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How Our Voice Over Business is Taking a Positive Approach to COVID-19

March 25, 2020 by Debbie Grattan

Today we are talking about COVID-19, voice over and how your business can deal with the current uncertainty in the world. With all the craziness going on due to the coronavirus, it may be easy to fall into the trap of negative thinking, even for those who usually dwell in a fairly resilient mind set. Our lives are shifting every day and there’s plenty of uncertainty right now. Our hearts go out to all those on the front lines; the doctors, nurses, healthcare workers, first responders, police and fire personnel, bus drivers, truckers, janitors, post office staff, fast food workers, grocery clerks and more who are taking care of those most ill and providing some normalcy for the rest of us by keeping essential services up and running. You are all heros.

We realize that everyone has a different story and situation, so if you are struggling with the current circumstance in ways that we aren’t addressing here, we send our prayers and wishes for the highest and best outcome for all. Faith is a fantastic tool.

With so much uncertainty and fear pervading our world today, my family and I have decided to do what we can to take a positive approach to COVID-19 by consciously focusing on the things for which we are grateful and the help we can provide. We are truly blessed with good health and prosperity, even in challenging times, and have found opportunities to try some new things that may lead to even better situations after we get past this crisis. Here are a few examples.

Home and Family

Our health and safety comes first, as does yours. If you and your family are healthy and safe, you have the top item on the list covered. Having a roof over your head is another positive, as is the ability to take the recommended precautions and remain home as much as possible.  We are blessed that our business was already set up to do this, so that is an unexpected bonus.

Since moving from Southern California to Michigan back in 2004, we have enjoyed the opportunities that go along with having a fairly large home in the Midwest. That’s part of the trade from moving from metropolis to Midwest…there’s more social distancing, naturally. We have plenty of living space for practical comfort in home and work life, (since home also includes the family business), and that extra space makes it easy to stay stocked up and prepared for a long quarantine. It also provides enough room to give every family member plenty of personal space – a great blessing when things get a bit stressful. Since we were already home-schooling our youngest (who is now fifteen years old), we didn’t even have to deal with the transition of no public schools in session. So, for our family, this was a pretty seamless transition.

I’m sure for other families and businesses there are different sets of challenges, and everyone has to start from a point where they are, and move forward. My wish is that using a spirit of gratefulness for the things you can be thankful for, will lead in a positive direction, for more good to flow.

The Business End of Things

Working remotely may be a big change for some, but it’s been a part of our routine for the last twenty-five years. So, we’ve been able to take this adjustment in stride and continue working without a hitch. Speaking as someone who is accustomed to working from home, I would encourage anyone new to the concept to focus on the positive aspects (of which there are many). Think of the commuting time you’re saving, lower fuel costs and reduced carbon footprint, home-cooked lunches and the ability to work in your slippers. Of course, there’s also the additional time you get to spend with your family. We’ve been enjoying the extra time we’re getting to spend with our daughter, now home from college for several more weeks due to the closure. That is an added bonus for us, though not what she had hoped for.

Being a business owner comes with a lot of risk, but because of that, in our current situation, we fortunately don’t have to worry about the possibility of being laid off or downsized. Even though some activity may be slowing, many of our clients still have voice-over needs and we’re continuing to provide the high-quality services that we always have. Much of our business is in the telephony and  narration genres, so even if there is some slowdown in retail advertising for awhile, there are still plenty of projects in the works. We are thankful for our loyal and long-term clients who continue to send business our way.

I’m assuring my clients, it’s basically business as usual in my home studio, which is equipped with everything I need to do my job. We also have ISDN/Source Connect/phone patch capability, which makes it easy to connect for live, remote session work with clients anywhere in the world. Most of the live TV world is now using the technology we’ve been accustomed to for years.

Covid -19
Positive Voice Over Business during Covid -19

 New Opportunities – Coronavirus, COVID-19 and Voice Over

In addition to the usual types of projects that come in, we’re also seeing opportunities to help businesses and organizations deal with COVID-19. A couple recent examples include:

  • Company Phone messages regarding COVID-19, which are urgently needed by many businesses and organizations
  • Revised messaging about changing schedules, for hotels, showrooms and other large venues
  • Advertising messages and PSAs including the “we’re all in this together” common assurance to customers
  • Science and Medical VO regarding PPE and Clinical Trial work

Our daughter (and teen VO talent), Natalie, is now home from college for the rest of the semester. That makes her more available than she was when living on campus. This has actually simplified our work flow quite a bit, so it’s a welcome change.

