voice over mistakes

Millennial Speech Patterns Voice Over Artists Should Avoid

One of the keys to success for voice over artists is keeping up with the current trends, whether it’s with the latest voice over recording technology or new video styles. But just because a trend may be widespread or hugely popular, it may not be something we choose to embrace. A major case in point is a trio of millennial speech patterns VO artists would be wise to avoid.

Vocal Fry

When you hear a voice that’s creaky, choppy, breathy and delivered in its lowest register, you’re listening to vocal fry. This millennial speech pattern is often found in women, like the Kardashian clan and Katy Perry, although men can engage in it, too.

When voice is normally produced, the vocal cords naturally close to create vibrations. With vocal fry, the vocal cords remain relaxed with minimal air passing through them, resulting in a low, creaky sound. Johns Hopkins says vocal fry is not damaging to the health of your voice or vocal cords, although it can be rather painful on the ears.

Some folks find vocal fry grating, while others perceive it as a mark of being bored, lacking intelligence, or less educated, less competent and less trustworthy than those who speak without it. Unless your audience is made up entirely of a millennial audience that would eagerly relate to a voice over artist using vocal fry, you are probably better off avoiding this creaky pattern of speech.

Vocal Fry Examples:

Upspeak (Uptalk)

When you’re making a statement, traditional speech patterns automatically lower inflection at the end of a sentence. When you’re asking a question, the inflection rises at the end. That’s not the case with upspeak. Also known as uptalk, this speech pattern uses a rising inflection no matter what’s being said. While upspeak has been around for years, it has really taken off with the millennial set.

Britney Spears has been pegged as a famous uptalker, but she’s not the only one who has hopped on the bandwagon. In fact, a Forbes article notes that upspeak has become so prevalent that people under 40 may not even notice when it’s happening. Yet those over 40 most certainly will.

Those that notice the speech pattern of rising inflection often perceive it as coming from someone who is hesitant, timid or unsure of themselves. In severe cases, the speaker may be perceived as being less than serious – or even less than intelligent.

Again, if an audience is largely or exclusively millennials – or made up of people you know aren’t turned off by uptalk – you may be able to get away with it with your voice overs. Otherwise, it’s a good idea to end a declarative sentences with a period, instead of a vocal question mark, to portray confidence and smarts.

Upspeak / Uptalk Examples:

Shotgun Speech

When you fire a shotgun, the pellets come out fast, furious and in a torrid burst. You get the same thing with pattern known as shotgun speech. Shotgun speech occurs when someone speaks suddenly, quickly and in a rapid outburst of words. While this millennial speech pattern may be common on college campuses and TV shows like the “Gilmore Girls,” it’s not typically something you want from your voice over artist.

Speaking too fast makes the audience work too hard, and, as Inc. points out, audience members are intrinsically lazy. Make them work too hard to keep up and understand what you’re saying, and they’re likely to tune out altogether. Shotgun speech can likewise be perceived as signs of nervousness and lack of self-confidence. It’s also a symptom of anxiety.

Fast talking cannot only weaken your voice since you’re not taking in enough air to support it, but it can muddle your diction and a make what you’re saying nearly impossible to understand. Unless you’re recording a voice over for a cattle auction or other fast-paced event, fast talk is not the right talk to draw in a crowd.

Shotgun Speech Example:

I had a real challenge finding good examples for this last category. So, I’ll keep on the lookout for clips that would be good to use. I included that last Fed Ex video because it’s a bit of a classic, and a fun one to watch again after all these years. Not actually shotgun speech, I’d probably call his style “machine gun speech.”

Although vocal fry, upspeak and shotgun speech may be speech patterns you hear all the time, there’s no guarantee they’re something your listeners want to hear on your voice over projects. Unless those patterns align with your brand and please your audience, they may be trends you’d be much better off avoiding.

For more on a related topic, be sure to read my post, “The Most Annoying Speech Patterns You Hear All the Time Now”

Can You Spot the 14 Voice-Over Mistakes Waiting to Happen?

Your script is written and ready to go. It’s short, straightforward and simple. It doesn’t contain anything about complicated medical procedures, highly technical computer jargon, or words that have been translated from a different language. You’ve hired a professional voice-over talent to record it, and have about one hour to deliver the finished recording to your boss. No problem, right?

Not so fast. There could be plenty of problems brewing in even the simplest-looking scripts if the copy is not carefully reviewed to ensure the voice-over actor knows exactly what you want. And we’re not just talking about directions on tone, emphasis and style. We’re talking about a host of issues within standard copy that could turn a quick VO project into a long and arduous ordeal.

