans can instantly and seamlessly provide subtle changes in tone, pitch, volume, and other nuances that add unmistakable finesse to any narration project. Hiring a human also allows you to incorporate any feedback or suggestions a professional voice artist may have for further improving the overall project.

That doesn’t mean people shouldn’t have loads of fun with the Narrator’s Voice app, but it does mean you may want to look beyond the app for the most professional voice over narration results. It also means we voice over artists probably don’t have to fret that an app will soon be taking over our jobs.

Looking for a real live human for your next voice over narration project? Please contact me today!

Filed Under: For Voice Over Clients Tagged With: voice over narration, voice over success

Top 7 Qualities to Look for in eLearning Voice Over Narration

November 2, 2017 by Debbie Grattan

Top 7 Qualities to Look for in eLearning Voice Over Narration
Whether you’re aiming to teach healthcare professionals how to use a new medical device, clients how to use your cloud services, or students how to excel in mathematics, e-learning can be the ideal way to do it. eLearning voice over, instructional and tutorial videos can be extremely effective as an educational tool, provided you choose a narrator who is supremely suited for the task. You’re likely to find a good match if you find a narration voice over artist who possesses the following seven qualities.

Voice Quality

It’s tough to listen to and learn from a recording if you can’t stand a person’s voice. eLearning voice over typically involves extensive listening, which means you want a voice that is pleasant, likable, and free of breathiness, crackles and twangs. The voice over narration quality should be crisp, clear, and agreeable to the ear.

Female voices are often better received than male voices for eLearning projects, as our culture has a history of women teachers. Female voices are also viewed as softer, more easygoing, and more trustworthy, as we note in our article about Male vs. Female Voice-Over Talent, but even more important than gender is the overall like-ability of the voice.

Pristine Audio Quality

It’s likewise tough to listen and learn if a recording is full of pops, white noise, and other distractions, making it essential to look for pristine audio quality. This is especially important since many e-learning recordings are listened to using headphones. Good, solid recording equipment is a must, as is a narration voice-over actor who is highly adept at using it.

Fast Turnaround Times

eLearning projects tend to be fairly lengthy, and they often require a massive amount of editing. That means not only does the initial recording have to be completed in a timely manner, but you also need a way to efficiently and quickly edit the project. Whether you outsource the editing to a competent and skilled editor, or the voice-over artist has the skills and ability to edit the recording herself, speed and efficiency are critical.

Narration voice over talent should be adept with handling technology

Ability to Handle Audio Technical Specs

The audio format for eLearning files can vary greatly, depending on different preferences and programs used. The ideal eLearning voice-over narration talent will know how to handle them all. Your narrator should have the ability to save the audio in the format needed at the levels needed in the specs required. Even the most pleasant and pristine voice recording won’t do you any good if you don’t have a way to access or incorporate it into your finished project.

  • Common Types of Audio Files (wav, aiff, mp3)
  • Common Sample Rates Used (44.1 kHz, 48kHz, mono or stereo)
  • Common Ways to Deliver Audio Files (via Hightail, Dropbox or similar file delivery service, Filezilla, FTP file server, etc)

Proficiency in the English Language

A strong command of the English language is another essential component for e-learning narrators. Look for a voice-over actor who has exceptional pronunciation and enunciation abilities and skills. Voice-over actors who are well-versed in the English language can not only ensure your script is read immaculately, but they may also be able to help with troubleshooting any grammatical or other errors within it.

Experience with Voice Over Narration Projects

Choosing a voice-over narration talent who has experience with e-learning projects can help immensely on multiple levels. Since they’re experienced in this type of work, they’ll know the ins and outs, including common issues that may tend to crop up and the type of finished product that needs to be delivered.

Network of Connections

A voice-over artist who is well-connected within the industry helps in two major ways. One is automatically letting you know the person has history and experience in the field. The other is having the ability to offer resources and referrals.

Perhaps your script calls for more than one voice-over artist, with role-playing scenarios, and the need for another actor of a different age group, sound, or gender. A well-connected voice-over artist will be able to tap into her network to find you additional voices or resources as needed or desired.

Find a voice talent with these seven qualities, and chances are you’ve found a pro who can deliver exactly what you need for your e-learning projects. Can you think of any other voice over narration qualities that are essential for the highest quality e-Learning projects? Please share in the comments section.

Feel free to check out my lineup of eLearning, instructional, and tutorial videos, or contact me directly for a complimentary audition or quote today.

Related Articles You Might Like:

  • Getting the Right Voice-Over Read for the Right Project
  • Can You Spot the 14 Voice Over Script Mistakes Waiting to Happen? 
  • When You Need More than Just a Voice-Over Actor

Filed Under: For Voice Over Clients Tagged With: elearning voice over, voice over qualities, voice over success

A Key Quality to Building a Successful Voiceover Talent Career

June 30, 2014 by Debbie Grattan

I took Follow-Through is Key to Being a Successful Voiceover Talent my son to basketball practice yesterday. As I watched his coach put him through his various drills, I thought about how much of success in sports, life and being a successful voiceover talent, is tied to simple follow-through.

In so many sports, we talk about follow-through. Not only in a golf swing or tennis or baseball, but in following through with practice and strength training and having the correct mental attitude to succeed, whether it’s just for Pop Warner, high school, college or pro.