Make This a Positive Change

Even if your own work has taken a downturn, you may find new opportunities to customize your services, products or offerings to help fill a need that didn’t exist before. Creative thinking can go a long way toward finding solutions, new streams of income and innovative ideas that otherwise may have never been born.

Many great discoveries and innovations happened by accident or when someone “took a detour” or “got off the beaten path.” That is exactly where we find ourselves right now. Outside of our comfort zone, outside the box and off of our usual path. Take time to look around and notice what you may never have noticed if this situation hadn’t happened. You may find something that is life-changing or transforms your business.

Once you get into the groove of thinking positive and counting your blessings, the days are suddenly lighter and brighter than they were before. We can and will get through these trying times, and a positive attitude will make it that much easier. Here’s hoping you get into that positive mindset – and that you and your family stay safe. Let’s all get to the other side of this thing as soon as possible so life can begin to get back to normal, even if it is a new normal.

Please also check out my followup post to this one, “How to Feel Good and Stay Positive in a Negatively Focused World.”

Contact me if you need any messaging or other voice-over work related to COVID-19 or any other projects you have brewing. I’m open to meeting tight deadlines and always happy to help.

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: Featured, Featured Commercial, Featured Narration, Featured Phone Related

What to Look for on a Voice Over Talent’s Website Before Hiring

January 22, 2020 by Debbie Grattan

hiring voiceover talent concept

When you’re searching online for a voice over artist, your first impression is likely to come from their website. A polished and professional site gives you a sense of a polished and professional voice actor. But the decisions involved in hiring voiceovers (voice over talent) shouldn’t stop there. There are several elements every serious voice over actor’s website needs to truly make the cut.

A Clear Message

When you land on a site, you want it to get right to the point. You should quickly be able to ascertain the type of voice over work this person does, how long they’ve been doing it, and a sense of if they align with your project or not. It should also be clear that the person is, in fact, a voice over artist. Believe it or not, it’s still possible to land on certain websites that are highly advanced and look amazing – yet give visitors no clue about what the business actually does.

Bio Section 

While you may get a bit of information about the voice actor on the homepage, a strong site includes an About section with a more comprehensive biography. A detailed bio provides a fuller picture of the voice over talent’s background, experience, training, past and current clients, and other pertinent information that lets you know if it’s a good fit.

You may also be treated to additional info, such as their location, hobbies, family life, and passions, which can be helpful for building rapport and a working relationship.

Testimonials

Testimonials are powerful proof that the voice over talent knows what they’re doing and can deliver the same level of service for you. Because they’re unbiased opinions from actual clients, they go a long way toward establishing trust. In fact, a single testimonial from a satisfied client can be far more persuasive than a whole page of information from the voice over artists themselves.

Audio Samples 

Audio samples of a voice over actor’s work are crucial. Look for voice over demos as well as a portfolio of recordings from actual projects. Demos may sound terrific, but they always sound terrific. That’s because they can be edited to perfection. Recordings from actual projects provide a better sense of what the voice actor can achieve without the benefit of endless editing. Both types of audio samples are essential for giving you an overall idea of a voice over actor’s range and capabilities.

Responsive, Professional Website Design

If the voice actor’s website appears neglected, outdated, or doesn’t have a responsive design that allows it to be viewed on any device, it could be a red flag. Neglected or outdated sites may be a sign of someone who is not on top of their game. Sites that don’t have the latest advancements, such as responsive design, could indicate the person’s recording equipment or tech skills required for editing and recording may be just as far behind.

Fast Loading Speed

Slow websites can color your judgment of a voice over actor before you even read or listen to a single word on the site. One study found that more than 50% of Americans were prone to feeling “much more negative” about a business if they have a slow-loading site. The negativity was strong enough to cause 73% of visitors to move on to a rival website if the rival site was faster.

Because voice over websites contains multiple audio and even video samples, loading speeds can be extremely slow if sites are run on inferior web hosting platforms. But find a site that’s run on a high-performance web hosting platform like Pantheon, and you’ll find speed as well as reliability. If the voice actor is smart enough to invest in a top-notch hosting platform, they’re likely to be just as savvy when it comes to high-end recording equipment.

Now that you have an overview of the most important elements on a voice actor’s website, making your hiring decision can be a lot easier. The process of elimination is likely to narrow down the options greatly, leaving you with experienced, professional voice over talent that delivers a final recording as polished as their website.

