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Voice Over Trends 2023: Less Looking, More Listening

January 25, 2023 by Debbie Grattan

With dancing ads, endless slideshows, and more than 8.2 million blog posts published daily, online visual content has reached an explosive limit. Voice over trends in 2023 are headed in the same direction. It’s enough to make anyone’s head hurt, especially since the average consumer spends about six hours and 37 minutes online daily.

Rather than shutting down their electronics altogether, people are giving their brains a visual break by turning to audio – which is the star of two of the three most popular trends for 2023. Those trends are:

Audiobooks
Audio Ads
Short-Form Video

In addition to giving the eyes some much-needed rest, audio content comes with another big benefit. Since audio only requires listening, people can perform other tasks instead of staying glued to their screens.

That means they listen to their favorite audio content while they walk, run, exercise, do household chores, drive, or even unwind at night without the screen’s blue light.

But people are only apt to listen to your audio if the quality is of the highest caliber. Audiences refuse to sit through scratchy, grainy, harsh, or distorted recordings. Nor do they have to. Even though audio has not reached the same saturation point as visual content, people have plenty of options.

Unless your audio is proverbial music to their ears, people will simply go somewhere else for a listen. One way to ensure top-notch quality is to hire a professional voice over artist, a surefire way to give your brand a boost and your audience something worth listening to. Here’s how.

Voice Over Trends and Audiobooks

Audiobooks have come a long way since their debut in 1932. That’s the year The American Foundation for the Blind established a recording studio to produce recordings of books on vinyl records. Each side of the record only had about 15 minutes of speech.

“Books on Tape,” which delivered unabridged versions of books recorded on cassette tapes, increased audiobook popularity in the mid-1970s. The 1997 release of Amazon’s Audible portable audiobook player helped spread the word even further, contributing to the popularity audiobooks enjoy today.

Audiobooks give you a prime opportunity to:

Add specific nuances to the story that are tough to relay in straight-up text.
Reach a massive and ever-growing audience.
Get people hooked on your book and, in turn, your brand.

Why You Want It

Audiobooks are one of the strongest ways to distribute your story to the world, and the market is poised to keep growing.

Audiobooks have seen a double-digit increase in sales every year for the past ten years.
Nearly 74,000 titles were recorded in 2021.
Sales are expected to escalate into a $19 billion industry by 2027.

How Voice Over Contributes to Audiobook Success

Even the greatest story in the world can bomb as an audiobook if paired with an annoying voice. Because audiobooks can be rather lengthy, selecting a pleasant voice that can keep a high level of energy, add just the right nuances, maintain a consistent pace, and retain listener interest for the long haul is imperative.

The voice over artist you select must also match the tone, style, and audience of your book. You don’t want to pair a peppy, casual voice for a dark mystery series – nor do you want to select a deep, authoritative voice for a happy little children’s book.

While AI narration is hitting the audiobook scene, you will not get the same precision or exacting emotion you can get from a real human being.

The main goal of an audiobook is to share your story so that the listener becomes hooked – or maybe even slightly addicted – to find out what happens next. An experienced voice over actor will bring high levels of quality, professionalism, and intrigue to your project to achieve exactly that.

Don’t forget to book extra time with your voice over pro to record any launch promotions you want to create for your audiobook. Having the same voice record your book and related ads reinforce consistency while giving listeners a preview of the delightful narration that’s in store.

Audio Ads

Audiobooks aren’t the only audio content enjoying a surge in popularity. Podcasts have become the market’s darlings, and even audio articles are on the rise. If more people turn to audio, you can bet more brands are turning to audio ads right along with them.

Unlike obtrusive pop-ups or other visual ads that rudely interrupt – or downright block – the information people are trying to obtain; audio ads can be blended more seamlessly into the audio tracts. Because audio advertising is familiar, listeners seem less adverse to their existence.

Nearly 50% of people who stream audio said audio ads are less disruptive than other types of advertising. And 43% said audio ads are more likely to capture their attention. Audio ads allow you to:

Tap into the expansive audience that enjoys podcasts, video games, music streaming, and other content that supports audio advertising.
Connect with your specific audience using high-precision targeting.
Reach listeners through the most personal and intimate form of media.

Why You Want It

Whether you’re aiming to create brand awareness, increase engagement, prompt direct response, or support a specific promotion, audio ads are a versatile and effective option that can reach a phenomenal amount of listeners.

Audio ads have a 91% completion rate, meaning nearly all audience members listen to the ads in their entirety
74% of internet users in the U.S. listened to digital audio in 2022, which is more than 222 million people, or two-thirds of the population
Audio remains one of the last forms of communication without ad blockers, as listeners are more accepting of audio ads than other forms.

How Voice Over Contributes to Audio Ad Success

The most effective audio ads are those that grab attention, are memorable, and can stir up emotion – three things that professional voice over actors are easily able to achieve.

Grabbing attention doesn’t simply mean being the loudest or most obnoxious. It means presenting a surprising, unique, or clever hook – in a voice that makes listeners’ ears instantly perk up. That voice needs to align with your brand’s personality and style, and it also needs to be one that listeners can easily remember.

Because audio advertising is often done with a series of ads rather than a single ad spot, you need ads that are both consistent and different. They need to be consistent with your brand yet varied enough, so the audience doesn’t think they’re listening to the same ad again and again.