To illustrate the point, I created a seemingly simple script of exactly four sentences – that’s actually not so simple at all. The script is packed with 14 potential mistakes just waiting to happen if the voice-over talent isn’t given a heads up on specific preferences the client desires.

Review This Sample VO Script – Do You See Any Problems Brewing?

Well, folks, we will be having our annual party to celebrate yet another successful completion of our animal/plant life data project! Invites will go out ASAP, and this year’s topic is the effects of caramel on animal/plant life. Neither appeared to mind the gooey substance. Researcher Sinead Linux looked at data from 1996 to 2016 and found a total of 592 different benefits caramel brings to plants/animals (i.e. it prompts growth).

Avoid These Potential VO Script-Writing Mistakes

Mistake No. 1 – “We will”

While the copy uses “we will,” the copy also kicks off with a very casual opening. An experienced voice-over artist may be inclined to keep the casual vibe alive by changing “we will” to “we’ll” for a smoother, more conversational flow.

Avoid the issue: Use contractions if you want friendlier, more casual copy. Don’t use contractions if you want a more formal tone. Make sure your choice, however, is consistent with the rest of the copy’s tone.

Mistake No. 2 – “Animal/plant life”

Voice-over artists have numerous ways to interpret slashes, and chances are high they’re not going to pick the exact way you want it unless you prep them in advance. This particular slashed phrase could be read as:

Animal and plant life
Animal or plant life
Animal and or plant life
Animal (pause) plant life

Avoid the issue: Skip slashes in VO copy, spelling out what you want said instead.

Mistake No. 3 – “Data”

Do you want data pronounced “DAY-tuh” or “DA-tuh?” The VO actor has a 50/50 chance of getting it right. (Make that fifty fifty! See mistake number 2)

Avoid the issue: Words that have multiple pronunciation options should include the preferred pronunciation within the copy.

Mistake No. 4 – “Use of bold or ALL CAPS”

You put the invitation information in bold as a reminder to yourself to put it on your to-do list. But the voice-over artist read the information with massive emphasis. That’s not what you wanted!

Avoid the issue: Only bold copy or use ALL CAPS if you want voice-over talent to put a big emphasis on the bolded words or phrases.

Mistake No. 5 – “ASAP”

You wanted the VO actor to say “as soon as possible,” but he said “AY-SAP” instead.

Avoid the issue: Indicate within the copy how all acronyms should be pronounced.

Mistake No. 6- “Caramel”

Who says “car-mel,” making the word two syllables? Your VO artist, that’s who – even though you wanted the three syllable pronunciation of “car-a-mel.”

Avoid the issue: Indicate your preferred pronunciation of words that may have regional or alternate pronunciations across the country.

Mistake No. 7 – “Neither”

“NEE-ther” or “NIGH-ther?” Go back four steps to Mistake No. 3. Also, check out the Cambridge Dictionary and listen to British English and American English recordings of how words should be pronounced.

Mistake No. 8 and 9 – “Sinead Linux”

Names can be incredibly tricky to pronounce, especially those that are less common than the straightforward John Doe.

Avoid the issue: Include the pronunciation of any name that’s not as straightforward as John Doe. In this case, your copy could have read: “Sinead (Shin ADE) Linux (LEE necks).”

Mistake No. 10 – “1995 to 2016”

Nineteen-ninety-five is pretty straightforward. Unless, of course, you wanted it pronounced nineteen hundred ninety-five. Or nineteen hundred and ninety-five. The year 2016 also has a handful of variants:

Twenty-sixteen
Two-oh-sixteen
Two thousand sixteen
Two thousand and sixteen

Avoid the issue: Spell out in letters how you want numbers pronounced. This is especially preferred with phone numbers in commercial copy. If you want 2414 to be pronounced twenty four fourteen, write it that way, or as 24-14.

Mistake No. 11 – “592”

Like 2016, the number 592 has at least two possible variations. Five hundred ninety-two vs. five hundred and ninety-two.

Avoid the issue: Same fix as mistake No. 10. Spell out in letters how you want numbers pronounced. And if there is a decimal point used with your number (i.e. module 12.1 or civil code 345.91) – let your reader know if you need them to say “dot,” or “point,” or something else.