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: Featured Character, Featured Commercial, voice over website

What If Presidential Candidates Were Voice Actors – Part 2

December 20, 2019 by Debbie Grattan

listening to voiceover actors

As a longtime voice over actor, I automatically pick up on different speech patterns, nuances and styles of speaking from those in the public eye. And you can’t get any more public than the lineup of candidates running for president in 2020. While some candidates may have solid experience in the political arena, I can’t help but ask how they’d fare as voiceover actors.

Our last post looked at our first three candidates on the list: Joe Biden, Elizabeth Warren, and Pete Buttigieg. This time we’re listening in the next three: Donald Trump, Hillary Clinton, and Tulsi Gabbard. Even though Clinton has not officially announced a run for president in 2020, she has spent enough time in the spotlight to earn her a place on our list (and many predict she will enter the race at some point).

Donald Trump

Loud, repetitive, and a master at commanding the stage, Donald Trump no doubt knows how to put on a performance. In fact, he’s been likened to a “modern-day P.T. Barnum” for his keen ability to capture people’s attention. He is also a master at spontaneity who reportedly does not script his speeches in advance.

Vocal Style 

  • Exceptionally informal, even informal arena and capacity as president
  • Lack of ums, ahhs, and filled pauses, which projects a sense of confidence
  • A habit of using anecdotes and stories over statistics, which connects to people’s emotions
  • Spontaneous responses create a further connection with the audience
  • Repetition serves to cement ideas into people’s minds

Impact of Vocal Style

Repetition is a hallmark of Trump’s speaking style, sometimes saying the same sentence multiple times. Other times, his sentences may trail off without officially ending, which some may interpret as an inability to finish a thought. Others, however, have attributed that trait to him being a New Yorker and expecting others to finish his sentences for him.

Still, others have said such ambiguity is created on purpose. This allows everyone in the audience to fill in the blank with their own thoughts to finish the sentence, thereby aligning their own thoughts with what Trump meant and further strengthening the connection.

Exaggeration and embellishments are also a regular part of his speaking habits, which supporters know are not to be taken literally. They don’t take him literally but do take him seriously. The media tends to do the opposite, taking him literally and not seriously.

Potential Success as a Voice Over Artist 

His media and business background would work in favor of voice over commercials, while his large and loud style aligns well with announcer-type roles.

Hillary Clinton

Hilary Clinton is certainly polished in her enunciation and delivery on the stage – although some have argued she’s too polished. Critics say the overly polished delivery makes her non-distinct and non-relatable, unlike her folksy, more casual way of speaking earlier in her career. Others argue she is very relatable, especially since she has been known to change her accent and speech patterns when she thinks it will make her more appealing to a specific audience.

Vocal Style

  • Raises her voice to emphasize points, but sometimes so much “that it was almost screaming”
  • Switches between personal stories and lecturing style, which adds interest
  • Motivational, positive messages, but rarely smiling during their delivery
  • Authoritative gestures, strong eye contact with the audience
  • Speaking from the throat, rather than from the diaphragm

Impact of Vocal Style

Clinton’s speaking style tends to have two camps: you either love it or you hate it. Those who are captivated say her delivery is simple, direct and competent. Those who are less than thrilled note she uses loud, from-the-throat speaking (as opposed to speaking more deeply from the diaphragm). The from-the-throat speaking can be uncomfortable to listen to, watch and, above all, produce.

The volume of her voice is another point that has come under fire. While she frequently uses a loud volume and high pitch to make her point, those points can become blunted when the entire speech is loud.

Potential Success as Voiceover Actors

Fantastic for voice over work that demands a range of accents. Not so great if hiring for audiobook narration for bedtime stories.

Tulsi Gabbard

At 38 years old, Tulsi Gabbard is said to bring both “youthful joy and grownup gravitas” to the stage. She also brings a style of speaking that is straightforward, confident and, as “The New Yorker” called it, “faintly hypnotic.”

Vocal Style

  • Clear and confident
  • Straightforward language, even using words like “crappy” and “suck”
  • Voice with agreeable pitch and tone
  • Slow, reassuring delivery
  • Poised, rehearsed, lacking spontaneity

Impact of Vocal Style

Despite being unusually shy as a child, Gabbard said she trained herself to talk to strangers to help her breakthrough her anxiety. The result is enough of a comfort level with the audience to share personal anecdotes and even a hint of emotion. Like when her eyes glistened with near tears during a personal tribute to service members who lost their lives.