A versatile voice over pro can maintain a consistent brand vibe while changing up any scenario or character. Select an artist with acting experience, and they’ll also be able to achieve the most important feat of all: making an emotional connection with your audience.

People remember any strong feelings they get while listening to an ad and are apt to remember the brand that elicited those feelings.

Short-Form Video

With a length that ranges from 10 seconds to 3 minutes, short-form video is the perfect pick for people’s declining attention spans. Most short-form videos hit about 2 minutes in length, which requires a concise, engaging, and memorable message without the fluff.

Social media platforms are a natural fit for short-form videos, although their versatility makes them work on other platforms and websites. Their versatility also gives you various options regarding the type of short-form video you want to create.

Types of short-form videos include:

Short video ads, which typically run 10 seconds or less
A single-feature video highlighting a single feature of your service or product
Product demos focusing on the benefits and features of your services or products
Educational and how-to videos, delivering knowledge or instructions
FAQs, with a short video created for each of the top questions customers ask
Behind-the-scenes videos giving a quick snapshot of the inner workings of your company
Teasers for long-form videos, upcoming events, or new products or services
Highlights of past events, with a quick recap showcasing the most memorable moments

Why You Want It

The short-form video has become less of a trend and more of a marketing staple. It’s not only become the most popular marketing tool, but it’s the most effective and known for delivering the highest ROI.

90% of marketers use short-form video plans to maintain or increase their use moving forward.
20% of marketers who have never used short-form videos are going to give it a try in 2023.
58% of audience members will watch the entire video if it’s less than a minute long, but only 24% make it to the end of videos that are more than 20 minutes long.

How Voice Over Contributes to Short-Form Video Success

With less than 3 minutes to relay your entire message, a short-form video has to be extremely precise. Precision is what professional voice over acting is all about. Voice actors are highly trained to deliver precise timing, precise pronunciation, and just the right style and tone that aligns with your message and brand.

You also need video narration that matches the type of video you’re creating. A 10-second ad requires a highly captivating and energetic voice, while an event recap needs a voice that can relay the emotion of the memorable moments.

Educational videos need voices that give an air of authority without losing the personable feel. Teasers require high levels of authentic excitement, while product demos need to mingle that excitement with a professional edge. You could spice up your FAQ videos by having the voice actor take on different characters for every question.

As noted, the short-form video doesn’t have room for any fluff. An experienced voice over artist knows how to get straight to the point, delivering narration that connects with the audience to present the message and help the video meet its goals.

Find a versatile and seasoned voice actor, and they may be able to nail the narration for all your short-form videos, regardless of the type.

A versatile, seasoned voice actor can nail the narration for short-form videos and any other project you have in your lineup. This particularly holds true if you plan to move forward with the 2023 trends of audiobooks and audio ads. Both audiobooks and audio ads rely heavily on engaging narration for the best results, and hiring a voice over pro is an excellent way to help ensure those best results unfold.

Is the Golden Age of Voice Over Gone? Part Two: Here Comes AI

June 21, 2022 by Debbie Grattan

Is AI voiceover going to replace live actors? That’s a question that’s consistently popped up over the last several years and a good question to explore in the second part of this blog series. Part one of the series looked at a voiceover talent’s transition into the digital era.

In part two, we’re diving into artificial intelligence (AI), its impact on the industry, and the idea of synthetic voices replacing real actors. While we can never really know what the future may bring, I am inclined to say no, AI will not replace real-life voice over actors.

There are several reasons I feel this way:

AI-generated narration can instantly kill all the drama and excitement when used for a full-length documentary-type TV show (as evidenced by one we ran across a few weeks back).
Certain AI-powered robot vacuums have voices that are annoying enough for people to return the product based on the voice alone.
No client has ever told me, “We’re going to hire AI to do your job.” And if they did, I have enough work and clients coming in to wish them luck and move on.

And those are just a few reasons off the top of my head. I’ll go a bit deeper later in this article, right after we flesh out what’s going on with AI in the world of voice over.

AI and Technology in Voice Over

Voice technology has gotten more sophisticated, something I’ve touched on in past blogs. Examples include:

Synthetic Voices

Artificially produced replications of the human voice, such as simple commands on automated messages.

Text-to-Speech (TTS)

Text-to-speech transforms digital text into human speech. Google’s text-to-speech is a prime example.

AI Voices

Type of synthetic voice that uses deep learning to:

Transform text into human-sounding speech
Transform speech into text
Identify a person by their voice command

Voice Assistants

Voice assistant software can perform tasks or answer questions in response to a person’s voice. Think Amazon’s Alexa or Apple’s Siri.

Synthetic, On-Demand Voice Overs

Today you can find software that produces text-to-speech (TTS) voice overs as needed. The TTS are often synthetic voices generated by AI and other technology to help them sound less robotic and more human.

If you’d rather start off with a real voice, other technologies let you create a voice bank of a real person’s voice that can later be used to create synthetic speech. Here the voices originally come from human actors, but the sounds are broken down and then put together to produce the desired order needed for the project.

On the surface, it may appear that technology is rapidly honing in on the voice over industry, ready to replace real-life actors. And for some uses, perhaps it has. But that doesn’t mean game over.