Mistake No. 12 – “Plants/animals”

This one can make for a triple whammy. Not only does it contain the bothersome slash, but it reverses the order of plants and animals from how the words have appeared previously in the text. It also changes the previously used “plant life” to plain ole “plants.”

Good VO actors may notice these inconsistencies and switch it back, putting animals first and changing plants to “plant life.” Or they may not, thinking you may have wanted the words reversed and changed for some reason.

Avoid the issue: You already know to avoid slashes. Do the same with inconsistencies with a thorough proofread of your text. Don’t assume the VO talent reading your copy will understand what you mean, just because of it’s familiar usage to you.

Mistake No. 13 – “i.e.”

How should the VO talent pronounce this? Choices include:

Phonetically, as in “eye-eee”
In Latin, as in “id est” (pretty unusual, but you never know)
The English translation of the Latin, which is “that is to say”
The English translation of the Latin e.g., which is “for example” – which is also really what you meant

The Latin abbreviations i.e. and e.g. have two different meanings yet are commonly confused for one another. The former provides more information while the latter provides an example.

Avoid the issue: Clear out the confusion altogether by spelling out what you want said in the copy, omitting abbreviations whenever possible.

Mistake No. 14 – “Use of parentheses”

Parentheses are nearly as annoying as slashes. Do you want the information contained within them read aloud? Or are they just there for additional information?

Avoid the issue: Only use parenthesis in VO copy to indicate a direction, pronunciation or other information that’s not intended to be said aloud.

As you can clearly see, even a short script can turn into a lengthy project with tons of edits, revisions and do-overs. Avoid the headache by reading all your scripts aloud, with the mindset of a VO artist who is seeing it for the very first time. Clear up anything that raises a question, and you’re likely to clear up the potential for mistakes.

Avoid Costly and Tedious Voice-Over Do-Overs

Another way to avoid costly and tedious do-overs is to hire a voice-over pro who knows just the right questions to ask before the recording even begins. With more than 20 years in the industry, I am happy to answer questions or provide a quote for your upcoming project.

For more posts on similar topics, please check out:

“When You Need More Than Just a Voice-Over Actor”

“Voice-Over Narration: Do it Yourself or Pay for a Pro?”

“8 Tips for Directing Voice Over Talent – What You Can Do BEFORE the Session”

Are You Ready for a Voice-Over Career? A Five Question Quiz

The world of voice-over may be drawing you in with its bright promise of exciting work, big bucks and loads of fame to come. But like any other industry, a voice-over career has a slightly dimmer side that comes with the territory.

If you’re in the midst of making a decision to jump off into the pool of voice-over actors to determine if it’s right for you, you will want to answer these five questions to ensure you’re truly prepared to climb up on that diving board.

The first question deals with an overview of your intent, while the next four gauge your overall readiness to enter the industry by examining how prepared you are to deal with specific aspects of a voice over career.

1. What is My Purpose For Having a Voice-Over Career?

Yes, a voice-over career sounds cool. But that’s typically not a strong enough reason to dive into it with abandon. Here you’d be smart to dig deep to understand what you’re really looking to get out of your voice-over profession. Perhaps you want:

• A full-time career
• A little extra money
• A creative outlet
• A replacement for your existing job
• Fame and recognition
• Impress friends, family and colleagues
• Achieve success
• Any combination of the above

If your reasons for entering the voice-over arena include achieving success, you’ll again want further clarification. What does success in voice-over mean to you? And how will you know when you’ve nabbed it?

The only way you’ll reach your ultimate goals in your voice-over career is to know what those goals actually are. If you have a solid idea of why you’re getting into VO, feel free to move on to the next question.

2. Am I ready to deal with rejection?

Rejection is a huge part of any type of acting career, so we may as well put this question up near the top of the list. Once you start moving forward with auditions, you may find only one to two percent of the jobs you auditioned for end up becoming a paid booking – and that could be a high estimate!

It’s not uncommon for voice-over talents to send out audition after audition after audition and not see a single job for an entire year. Startling, but true.

The amount of rejections you may receive depend on several factors both within and out of your control. Those within your control include your skill level and experience. Those outside of your control include your gender, the competition, (both in volume and expertise) and what the voice seeker specifically wants to hear, which is a mixed and changing bag that can largely depend on the “mood of the day” of the person reviewing the auditions.

A good word of advice is to try to find someone to hire you at the level and locality where you already are. Instead of immediately pitting yourself against career voice-over talents who have already established themselves and understand the marketplace, look into local production companies, and/or local radio and TV commercial opportunities.