She’s also not shy about getting her point across, even if it means continuing to speak over a debate moderator who is trying to close out her time at the mic. It appears if Gabbard means to speak, she will, and she’s done so to standing-room-only crowds which appear to listen intently to what she has to say.

Potential Success as a Voice Over Artist

The hypnotic quality of her voice would not fare well for longer voice over narrations where the audience is at risk of falling asleep. Her style could align with shorter projects that required a confident and believable tone.

One thing we can say for sure: no two candidates are alike when it comes to having a unique speaking style. That makes for an interesting race right off the bat, one that’s only made even more intriguing by the message they relay. What do you think? How much of an impact does a politician’s speaking style have on your opinion of their ability to lead the country?

Filed Under: For Voice Over Clients, For Voice Over Talent, Fun Stuff Tagged With: Featured, Featured Commercial, voiceover actors

What If Presidential Candidates Were Voice Actors – Part 1

November 20, 2019 by Debbie Grattan

Presidential Candidates voiceoverWhen it comes to picking our next president, it’s not just about what the candidates say. It’s also about how they say it. With speeches, debates, and other political performances gearing up for the 2020 election, we have a good sense of some of the strongest voices vying for president. But what if Presidential Candidates voiceover was part of the debate?

As a longtime voice over artist, I can’t help but notice the speech patterns, vocal quirks, and other notable voice characteristics of politicians. Here’s a rundown on what I’ve heard from the first three candidates on our list: Joe Biden, Elizabeth Warren, and Pete Buttigieg.

Joe Biden

Folksy, choppy, and prone to mangling words, Joe Biden is the oldest presidential candidate in the running. Some have even questioned if his age plays a role in his speaking style, although those who have known him for years say he’s always been prone to misspeaking. He comes across as an average Joe, which often works in his favor.

Vocal Style

  • Folksy speaking style, using words like “malarkey”
  • Highly relatable, average-Joe type of delivery that puts the audience at ease
  • Apparent adoration of the word “folks,” which he once used more than 30 times in a single speech
  • A choppy style that often involves stopping or interrupting himself
  • Mangling and combining words in speeches. Examples include referring to Twitter as “Tritter” and making up words like “extredible,” which is a mishmash of the words “incredible” and “extraordinary.”
  • Frequent digressions, mix-ups, and gaffes, such as this one cited in The New York Times: “People are being killed in western, in eastern Afghan — excuse me, in eastern, uh, Ukraine,” Biden said.

Impact of Vocal Style

With a speaking style that’s largely disjointed, unpolished, and peppered with mangled words, you might think he’d be off the list of presidential candidates in a heartbeat. But that’s not the case. His folksy, unassuming speaking style has actually made him endearing to a notable number of supporters.

He has particularly strong support from working-class voters who find him relatable. Some see his informal style and penchant for storytelling as part of his charm.

Potential Success as a Voice Over Artist 

Very little, unless you were hiring for a folksy character that is supposed to frequently go off script or forget his lines.

Elizabeth Warren

Elizabeth Warren has been hailed as an exuberant and captivating performer, and there’s no doubt she has the vocal power, extravagant gestures, and stage presence to command a room. While some are enchanted by her style, others are a bit less enthusiastic. The tone and delivery of her message have been compared to that of a domineering teacher scolding the class. Or as one recent meme put it, “She’s like the substitute teacher who assigns homework.”

Vocal Style

  • Lecturing style; lecturing the audience, sometimes even scolding them
  • Polished performance, as if she’s in a one-woman stage play
  • Rapid delivery likened to machine-gun fire or dodge ball
  • Speaks with her entire body, “vibrates with feeling,” many arm and hand gestures
  • Native Oklahoma twang

Impact of Vocal Style

Warren’s performances are polished and well-versed, particularly since she uses no notes or other prompting. Yet it’s been noted that such an exceptional level of polish may actually work as a barrier between her and the average American. It’s been said that her town hall meetings and more intimate gatherings are more personable and relatable than her more prominent performances. Yet they may still come across as performances during which the performer remains separate, on a stage high above the audience.

Potential Success as a Voice Over Artist 

Excellent if hiring for the teacher or no-nonsense professor type. Maybe some e-learning applications would be a good fit. Low if hiring for the conversational style of a trusted friend next door.

Pete Buttigieg 

Out of the three presidential candidates discussed here, Pete Buttigieg has the most straightforward speaking style. While Biden and Warren have several articles picking apart their speaking styles, the articles on Buttigieg refer to him as “cool,” “eloquent,” and someone who “excels at inspirational oratory.” This doesn’t mean, however, he would be a shoo-in for any voice-over job that came his way. He lacks the folksy connection enjoyed by Biden and certainly lacks the emotional charge Warren delivers.