The downside of Artificial Voices

True, starting costs for using synthetic voices might be lower than hiring a professional voice over actor. You may also get a rapid-fast turnaround time and the ability to endlessly manipulate the recording as desired. But the pros have yet to outweigh the cons.

The cons of using synthetic voices include the following:

No unique sound. You may be purchasing a synthetic voice that’s used by dozens, or even hundreds or thousands, of other companies. The voice may be mundane and overused, but it also runs the risk of sounding monotonous.
Limited library. While you may find plenty of voices speaking standard, non-accented English, you’ll likely be at a loss if you need regional accents or a less common language.
Endless manipulation. The ability to manipulate the recording to add pauses and other elements may be a plus. But you may also find yourself manipulating the recording to fix errors with acronyms, abbreviations, ambiguities, missed cues, bad flow and other issues that make the recording less than stellar.
Lack of humanness. The lack of humanness is the greatest downside. The human brain can pick up the difference no matter how advanced artificially reproduced voices may be.

Why the Human Touch (and Sound) Matters

Even though they try to make a variety of different-sounding AI voices, there is no way to direct to the nuance that some clients desire.
When you take the humanness out of voices, you take away what connects us to our audience: human emotion.

Marketing relies heavily on human emotion, as up to 90% of our decisions are based on emotion. Emotional branding has become one of the foremost ways many brands attempt to connect with their audience.

Real voice actors are still the only way to provide the emotional connection that synthetic voices have yet to master. Hiring a seasoned voice actor also brings on added benefits, such as getting guidance on the script, receiving input based on their expertise, an opportunity to provide vocal direction and feedback on the delivery of the copy, and connecting with a real person to develop a professional relationship.

End of the Digital Era?

Voice technology has gotten better – but it’s still not to the point where it can substitute for a real person with real emotions. And even though advances may continue to be made, experts like author Greg Satell say we’re looking at the end of the digital era. That doesn’t mean we’ll stop using digital technology. But it does mean we won’t necessarily see the same massive explosion of new technologies that we’ve seen of late.

“We’ve spent the last few decades learning how to move fast,” Satell notes. “Over the next few decades, we’ll have to relearn how to go slow again.” Slower and more in-depth, using all this technology for meaningful projects beyond automating Robocalls or shutting off porch lights with a voice command. “We are awash in nifty gadgets,” Satell writes, “but in many ways, we are no better off than we were 30 years ago.”

Voice Over: Greatest Challenges, Greatest Joys

This brings me to one final thing I noticed while thinking and writing about the changes in the voice over industry. It can be summed up with a quote from French writer Jean-Baptiste Alphonse Karr (written in 1849):

“The more things change, the more they stay the same.”

No matter what has changed in the voice over in the way of technology and work methods, two fundamental elements remain the same. One is the greatest challenge and the other is the greatest joy.

The greatest challenge is still finding and securing work. Finding people who are doing the hiring and getting in front of them. You now get in front of them with an email instead of an in-person connection, but you still need a way to stand out from the crowd.
The greatest joy will always be connecting with clients and delivering exactly what they want.

Another thing that has stayed the same is my suggestions to new talent looking to break into the industry. The most important thing is a good, clean sound – and the willingness to work hard for what you want.

Just because technology has made some things faster and easier doesn’t mean technology does everything for you. People still have to put in the legwork if they want to succeed – in anything.

I feel lucky to have entered the voice over world when I did, as it’s given me a chance to embrace a wide range of different experiences. While I miss the in-person work with other actors (even though we have ways to live-connect digitally with each other now via Source Connect, Zoom, and other methods), I also love the ability to be around my family working from home. Not to mention living anywhere I want and still getting steady work.

I’d also say it’s easier for me to find work today than when I started. I have a lot of fingers in a lot of different pools. I have a variety of auditions coming to me from many sources. And clients can find me by searching for female voice talent (or something related) online. SEO is wonderful, and optimizing one’s website is essential these days.

And I have a large stable of clients I built up over the years that I stay in touch with. Once again, the human connection comes into play. Like any meaningful career, it’s not only about the work you do but the relationships you develop. Relationships you can’t get from technology, no matter how fast, cheap or accessible it may be.

Thank you for reading this post! Let me know when you need a custom audition or voice over quote for an upcoming project.

Is the Golden Age of Voice Over Gone? Part One: Into the Digital Era

June 1, 2022 by Debbie Grattan

Will things get better or worse in the digital age? That’s a question people consistently ask about everything from the economy to the voice over industry to a change in their favorite restaurant’s menu. While we could sit around discussing the question for hours, or even days, I recall a concise answer that summed it up best:

“Things don’t get better or worse. They get different.”

And that’s precisely what happened in the world of voice over. While some may pine for what might be considered the Golden Age of voice over, others say a new Golden Age may be upon us.

Either way, I have used a few key strategies over the years to sustain my own voice over career through whatever comes across my path. For others facing significant changes in their careers or those embarking on the VO bandwagon, these strategies may help you, too.

The Early Days of Voice Over

While the definition of voice over’s Golden Age may vary, I feel it’s an era reserved for some true veteran voice actors. I don’t consider myself part of the Golden Age, although I have been in the business for more than 25 years.

When I entered the scene in the 1990s, in-person studio recordings were the norm. If you wanted any level of notable voice over work, you needed to live in New York, Chicago, Los Angeles, or Southern California, where the big studios and the big jobs were.

