For Voice Over Talents

How Your Mindset Can Shape Your VO Career

Many factors come into play for building a successful voice over career, and one of the most important is your mindset. And your mindset goes much deeper than, say, having a positive or negative attitude.

I’m talking about the attitudes and beliefs outlined by Stanford University psychologist Carol Dweck, who has done extensive research related to two main types of mindsets: the fixed mindset and the growth mindset. Each mindset comes with its own set of beliefs that shape the way individuals approach their VO careers – and their overall lives.

The Fixed Mindset vs. The Growth Mindset

Folks who have a fixed mindset believe they were born with a certain amount of intelligence, talent, and skills, and those traits are fixed in place. No matter what they do or how hard they try, there’s no way to increase those traits.

On the opposite side of the fence is the growth mindset. This mindset assumes the intelligence, character traits and creative abilities we harbor at birth are just a starting point, and they can all be strengthened and enhanced throughout our lives.

More on the Fixed Mindset

Because people with fixed mindsets think the hand they were dealt is as good as it gets, their mission in life becomes proving they were dealt an amazing hand. Every success confirms they have the winning hand, while every failure is a blatant sign of deficiencies.

The Fixed Mindset:

Views success as validation of their inherent traits
Views failures as proof of deficiencies
Avoids challenges as they may result in failure
Gives up easily in the face of obstacles
Sees effort as useless since they’re already born with what they need
Ignores constructive criticism
Feels threatened by the success of others

More on the Growth Mindset

Those with a growth mindset believe hard work and targeted efforts can bring about significant changes in our level of intelligence, talent and skills – or even in our personality traits. Failures are not seen as proof of deficiencies but rather as valuable lessons that help stretch existing abilities to even higher heights.

The Growth Mindset:

Views success as the reward for their hard work and efforts
Views failure as valuable lessons
Thrives on challenges and pushes to higher heights
Persists in the face of obstacles
Sees effort as the path to mastery
Learns from constructive criticism
Feels inspired by and learns lessons from the success of others

How a Fixed Mindset Might Approach a VO Career

Someone with a fixed mindset may go into a career as a voice over artist with high hopes of proving their innate talents and skills in the area. Since they were born with all the talent they need, they may not be interested in advanced training or putting intense effort into sharpening their skills.

They’ll instead sit at a microphone, send out audition after audition, knowing they’ll eventually be hailed as the highly talented and amazing voice over artist they feel they are. They may land a job or two, but then notice the majority of auditions they send get no response whatsoever.

Rather than trying to figure out why some auditions get no response, they look at the ones that do – then go for jobs that are similar to those they’re already landing. They may discover they have a strong, inherent talent for political voice overs, for instance, but notice they get no response when they send out auditions for commercials or e-books.

So they focus solely on political voice-overs, responding to calls for auditions, and also contacting companies directly to offer their services, whether the company called for an audition or not.

While they may have failed to land voice over jobs outside a specific niche, that’s perfectly fine with them. They’ll stick with a category in which know they excel and it’s easy to prove it again and again.

What a Growth Mindset Might Do

A person with a growth mindset may enter a career as a voice over artist with the same aim of success, but they’re likely to prepare with voice training, learning the necessary software skills, and taking a few marketing classes to help spread the word about their new adventure.

When the auditions they send out get no response, they may seek advice from voice over pros or additional training to improve weaknesses in their performance. While it may take some time to land a single gig, they’re learning a lot along the way.

The first audition they sent out is drastically different than the much-improved 36th audition they sent out, and their work keeps getting more refined and on target with consistent effort and hard work.

Over time, their career may be filled with ups and downs, but each down is a chance to look at how far they’ve come and where they want to go next with the development of their VO career. They learn new technology and techniques as the needs arise, keeping their skills aligned with current trends.

When they see others succeed in the same field, they get inspired and are eager to learn more about how the person is making it work. It reinforces that they, too, can enjoy success if they put in enough effort and work.

Mindset, of course, is just one of the factors playing a role in the outcome of a voice over career. Other factors are totally outside our control, and they can be working for or against an individual at any given time.

Someone with a fixed mindset may be more prone to giving up if they keep hitting a brick wall, then moving on to try something new. Someone with a growth mindset may keep pushing their limits to overcome the challenges that appear to block their path.

