With dancing ads, endless slideshows, and more than 8.2 million blog posts published on a daily basis, online visual content has reached an explosive limit. It’s enough to make anyone’s head hurt, especially since the average consumer spends about six hours and 37 minutes online every day. Rather than shutting down their electronics altogether, people […]
Is the Golden Age of Voice Over Gone? Part Two: Here Comes AI
Is AI voiceover going to replace live actors? That’s a question that’s consistently popped up over the last several years and a good question to explore in the second part of this blog series. Part one of the series looked at a voiceover talent’s transition into the digital era. In part two, we’re diving into […]
Is the Golden Age of Voice Over Gone? Part One: Into the Digital Era
Will things get better or worse in the digital age? That’s a question people consistently ask about everything from the economy to the voice over industry to a change in their favorite restaurant’s menu. While we could sit around discussing the question for hours, or even days, I recall a concise answer that summed it […]
Voice Over Trends 2022: Hottest Marketing Trends You Don’t Want to Miss
Hop on your computer or smartphone, and within seconds you’re sure to end up running across a video. Or two. Or three. Voice over trends in video has been steadily gaining steam as one of the most popular ways to connect with your target audience. And the audience loves it, too. In fact, 99% of […]
Emotional Branding: The Power of Emotional Video Narratives
While we humans like to think we’re in control, making decisions based on logic and rational thought, we’re really not. In fact, up to 90% of our decisions are based on emotion. Yet we’re not always apt to admit that, even to ourselves. We instead justify our actions, explaining to ourselves and others why buying […]
The Brand Anthem: What It Is, Why You Need One
What do powerful songs, movies and really good books have in common? They stir up enough emotion for you to remember them forever (or at least a really long time). A brand anthem, when done right, can do exactly the same. Brand anthems are one of the hottest things in marketing right about now, although […]