An average day in the voice over world for me included spending a lot of time attending live auditions, doing in-studio work – and being stuck in Southern California traffic.

Commercials made up the bulk of my work, primarily local commercials for businesses in the area. Yes, the work was exciting. And yes, I had a lot of fun.

I remember working at a studio in Irvine, California, with another OC native, Scott Rummell. He’s one of the top people in the voice over world, with a body of work that includes movie trailers, network promos, and national and regional TV commercials. He gave me a valuable leg up at the beginning of my career. We recorded spots together, acting as husband and wife for local supermarkets or copier companies.

My background was in acting, so I was used to working with other actors and creating believable dialogue. That was always the most fun… getting to work with other actors in a live situation.

A Voice Over Career in the 1990s

Live auditions
In-person studio recordings
Often recording with other actors in the studio together
Getting work through casting and talent agents
Voice over actor’s job was to read and interpret the copy
Engineers and production crew took care of the recording, editing, sound quality, and everything else that went into the finished, delivered product
In-person marketing – where personality played a huge role
Printed headshots
Demos on cassette tapes and then CDs were always cheaper if you bought them in bulk. I still have a box of CDs left over from 20 years ago!

The early days were exciting. I was getting paid to be an actor – and that was my goal. Some people never get near that. Sure, I had some side jobs at the beginning, like working as a florist and marketing a murder mystery dinner theater, but I was driven to make acting my full-time career.

At one point, one of my side jobs ended. I saw it as a turning point. I knew I could draw unemployment for about six months and use the time to get all the pieces together to focus on what I wanted to do.

From there, I just took one step after the other. The work got better. I made more money. Time is on your side. It will get a little easier if you can stick out the tough stuff in the beginning.

And although I do miss certain aspects of the early days, I know things tend to appear rosier in hindsight.

What I miss most: Working in person with other actors.
What I miss least: Being stuck in the Southern California traffic. I can get much more work when I’m not wasting time on the freeway.

The Digital Age of Voice Over

When the digital age began to unfold, my initial reaction was less than thrilled. It was more like: “Oh my gosh. What the heck is this technology, and how will I work with it?” And I might not have if I had not met my husband.

I was not a computer person AT ALL, and he was the one who nudged me into the computer and internet age. The transition has been challenging to me, but I’ve been able to learn what I need to know – and usually hire people to help with the rest.

Some people are more adept than I am with technology, but that doesn’t mean I’m not proud of the progress I’ve made. I still sometimes go through everything I’ve learned and pat myself on the back. Technology is wired into younglings these days, so it’s mostly a breeze for them. They have other challenges.

Technology aside, the biggest challenge in the digital age has been connecting with potential clients, the people who will hire you. The current mantra is that anybody and everybody can be a voice over talent – which also comes with a downside.

Now you’re not just competing with the people in L.A. you see in the audition waiting room. You’re competing with people in every state… in every country. You’re competing with the world.

Voice Over Experience Matters

Seasoned voice actors have the advantage of experience and the ability to say no to jobs that are not a good fit. Examples are clients who may not have directed a lot of voice over recordings and put you through the mill, asking for multiple free auditions or even recordings. Sorry, no.

Seasoned actors can end up at a disadvantage in certain cases. Sometimes, a client may be looking for an unrefined voice, very raw and not polished. When you’ve been doing voice acting for so long, it’s hard to turn off the polish.

A Voice Over Career in the 2020s

Digital auditions
Digital studio recordings
Usually alone in a home studio
Getting work through voice over marketplaces, casting agencies, talent agencies, pay-to-play platforms
Voice over actor’s job is everything related to the craft: recording, editing, marketing, maintaining a website, the whole kit, and caboodle
Online marketing, where voice over websites and other savvy digital assets play a huge role
On-demand digital samples of work
Digital demos

After all these years, voice over work still brings me joy. My biggest joy is pleasing a client… when you get to hear something like, “Gee, that was fantastic. It’s great working with you.”

I recently experienced one of those sessions where we whizzed through a series of difficult recordings for a major university fundraiser. In many cases, they were satisfied with the first take. It’s so freeing to work with someone who has such confidence in my abilities and can just let me go and do my thing.

I used to be thrilled to hear my voice on TV or on the radio. My voice would come on while my kids were watching TV, and they’d say, “There’s mom!”

Now I do a smattering of commercials, and most of my work is long-form narration. E-learning and similar projects, along with some phone prompt work. I got into voice over narration very quickly, which perfectly aligns with the demands in the digital age.

And yes, my work is still fun. It’s like a game for me. Every morning I wake up and see what’s in my email inbox. I’m scouting possible jobs not just for me but also for my college-age daughter, who also does voice over work. I meet with her over Zoom once a day to do whatever auditions and client work she has in between her other work and classes. It’s a sneaky way for me to be in constant touch with her while she’s away at college…and she still makes a nice purse from her work too, which helps to pay for it all.

I have a set routine and a speed. It energizes me to think, “There’s another audition, another opportunity.” You never know which one is going to hit a client. When you do get the job offer, it’s a big win. Fortunately, I put enough spaghetti on the wall so some of it does stick!