Tips for Cultivating a Growth Mindset

While the fixed or growth mindset can both lead to positive outcomes in different ways, the growth mindset can be an asset in certain situations to help increase the likelihood of success. Our mindsets are formed at an early age, but it’s never too late to change them.

Developing a growth mindset is possible for anyone, and a few tips from InformED may help:

Trade the word “failing” for the word “learning”: Everything is a learning experience, no matter how it turns out.
Admit, and even embrace, your imperfections: Acknowledging weaknesses can lead to overcoming them.
Focus on growth over speed, keeping in mind it can take some time to learn or master a new trait.
Focus on learning over approval: If your main goal is to get approval, you diminish your potential for growth.
Make a new goal every time you accomplish an existing one: Those with a growth mindset tend to constantly set goals to keep themselves active and growing.
Become friends with the word “yet”: Instead of simply saying you haven’t mastered something, tell yourself you just haven’t mastered it – yet.

Just like any other goal you set out to achieve, cultivating a growth mindset is going to take time, effort, and practice. Yet the small changes in thinking can result in larger changes in your attitudes and behaviors that notably improve your likelihood for success, whether it’s with a voice over career or any other path you choose.

Looking for success with your next voice over project? Contact Debbie today.

Exploring the Voices of Voice Assistants

Whether you’ve asked Alexa to play your favorite song or questioned Siri about tomorrow’s weather, chances are high you’ve used a voice assistant at least once in your life. In fact, statistics from Mindshare say an estimated 600 million people worldwide use voice assistants at least once a week.

Voice assistants are personal helpers that reside in smartphones, computers, and other internet-connected devices, ready to help you find information or complete a variety of tasks. Just wake up the assistant with the mention of a keyword, and the assistants use a natural language processor to decipher what you said and then jump into action.

Tasks can include finding all types of information on the internet, playing music from an accessible music library, setting appointments and reminders on your calendar, and controlling smart home appliances. All of this can be accomplished using voice controls.

While many of us turn to voice assistants without a second thought (unless they mess up our request), I’m prone to be curious about the way human voices are used in any project. This especially holds true as voice assistants become more natural sounding and advanced, prompting folks to speak to machines the same way they would speak to another human being.

Voice Assistant Options

Three of the most popular voice assistants are those from Google, Amazon, and Apple. All three can be used on mobile devices or on a stationary device in your home.

Google: Google Assistant is the straightforward name of Google’s voice assistant, available on Android phones, Android Wear wearable devices, and in homes as part of the Google Home smart speaker system. It responds to your voice as well as typed-in commands.

Amazon: Alexa is the name of Amazon’s voice assistant, and you can interact with her through an Android app on smartphones and tablets as well as with Amazon Echo and Amazon Echo Dot devices. Amazon Echo combines the main control unit with a cylindrical speaker, while Amazon Echo Dot is just the main unit without the speaker. Each can work independently of one another.

Apple: Apple’s voice assistant is named Siri, and she’s available on iPhones and the HomePod speaker system for household use.

The Voices They Use

The default voice for voice assistants has long been female, although the choices have since increased to both male and female options.

Google Assistant lets you choose from a total of eight different male and female voices, with the voice of singer John Legend planned to be added to the mix down the line.

Alexa has her default female voice, and Amazon recently introduced eight different male and female voices developers can use to change the default. If you’re a developer or savvy enough with technology to change the voice, the total here is nine.

Siri got a revamped default female voice in September 2017, and you can also choose from a number of male and female options with American, British or Australian accents.

How They Choose the Voices

Using a female voice as the default voice for voice assistants may irk some who feel it stereotypes women as “mere assistants,” but the truth is that people generally tend to trust female voices over male voices.

As I discussed in a previous blog, there are several reasons why. The higher pitch of a female voice instills more confidence in listeners than the lower-pitched male voice. Female voices are also perceived as more soothing and comforting, as well as helpful rather than commanding.

It’s also been shown that the human brain is developed to like female voices, and perhaps even prefer them over the male voice. Studies suggest this preference can be traced back to the womb, with unborn babies reacting to the sound of their mother’s voice.