Vocal Style

  • Voice with agreeable pitch and tone
  • Well-paced with generous pauses
  • Direct, calm, reserved
  • Perhaps too reserved at times, which may make him less relatable

Impact of Vocal Style

Buttigieg’s mom says he’s always been reserved, which is evident by the way he sticks with facts and figures rather than disclosing personal stories. Buttigieg himself admits he’s laidback, a trait that is often misinterpreted. “I’m misread as being bloodless,” he said in an AP story.

His speeches may not leave you warm and fuzzy, but they will leave you with a sense that he is intelligent and down to earth. Although his lack of emotion makes his speeches easy to transcribe, it may also make it tougher for voters to make a more personal connection with the man up on stage.

Potential Success as a Voice Over Artist

Ideal for medical narrations or other gigs where you need a straightforward, non-emotional delivery.

Of course, the substance of a candidates’ words are important — although it can be tough to concentrate on the substance if we’re too busy being distracted by the delivery. And if you think this lineup of politician vocal quirks is intriguing, just wait until you see who we have in store for the next one. In the meantime, feel free to share your thoughts on the speaking styles of politicians.

Filed Under: For Voice Over Clients, For Voice Over Talent, Fun Stuff Tagged With: Featured, Featured Commercial

Why Voice Over Actors Don’t Need to Lose Sleep over TTS

October 22, 2019 by Debbie Grattan

Technology is moving so fast it can make our heads spin, especially in the world of text to speech (TTS). As voice over actors, we’re certainly aware of TTS – and some of us may even fear the technology is advancing us right out of our careers. But it’s really not. Despite the rapid advances in the field, TTS remains unable to replace the real deal. Keep reading to find out why.

How TTS Has Advanced 

Text to speech (TTS) is a system that converts the written word into the spoken word. Simple enough, right? But it gets more complex from there. TTS systems store speech units that can include phones, diphones, words and entire sentences. It then puts those speech units together in specific combinations to create synthetic speech that says anything – all using the voice that initially recorded those speech units.

While the first talking machine was initially introduced back in 1939, advances in the world of TTS over the past several years have been more rapid and dramatic than over the past 75. Some of these advances include the ability to:

  • Incorporate a model of the vocal tract and other human voice characteristics to sound more human.
  • Correct synthetic speech mispronunciations, adjust regional pronunciations, add emphasis, and other tricks through Speech Synthesis Markup Language (SSML).
  • Produce robo calls that stop and ask “Can you hear me?” or wait for a reply, like a human would, before continuing their spiel.
  • Copy lip-movements for dubbing.
  • Fix small errors in voice over recordings with synthetic edits.
  • Create a model, or “voice bank,” of a real person’s voice for later use as synthetic speech

Once TTS began to converge with machine learning, big data and artificial intelligence (AI), it became smarter, more realistic and, as mentioned earlier, a perceived threat to some in the voice over industry.

Potential TTS Threats to the VO Industry

There is no doubt the advances of TTS have aroused a number of concerns across the voice over industry, with some of the most common outlined below.

Losing Ongoing Royalties

The royalty structure keeps giving us a steady flow of money each time our voice is used, regularly paying us even though we’ve already done the work. If we are recording into a voice bank, are we going to get royalties every time our voice is used to create synthetic speech? Probably not. While we can likely expect to be paid a large amount for the initial recording session, we may lose out on royalties each time our voice is used down the line. After all, how can we be paid royalties for a future recording that uses our voice but we didn’t technically record?

No Control Where Your Voice is Used

Since technology allows for a pre-recorded voice to be used to create any type of message or project down the line, voice over artists may fear they won’t have a say in the type of work that will be attached to their voice. Some work may be unacceptable, but we may have no control or say over the matter.

Being Prohibited from Future Spots

If we offer buyouts on our voice banks, we could be limiting our careers without realizing it. For instance, let’s say our voice is used for a car company. We would then potentially be prohibited from doing all spots for all other companies in the future – even though we didn’t know we’d be associated with a car company at the time of the buyout.

Continuously Declining TTS Rates

Recording sessions for TTS are no longer in the $50K range. As the technology advances, the rates continue to decrease. Methods of capturing and synthesizing voice take far less recording time, which means far less pay for the voice over talent.