What I enjoy most is: Ease and speed of my daily routine.
What I enjoy least: Dealing with finicky technology. Nearly all of my career’s most memorable scary moments involve technology failing at extremely inopportune times.

How to Keep a Voice Over Career Going

Even though I miss some aspects of the earlier days of voice over, and I am still not a big fan of technology, at no point did I ever want to throw in the towel to pursue another career. As with any type of freelance career, income can fluctuate. But even during years when we didn’t make as much money as we’d hoped, I’m still making more than I would at any other job that uses my education, experience, and skills.

The strategies I used to keep my voice over career going can be used by anyone in any career. They are:

Look forward, not back: Remember, the past is always rosier in your mind, and new things can be even more exciting.
Know your limitations: There was no doubt I was not a computer person, and I never pretended to be.
Learn and adapt: I was willing to learn what I needed to stay in the game. This reminds me of an Eleanor Roosevelt quote: “You must do the thing you think you cannot do.” And I certainly thought I couldn’t do all those computer tasks!
Get a game plan: Those six months of preparing for a voice over career gave me a solid path and foundation for moving forward.
Keep your eye on the prize: Voice over work was and is my passion. No matter what challenges I need to face, I remind myself daily how lucky I am to have a job I love.

Will I still love voice over with artificial intelligence (AI) honing in? Ask me again in two years (kidding)! You can check out my take on voice over and AI in my next article: “Is the Golden Age of Voice Over Gone? Part Two: Here Comes AI.” Stay tuned!

10 Things Every Home Studio MUST Have to Create High-Quality Voice Over Audio

September 23, 2020 by Debbie Grattan

Even with the best voice, the best script and the best editing and direction, your voice over project is not likely to make the cut without one other key ingredient: a well-equipped home studio that can produce quality voice over audio. The overall quality of your recordings is only going to be as good as the methods and equipment you use to capture and control the sound.

With more than 25 years in the voice over industry, I’ve landed on the essential components that I need in order to create the high-quality voice over audio my clients expect. Here are the top 10 things every home studio must have to do the same.

1. High-Quality Microphone

The higher the quality of your microphone, the better the quality of your recordings.

If you’re serious about a professional voice over career, the microphone is one place you don’t want to skimp. At all. Sure, there are dozens of microphones available in the lower price range – but investing in a really good mic is one investment you will never regret.

The microphone is the main tool you use to capture your voice. The better it sounds, the better you’ll sound.

My years of experience have made me a big fan of Neumann microphones. My current model is the Neumann TLM 102 Microphone. This particular mic is rather small and compact, yet its sound quality and versatility are amazing.

When I upgraded to this mic several years ago, I sound-tested four other very high quality microphones along with this one in my studio. I believe the TLM 102 was actually the lowest priced of all of the mics tested, yet when comparing the sound of my voice on all five mics, it was clear that this was the right mic for me. Someone with a different tone or register might have chosen a different option. So, the best mic for you may not be the most expensive mic that you can find. You should find the best quality mic that is a good fit for your voice but at the most reasonable price point.

My favorite features of the mic include:

Compact size: Doesn’t get in the way of viewing my scripts or screens
TLM technology: TLM stands for “transformerless.” That means the typical output transformer you find in microphones is replaced by an electronic circuit, which results in low noise and high clarity.
Built-in boost: There’s a vocal quality known as “sweetness,” which makes vocals really stand out. This mic has the capacity to enhance that quality, adding smoothness and dimension to vocal recordings.

2. Microphone Accessories

Microphone accessories, like a microphone stand, shock mount and pop filter, can help enhance the sound quality even further.

The exceptional sound of a quality microphone can easily be ruined with excessive noise from other sources. These can include handling, mechanical interference and popping sounds made from fast-moving air when you’re speaking or singing. Three accessories can help decrease the chances of all of the above.

Microphone stand: This keeps the mic steady and stable while freeing up your hands for other things. I actually have my stand mounted to the wall on a versatile boom arm. It is important that the mic stand be free standing and NOT attached to your desk to avoid extraneous noise and vibration. Even a floor stand can pick up vibration.
Shock mount: This piece of equipment supports your mic. It’s designed to reduce noise caused by mechanical vibrations and handling.
Pop screen: Noise protection that reduces or altogether eliminates popping sounds in vocal recordings. I definitely prefer the metal screen vs. the fabric screen.

Another perk of high-quality microphones is often finding some of these features already included. For instance, the Rode microphone I use as a backup/travel mic has a built-in pop screen. My TLM102 came with two types of shock mounts and I tend to prefer the elastic suspension style.

3. Audio Software, Quality Computer

Also known as a digital audio workstation (DAW), audio software is what you use to record and edit.

Recording and editing software is a must, as is a quality computer that’s compatible with the DAW you choose. Slow or outdated computers can really kill your efficiency and productivity.

My DAW of choice is Adobe Audition Audio Software. It has tons of useful features that let me easily edit, clean up and enhance my recordings. It also has capabilities for restoring damaged recordings, adding music to fit an exact duration of time, and expertly exporting recordings.

I originally used Sony Sound Forge which worked great for many years… Until Sony sold it to another company who completely failed on many levels. I was forced to change software programs a few years back, and it was kind of a painful transition. But, the way I do things now is much more speedy and efficient for editing.