You can also scout out e-learning or narration gigs for companies that need that type of ongoing work, and may be willing to hire someone new at a slightly lower rate.

3. Am I ready to go with the flow, whatever that flow may be?

Going with the flow in the voice-over industry means being highly adaptable to whatever may come your way… And adaptability is a must on several levels.

Every day in your voice-over career is going to be a little different, so you need to be flexible enough to accommodate an ever-changing schedule. This can mean adjusting work hours to meet deadlines, and weekends to meet work loads.

It can also mean adapting your acting abilities to meet the jobs that come down the pike. Are your acting skills savvy enough to play a harried mom one minute and a doctor sharing important medical information the next?

Adapting your budget is another must in the voice-over business. Going with the flow in acting work often means being able to survive when there is no flow of work coming in. Lean periods are typically part of the deal, and it’s essential to have a backup plan so you can still pay the mortgage or buy your kids new shoes.

Even when you establish a good foothold with clients that bring you repetitive work, you need to be constantly auditioning and looking for new gigs, as you never know when that repetitive work may dry up. With more than 22 years in the industry, I’ve seen voice-over clients come and go. In some cases, I’ve had accounts that used to pay tens of thousands per year dwindle down to nothing. Not because of anything I did wrong. Business models change. Markets change. Change is constant, in everything, so you have to adapt.

Going with the flow means ensuring the flow keeps coming. It’s always a good plan to consistently bring in new clients while maintaining the clients you already have. It’s also prudent to set up a nest egg in the form of a generous savings account, or other form of investing.

4. Am I ready to make substantial investments without guarantee of reward?

Speaking of generous savings accounts, investing in professional workshops, technology and studio equipment are typically a MUST to get started. A soundproof booth is essential for high-quality results. If you don’t have your own home recording studio, you’ll need to find nearby accommodations. And you’ll also have to adjust your schedule (and perhaps your clients’ as well) to be available when the studio is.

Additional investments of time and effort are also required. Sending out auditions daily, creating professional voice-over demos and learning new skills are part of the deal. Acting skills are one category, but you’ll also need to learn about technology, business, marketing and trends in all of the above.

The investment of time, effort and money don’t stop once you’re established in the industry, either. There are always new technologies to learn, website updates to make, marketing materials to create, print or email, subscriptions and memberships to maintain, blogs to write, branding to strengthen and bills to pay.

The adage says it takes money to make money, and this is definitely true in the voice-over industry. But it can also be a tricky adage to follow when there’s no money coming in at the onset of a fledgling voice-over career.

5. Am I ready to spend loads of time working alone?

Many voice-over folks I know end up talking to themselves – a lot. That’s because there’s seldom anyone else around during our workdays, spent in our soundproof booths. While you can certainly interact with clients through phone patches, or attend workshops and industry events that put you in contact with other voice-over actors, and the surrounding community of the VO industry, a good bulk of your time is going to be spent flying solo.

In most instances (unless you’re working with a recording studio that will take your audio and create the mix on their end) you alone are responsible for producing the entire recording, inclusive of creating the vocal sound, ( i.e. being your own director,) editing the final audio, and delivering the final results.

People who are used to being in an environment with a lot of social interaction may be in for a rude awakening when they realize how rarely many VO actors (especially those working from remote-location, home studios) actually connect with the outside world during a work week. This particularly holds true if you’re not in a large metropolitan city that offers opportunities to record or audition live, or even interact with others, except via email and maybe a quick phone call. The learning curve for voiceover self-direction, not only in the booth, but in general solo-preneurship duties, is a steep one to navigate.

Ready or Not?

If you’ve clearly outlined your purpose, your definition of success, and your readiness to deal with all the side effects that come with a voice-over career, then congratulations! You may be primed to get up on that diving board and take the plunge.

If you remain hesitant about any of the issues, you may want to spend some more time pondering your next move. Strategizing for success can also help, with an honest review of your strengths and weaknesses so you can capitalize on the former and get help with the latter.

Being an entrepreneur with your own voice-over business can be exciting, fun and terrifying all at once. But it also takes time, money, resources, knowledge – and a good amount of faith. You need to have faith in your abilities, faith you made a well-informed decision and faith you’ll be able to go with the flow, whatever that flow may be.

Debbie Grattan has been a working actor for most of her adult life, and a successful professional voice-over talent since the mid 1990’s. Check our her many diverse voice-over demos and portfolio of hundreds of video samples to get to know Debbie’s sound.