Hop on your computer or smartphone, and within seconds you’re sure to end up running across a video. Or two. Or three. Voice over trends in video has been steadily gaining steam as one of the most popular ways to connect with your target audience. And the audience loves it, too. In fact, 99% of […]
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Emotional Branding: The Power of Emotional Video Narratives
While we humans like to think we’re in control, making decisions based on logic and rational thought, we’re really not. In fact, up to 90% of our decisions are based on emotion. Yet we’re not always apt to admit that, even to ourselves. We instead justify our actions, explaining to ourselves and others why buying […]
The Brand Anthem: What It Is, Why You Need One
What do powerful songs, movies and really good books have in common? They stir up enough emotion for you to remember them forever (or at least a really long time). A brand anthem, when done right, can do exactly the same. Brand anthems are one of the hottest things in marketing right about now, although […]
How Do I Get Started in Voice Over?
You want to learn how to get started in voice over. You are certainly not alone. In fact, the query “How do I get started in voice over?” is one I get so frequently that I’m compiling some basic information and advice. This way anyone who lands on my site with this question can check […]
Are You Willing to Do What It Takes to Succeed at Voice Over? – Part 3
The idea of a voice over career can be alluring indeed, especially when many people think it automatically delivers easy money, fun work and maybe even a chance to voice famous characters or worldwide campaigns. Here are a few tips to help you succeed at voice over. For starters, it doesn’t always deliver those perks. […]
Points to Ponder before Zooming into a Voiceover Career – Part 2
So, you want a voiceover career. Cool. Often people may (mistakenly) regard voiceover work as a career that delivers fast and easy money, and maybe even with a bit of glamour too. Who doesn’t want to hear their voice on TV and radio, or even a video game, or wow – an animated movie!? Unfortunately, […]