4. Mic Preamp, Processor

A mic preamp amplifies the microphone signal, while a processor provides additional power to the preamp. They’re often combined in a single unit.

For best results with your recordings, both a mic preamp and processor are essential for your home studio. Most microphones have very low outputs, and a preamp ensures the output is boosted to a usable level. While most audio interfaces and mixers have built-in preamps, they may not be powerful enough to achieve the most professional results.

You can find the mic preamp and processor combined into a single unit, which is the case with my Harman DBX 286s Mic Preamp/Processor. This piece of equipment is a full channel strip processor with a quality preamplifier and four different processors. Each processor brings a different benefit to the sound quality. The four processors can be used independently or in any combination with the others.

Be aware that sometimes producers and engineers prefer that you NOT use any processor on your recording. I now use just a touch of processing on most recordings, but for many years I recorded very raw audio and let the producer tweak it to whatever degree they needed. You have to be careful with processors and not overdo it.

5. Mixer

Mixers are used in home recording studios to combine and process audio signals, and then route them where they need to go.

In addition to letting you combine and route audio signals in a convenient way, the best mixers even let you change the dynamics of the sound. While it’s true many DAWs and other software programs have audio mixing capabilities, some voice over artists prefer the real knobs, buttons and faders you find on the hardware mixers.

I am one of those artists. I use the Mackie Onyx 820i Pro Mixer. This compact mixer allows me to quickly and intuitively adjust audio levels and other attributes to produce the exact sound I’m going for. It’s also one of my favorite pieces of home studio equipment. They don’t make them anymore, but a couple years back I bought a second Mackie Onyx, just to have as a backup.

6. ISDN Voice Over Equipment

Officially known as Integrated Services Digital Network, ISDN enables recording studios to connect with voice over talent working remotely in their home studios.

In the old days, you used to have to show up in person to record with a client in a professional recording studio. Today, all you need is a connecting platform to connect your DAW/computer to the recording studio. ISDN was the original in this regard. ISDN has been around since the mid-1980s, and although there are now several competing platforms (Source Connect, ipDTL and even Skype) it remains to go-to standard for remote recording sessions for most recording studios and many voice over actors across the world.

CAVEAT: Be aware that ISDN is a soon-to-be-extinct dinosaur (although how soon nobody knows) so if you are a new voice talent, you probably won’t want to invest in ISDN and instead use something like Source Connect. That being said, I still prefer ISDN sessions over all other options.

The quality of the audio is so good on ISDN, you feel like you’re standing in your client’s recording booth, wherever that may be. It’s also good enough to capture the recording on the client’s end, which means you don’t have to record, edit and upload the files yourself. All is recorded in real time as if you were actually in their studio.

I’ve been using ISDN for twenty years, and my ISDN voice over equipment of choice is Musicam Suprima LC and Telos Zephyr.

There are other good less expensive alternatives to ISDN, my preference being Source Connect. Most VO talent and production companies are moving away more and more from ISDN, mostly because of telephone company costs involved and the fact that phone companies are phasing out this service over time.

7. Studio Headphones

Studio headphones are a lot different than your standard headphones. Those differences are what make them essential for home recording studios.

Even the highest-quality pair of standard headphones isn’t going to be useful for recording. They simply aren’t designed for the job. Studio headphones are. Being designed for the job means:

Providing accurate sound. Studio headphones give you the authentic sound of your audio, whereas standard headphones tend to automatically modify the audio in some way to make it sound more appealing. While you may want your music to sound better when you listen to it, you don’t want your voice to be enhanced in any way. You want to know exactly how it sounds as you’re recording it.
Having a wider frequency range. Standard headphones typically can’t detect background noises or other distortions that occur at extremely high or low frequencies. Studio headphones can. This allows you to remove the distortions as needed.
Being higher quality. Studio headphones tend to have superior construction. This makes them more comfortable, durable and longer-lasting.

8. Studio Monitors

You need at least one computer monitor to use your audio software, and adding a second one comes with many additional benefits.

I lived with a single computer monitor for years, as that’s technically all you need to access your DAW. The monitor can display your audio software controls, allowing you to use your keyboard and mouse to control your recording sessions in real time.

When we installed a new voice over recording system, I had a second studio monitor installed. Wow. It makes a huge difference in my productivity. The second monitor gives me access to everything else during a recording session. This includes emails, computer files, scratch videos the client sent via Hightail or DropBox, videos or online information, and even Skype.

My full setup has two monitors in both my office and my recording studio (four total). It took some design and detailed understanding of how to get this all setup. Fortunately, I have a husband who has knowledge in these areas and was able to consult with the right people to figure out what we needed.

9. Sound Card or Audio Interface

A critical part of your sound chain setup, sound cards and audio interfaces allow you to get the sound into and out of your computer.

Many professional voice over actors still like to use a sound card, as it can greatly affect the recording quality of your microphone. I use the Echo MiaMIDI computer sound card, which was easy to set up, easy to use, and helps with my audio editing when I’m using Adobe Audition.

However, going with the common theme here of things no longer being available, you can’t find this sound card anymore. I hear more and more that the audio interfaces are more common and preferred these days, so I suggest you do research on those for this aspect of your recording setup.

10. Soundproof Treatment

Soundproofing enhances the quality of your recordings by keeping unwanted noise out of your studio.