Following Through to Build a Successful Voiceover Talent Career

In voiceover, there is so much of one’s career that is dependent on follow-through. When first starting out, it’s essential to follow through with research, to uncover the information you need in order to determine if this is something you can and really WANT to do. Finding an appropriate workout group is the next step, to put into play what you think you can do, and get some coaching from someone with experience. And then after successfully completing a workshop, (or 3 or 4, or more) it’s about getting that all important voiceover talent demo together. So much follow-through there, to choose the copy you need, find a great audio engineer to mix it, get it packaged and branded appropriately, and tie it all together. You could spend many months, or several years just getting through this part of the prep work, to even put yourself in play to start looking for voiceover work.

Provided you get to the next level, and you have a demo, then you’ve got to follow through with attempts to secure agency representation (if you choose) or at least get out there on the internet with P2P sites, and other casting rosters, just to put yourself in the mix for the jobs you know are out there. But since there is so much competition for each job, it requires follow-through to continue building on not only your skills to be a successful voiceover talent, but also as a salesperson and marketing maven for your career. You have to follow through with emails, phone calls, social networking, maybe even in-person networking, depending on where you live and what kind of access to studios you may have.

If you’ve gotten this far, then you’ve got to follow through with getting your personal marketing skills in order, by putting together your own website to showcase who you are and what you can do. Again, this is probably something you will devote many man-hours to, and perhaps enlist the help of other professionals in branding, design, coding, SEO, and the list goes on.

Make Follow-Through a Daily Habit

Becoming a Successful Voiceover Talent Depends on Your Ability to Follow Through on Many Specific TasksAnd then, if you are finally a working, even moderately successful voiceover talent, the follow-through doesn’t end. Hopefully, you’ve built a solid engine that will keep chugging along, but you must still continue to stoke the fire. Every day, you are following through with clients who have projects in the works, and are waiting on that approved script. Or you’re following through with accounts payable, to make sure you’re not letting the money you’ve actually earned fall through the cracks. Or if you’re lucky, and have amassed a large database of clients, you must continue to follow through with them regularly, to make sure they know you’re still there, and ready to help with their next VO project.

Follow-Through: Without it, you are floating downstream with little direction or power. It’s not easy to stay motivated, day after day, year after year, with everything necessary to keep that career not only afloat, but thriving.

I know that many people are sometimes challenged with following through. But if you have developed a strong ability to consistently do what matters most, and you have a real passion and affinity for voiceover work, then there is potentially a successful voiceover talent career waiting for you. The secret is in the follow-through.

Debbie Grattan has been a working successful voiceover talent since the late 90’s, racking up thousands of projects and partnering with hundreds of production companies, marketing and advertising firms, commercial voiceover recording studios and corporate/business clients around the United States and throughout the world. Check out her Voiceover Talent Demos and request a CUstom Voice Audition for your upcoming project.

Filed Under: For Voice Over Talent Tagged With: voice over career, voice over success

Voice Over Marketing Tips From Producers Who Hire Voice Talent

March 15, 2013 by Debbie Grattan

Female Commercial Voice Actress Debbie Grattan reviews the highlights from her ongoing “Think Like a Producer” series of articles. In Part 2, she looks at some of the best marketing tips that have been shared in recent articles. Check out Part 1, “Voice Over Actress Tips From Producers Who Hire Voice Talent” to see more great tips!

Tips On How to Be a Successful Voice Over Actress1. A website is a must and a blog is highly recommended. It’s a great way for people to get to know you better as a voice talent and it will help immensely with your search engine results.

2. Email newsletters are good, but they can often be burdensome to read. So, sending an email once a month mentioning some of your latest work is a very good thing to do and will keep you “top of mind” with current and prospective voiceover services clients.

3. Think about sending out postcards once in awhile. It’s nice for producers to connect the name and voice with your face, and it’s a channel of communication that often goes under-utilized in today’s digital age. That means the chances of your postcard getting noticed are better now than they were when more people were sending direct mail.

4. Most producers we’ve talked with are very open to receiving an occasional email contact message from voice talents.

5. Consider sending an MP3 voiceover demos when contacting new producers by email. That often will catch their attention better than a website link.

6. No matter how much marketing you do and how much you put yourself out there, there’s still more people who DON’T know you than who do know you.

7. Several producers commented that they didn’t actually receive very many direct contacts from voiceover talents wanting to make an introduction. They all seemed open to that, but were surprised that they didn’t get more direct solicitations from voice talent.

8. Get your demos listed on as many voice talent sites on the internet as possible. And not just Pay-to-Play sites like Voices123 and Voices.com

9. We live in an instant age. You have to be able to respond very quickly to emails and phone calls. If you’re not around when a prospective client has a need for your services, he is likely to move on to the next voice talent on his list.

10. In cases where clients need very fast turnaround, you just have to be able to deliver that consistently to be hired by the people who are looking for that level of service. This can be very important if you want to be a “Go To” voice talent for a production company that produces a lot of content.

11. The internet has changed the face of the voiceover industry. It’s important to align with the reality as it now exists and to be flexible in meeting the needs of the people who hire voice talent.

12. The need for voice talent services will keep going up, since video production continues to skyrocket as the preferred medium of communication. So there will be no shortage of work for voice talents. The trick is being able to be one of the talents who can capture the really big piece of the pie. This is where skills in marketing, customer service and business management can make or break a voice talent career.

Read Part 1 of this article at: “Voice Over Actress Tips From Producers Who Hire Voice Talent“

Filed Under: For Voice Over Talent Tagged With: hiring voice talent, voice over career, voice over success

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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