Why Voice Over Actors Don’t Need to Fret

While TTS concerns may feel valid for us voice over artists, we don’t have to lose sleep over them for several reasons. For starters, TTS still harbors many limitations – like the inability to spontaneously generate the infinite human range of emotions and vocal techniques.

Being able to create synthetic speech by simply typing in the words you want it to say is also not something that can yet be done. And synthetic speech, no matter how advanced or finely tuned, has still not shown it can match the multiple nuances and components associated with a real human voice.

Ongoing payments may still even exist. In addition to a recording fee, we could arrange licensing agreements that outline when and where our voices can be used down the line. Turning our TTS fears into the framework for a clear-cut contract can help ensure we have all bases covered – and continue to thrive in our profession.

Filed Under: For Voice Over Talent Tagged With: Featured, Featured Commercial, Featured Narration, Featured Phone Related

Communication is Key for Voice Over Success 

September 19, 2019 by Debbie Grattan

While all businesses rely heavily on communication for success, it’s even more important in the world of voice over. That’s because communication is at the heart of all we do. The main goal of our profession is to effectively communicate a message to the audience, and that can only be achieved if we are effectively communicating with our clients. Understanding this component of your voice over business is key to long-term success.

Good communication brings clarity to every situation, imparts professionalism and builds long-lasting relationships. Here’s how.

Communication for Clarity  

All voice over jobs start with a rundown on what the client wants, and the only way you’re sure to deliver is to ask the right questions. You need to ask relevant questions that give you the information you need to fully understand exactly what they’re going for. Questions here include things like vocal tone, file type, delivery method and all other details associated with a particular project.

It’s then imperative to carefully listen to what they say so you can deliver what they asked for. If things are unclear, clear them up before you begin. You’ll save a lot of time that you’d otherwise have to spend correcting something that was vague or misunderstood.

Communication for Professionalism

How you communicate with clients says a lot about your competence level, whether it’s through a quick phone call or a detailed email. You always want to be respectful and professional, ensuring you use appropriate guidelines for business correspondence. Sending a professional email is not like texting a quick message to your pal in all lower-case letters with two-letter abbreviations.

You want to use proper grammar and salutations, spell check before you send, and include your logo, branding, a professional email address and good tagline. Part of your online communication also includes your website and social media accounts. Every email you send, post you create and image you choose reflects directly on you as a professional.

Impeccable emails and a polished online presence indicate you’re someone who knows what they’re doing. They paint you as someone who is experienced and can be trusted to complete the project to the specs required. 

Communication for Building Relationships

While communication with a new or prospective client is best kept rather formal, you can relax the formalities a bit when you work with repeat clients over an extended period. I find ways to personalize communication, to make it feel more like a friendship when appropriate.

I have many clients with whom I’ve worked for years, so in some instances I know details about their families, their work transitions and their overall lives. When it’s appropriate, I enjoy being chatty and casual. I like to deepen the bond with them, so they see me as not just a voice talent, but a trusted friend and a fellow human being.

I also never under estimate the importance of a thank you. This could be for a referral, a recent job, or just for being a loyal client. I’ve tried many different approaches to this over the years, including sending postcards, personalized notes, birthday cards, gifts, or just reaching out through email or social media.

Posting a review for a client on their LinkedIn page or other platform shows your thoughtfulness and may help them with their marketing. Letting clients know how much they’re appreciated and valued can go a long way, especially when you do it in a way that gives them an extra boost to their own business.

Two More Tidbits on Communication

In a previous blog I wrote about The Biggest Voice Over Customer Service Mistakes, and it’s no surprise that poor communication made the list in two instances. They bear repeating. One was delay in communication, which can give off the vibe that you don’t really care. The other was not really listening or understanding what the client wants, which we also touched on above.

Responding to audition requests or messages to clients as quickly as possible shows you’re a pro who is ready to deliver what’s required. In the case of new clients, being the first to respond is often the move that gets you the job.

Truly listening and understanding what a client wants is another big deal. It’s better to ask tons of questions than make tons of mistakes. Good communication involves good listening skills and really paying attention to what the client is saying.

Keep these communication tips in mind as you move forward in your voice over career, and you may be happy to find your career moves forward with success. You’re apt to be seen as a true professional who can deliver exactly what the client wants while building beneficial relationships that can endure for years.

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: Featured, Featured Character, Featured Commercial, Featured Infomercials, Featured Narration, Featured Phone Related

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Bring Debbie the details of your next commercial, narration, phone system recording or other voiceover project. Receive a detailed quote, custom audition, and the ultimate in voice quality.

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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