Whether it’s a truck going by outside or footsteps in the next room, external noises can be picked up by high-quality microphones. While you can get rid of some unwanted noise during the editing process, it’s not always possible to get rid of all of it. Besides, it’s preferable to spend the time and effort during editing working to improve the overall recording, not fix things that are wrong with it.

There are dozens of different soundproofing options, from professional installation to DIY varieties.

Watch out for tricky things like the sound of water running through pipes in the walls, air conditioning or furnace noise and, of course, the dreaded lawn equipment noise. One of the most important decisions is which room to convert into your studio. We had to move from a room located in the front of the house to a walk-in closet on the backside of our house, just to avoid the neighbors’ lawn equipment.

You can enhance the quality of sound in your studio even further by combining soundproofing with an acoustic treatment. Acoustic treatments are designed to absorb excessive ambiance to make the acoustics in the room sound better.

And, while most people pay attention to the walls and ceiling, it’s easy to forget about sound-proofing the floor. A thick pad can do wonders for knocking out low frequency vibrations.

In Conclusion…

With these 10 components in place, your home studio will be equipped to produce high-quality voice over recordings indicative of true professional. You’ll also enjoy a setup that lets you perform your work in the most efficient and effective way. Doing your research and investing in quality equipment is definitely worth the time and effort, as it will provide you with everything you need to produce exceptional recordings for years to come.

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How Our Voice Over Business is Taking a Positive Approach to COVID-19

March 25, 2020 by Debbie Grattan

Today we are talking about COVID-19, voice over and how your business can deal with the current uncertainty in the world. With all the craziness going on due to the coronavirus, it may be easy to fall into the trap of negative thinking, even for those who usually dwell in a fairly resilient mind set. Our lives are shifting every day and there’s plenty of uncertainty right now. Our hearts go out to all those on the front lines; the doctors, nurses, healthcare workers, first responders, police and fire personnel, bus drivers, truckers, janitors, post office staff, fast food workers, grocery clerks and more who are taking care of those most ill and providing some normalcy for the rest of us by keeping essential services up and running. You are all heros.

We realize that everyone has a different story and situation, so if you are struggling with the current circumstance in ways that we aren’t addressing here, we send our prayers and wishes for the highest and best outcome for all. Faith is a fantastic tool.

With so much uncertainty and fear pervading our world today, my family and I have decided to do what we can to take a positive approach to COVID-19 by consciously focusing on the things for which we are grateful and the help we can provide. We are truly blessed with good health and prosperity, even in challenging times, and have found opportunities to try some new things that may lead to even better situations after we get past this crisis. Here are a few examples.

Home and Family

Our health and safety comes first, as does yours. If you and your family are healthy and safe, you have the top item on the list covered. Having a roof over your head is another positive, as is the ability to take the recommended precautions and remain home as much as possible. We are blessed that our business was already set up to do this, so that is an unexpected bonus.

Since moving from Southern California to Michigan back in 2004, we have enjoyed the opportunities that go along with having a fairly large home in the Midwest. That’s part of the trade from moving from metropolis to Midwest…there’s more social distancing, naturally. We have plenty of living space for practical comfort in home and work life, (since home also includes the family business), and that extra space makes it easy to stay stocked up and prepared for a long quarantine. It also provides enough room to give every family member plenty of personal space – a great blessing when things get a bit stressful. Since we were already home-schooling our youngest (who is now fifteen years old), we didn’t even have to deal with the transition of no public schools in session. So, for our family, this was a pretty seamless transition.

I’m sure for other families and businesses there are different sets of challenges, and everyone has to start from a point where they are, and move forward. My wish is that using a spirit of gratefulness for the things you can be thankful for, will lead in a positive direction, for more good to flow.

The Business End of Things

Working remotely may be a big change for some, but it’s been a part of our routine for the last twenty-five years. So, we’ve been able to take this adjustment in stride and continue working without a hitch. Speaking as someone who is accustomed to working from home, I would encourage anyone new to the concept to focus on the positive aspects (of which there are many). Think of the commuting time you’re saving, lower fuel costs and reduced carbon footprint, home-cooked lunches and the ability to work in your slippers. Of course, there’s also the additional time you get to spend with your family. We’ve been enjoying the extra time we’re getting to spend with our daughter, now home from college for several more weeks due to the closure. That is an added bonus for us, though not what she had hoped for.

Being a business owner comes with a lot of risk, but because of that, in our current situation, we fortunately don’t have to worry about the possibility of being laid off or downsized. Even though some activity may be slowing, many of our clients still have voice-over needs and we’re continuing to provide the high-quality services that we always have. Much of our business is in the telephony and narration genres, so even if there is some slowdown in retail advertising for awhile, there are still plenty of projects in the works. We are thankful for our loyal and long-term clients who continue to send business our way.

I’m assuring my clients, it’s basically business as usual in my home studio, which is equipped with everything I need to do my job. We also have ISDN/Source Connect/phone patch capability, which makes it easy to connect for live, remote session work with clients anywhere in the world. Most of the live TV world is now using the technology we’ve been accustomed to for years.

New Opportunities – Coronavirus, COVID-19 and Voice Over

In addition to the usual types of projects that come in, we’re also seeing opportunities to help businesses and organizations deal with COVID-19. A couple recent examples include:

Company Phone messages regarding COVID-19, which are urgently needed by many businesses and organizations
Revised messaging about changing schedules, for hotels, showrooms and other large venues
Advertising messages and PSAs including the “we’re all in this together” common assurance to customers
Science and Medical VO regarding PPE and Clinical Trial work

Our daughter (and teen VO talent), Natalie, is now home from college for the rest of the semester. That makes her more available than she was when living on campus. This has actually simplified our work flow quite a bit, so it’s a welcome change.

Make This a Positive Change

Even if your own work has taken a downturn, you may find new opportunities to customize your services, products or offerings to help fill a need that didn’t exist before. Creative thinking can go a long way toward finding solutions, new streams of income and innovative ideas that otherwise may have never been born.

Many great discoveries and innovations happened by accident or when someone “took a detour” or “got off the beaten path.” That is exactly where we find ourselves right now. Outside of our comfort zone, outside the box and off of our usual path. Take time to look around and notice what you may never have noticed if this situation hadn’t happened. You may find something that is life-changing or transforms your business.

Once you get into the groove of thinking positive and counting your blessings, the days are suddenly lighter and brighter than they were before. We can and will get through these trying times, and a positive attitude will make it that much easier. Here’s hoping you get into that positive mindset – and that you and your family stay safe. Let’s all get to the other side of this thing as soon as possible so life can begin to get back to normal, even if it is a new normal.

Please also check out my followup post to this one, “How to Feel Good and Stay Positive in a Negatively Focused World.”

Contact me if you need any messaging or other voice-over work related to COVID-19 or any other projects you have brewing. I’m open to meeting tight deadlines and always happy to help.

Why Voice Over Actors Don’t Need to Lose Sleep over TTS

October 22, 2019 by Debbie Grattan

Technology is moving so fast it can make our heads spin, especially in the world of text to speech (TTS). As voice over actors, we’re certainly aware of TTS – and some of us may even fear the technology is advancing us right out of our careers. But it’s really not. Despite the rapid advances in the field, TTS remains unable to replace the real deal. Keep reading to find out why.

How TTS Has Advanced

Text to speech (TTS) is a system that converts the written word into the spoken word. Simple enough, right? But it gets more complex from there. TTS systems store speech units that can include phones, diphones, words and entire sentences. It then puts those speech units together in specific combinations to create synthetic speech that says anything – all using the voice that initially recorded those speech units.

While the first talking machine was initially introduced back in 1939, advances in the world of TTS over the past several years have been more rapid and dramatic than over the past 75. Some of these advances include the ability to:

Incorporate a model of the vocal tract and other human voice characteristics to sound more human.
Correct synthetic speech mispronunciations, adjust regional pronunciations, add emphasis, and other tricks through Speech Synthesis Markup Language (SSML).
Produce robo calls that stop and ask “Can you hear me?” or wait for a reply, like a human would, before continuing their spiel.
Copy lip-movements for dubbing.
Fix small errors in voice over recordings with synthetic edits.
Create a model, or “voice bank,” of a real person’s voice for later use as synthetic speech

Once TTS began to converge with machine learning, big data and artificial intelligence (AI), it became smarter, more realistic and, as mentioned earlier, a perceived threat to some in the voice over industry.

Potential TTS Threats to the VO Industry

There is no doubt the advances of TTS have aroused a number of concerns across the voice over industry, with some of the most common outlined below.

Losing Ongoing Royalties

The royalty structure keeps giving us a steady flow of money each time our voice is used, regularly paying us even though we’ve already done the work. If we are recording into a voice bank, are we going to get royalties every time our voice is used to create synthetic speech? Probably not. While we can likely expect to be paid a large amount for the initial recording session, we may lose out on royalties each time our voice is used down the line. After all, how can we be paid royalties for a future recording that uses our voice but we didn’t technically record?

No Control Where Your Voice is Used

Since technology allows for a pre-recorded voice to be used to create any type of message or project down the line, voice over artists may fear they won’t have a say in the type of work that will be attached to their voice. Some work may be unacceptable, but we may have no control or say over the matter.

Being Prohibited from Future Spots

If we offer buyouts on our voice banks, we could be limiting our careers without realizing it. For instance, let’s say our voice is used for a car company. We would then potentially be prohibited from doing all spots for all other companies in the future – even though we didn’t know we’d be associated with a car company at the time of the buyout.

Continuously Declining TTS Rates

Recording sessions for TTS are no longer in the $50K range. As the technology advances, the rates continue to decrease. Methods of capturing and synthesizing voice take far less recording time, which means far less pay for the voice over talent.

Why Voice Over Actors Don’t Need to Fret

While TTS concerns may feel valid for us voice over artists, we don’t have to lose sleep over them for several reasons. For starters, TTS still harbors many limitations – like the inability to spontaneously generate the infinite human range of emotions and vocal techniques.

Being able to create synthetic speech by simply typing in the words you want it to say is also not something that can yet be done. And synthetic speech, no matter how advanced or finely tuned, has still not shown it can match the multiple nuances and components associated with a real human voice.

Ongoing payments may still even exist. In addition to a recording fee, we could arrange licensing agreements that outline when and where our voices can be used down the line. Turning our TTS fears into the framework for a clear-cut contract can help ensure we have all bases covered – and continue to thrive in our profession.

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