Of course, the perfect-sounding voice for one person may not be equally as pleasant for another, which is probably why companies have expanded the selection of voices to include a wider variety of different-sounding male and female voices.

Additional criteria that come into play for Apple when choosing voices for Siri include ensuring the voice is “perceived as being compatible with the Siri personality.” The Nordic edition of BusinessInsider notes the Siri personality is known to be neutral, professional, and somewhat restrained (even when delivering the occasional joke if you provide the right prompt).

Google’s use of John Legend’s voice appears to show celebrity status is likely to play a role in the voices it uses for its assistant.

How an Actor’s Voice becomes a Machine’s Voice

Once an actor is chosen to provide the voice of the assistant, recording the actor’s voice comes next. This process can last anywhere from 10 to 20 hours to get a solid sample of the actor’s voice. The recorded materials can include any number of different voice over scripts, including things like navigation instructions, short question responses, audiobooks, and yes, even a joke or two.

While 20 hours of recording provides a good sample of a voice, it’s certainly not enough to create every single possible the virtual assistant may need to make. That’s where technology comes in. After the speech is chopped up into blocks of components, technology, such as Wavenet, can arrange those blocks into new words and phrases as needed.

The key is ensuring those new words and phrases sound more human than they do synthetic, or as if you’re speaking to another person instead of a robot. Artificial intelligence techniques can help, which is what Apple uses to make Siri sound more human.

As human as voice assistants may sound, they’re still machines. While they can help with many mundane tasks, or even deliver an occasional joke, they can’t take the place of real human connections. And since they rely on human voice recordings to develop their own voices, they evidently can’t take the place of real human voice over actors, either.

Looking for voice over work from a real human? Contact Debbie today.

Millennial Speech Patterns Voice Over Artists Should Avoid

One of the keys to success for voice over artists is keeping up with the current trends, whether it’s with the latest voice over recording technology or new video styles. But just because a trend may be widespread or hugely popular, it may not be something we choose to embrace. A major case in point is a trio of millennial speech patterns VO artists would be wise to avoid.

Vocal Fry

When you hear a voice that’s creaky, choppy, breathy and delivered in its lowest register, you’re listening to vocal fry. This millennial speech pattern is often found in women, like the Kardashian clan and Katy Perry, although men can engage in it, too.

When voice is normally produced, the vocal cords naturally close to create vibrations. With vocal fry, the vocal cords remain relaxed with minimal air passing through them, resulting in a low, creaky sound. Johns Hopkins says vocal fry is not damaging to the health of your voice or vocal cords, although it can be rather painful on the ears.

Some folks find vocal fry grating, while others perceive it as a mark of being bored, lacking intelligence, or less educated, less competent and less trustworthy than those who speak without it. Unless your audience is made up entirely of a millennial audience that would eagerly relate to a voice over artist using vocal fry, you are probably better off avoiding this creaky pattern of speech.

Vocal Fry Examples:

Upspeak (Uptalk)

When you’re making a statement, traditional speech patterns automatically lower inflection at the end of a sentence. When you’re asking a question, the inflection rises at the end. That’s not the case with upspeak. Also known as uptalk, this speech pattern uses a rising inflection no matter what’s being said. While upspeak has been around for years, it has really taken off with the millennial set.

Britney Spears has been pegged as a famous uptalker, but she’s not the only one who has hopped on the bandwagon. In fact, a Forbes article notes that upspeak has become so prevalent that people under 40 may not even notice when it’s happening. Yet those over 40 most certainly will.

Those that notice the speech pattern of rising inflection often perceive it as coming from someone who is hesitant, timid or unsure of themselves. In severe cases, the speaker may be perceived as being less than serious – or even less than intelligent.

Again, if an audience is largely or exclusively millennials – or made up of people you know aren’t turned off by uptalk – you may be able to get away with it with your voice overs. Otherwise, it’s a good idea to end a declarative sentences with a period, instead of a vocal question mark, to portray confidence and smarts.

Upspeak / Uptalk Examples:

Shotgun Speech

When you fire a shotgun, the pellets come out fast, furious and in a torrid burst. You get the same thing with pattern known as shotgun speech. Shotgun speech occurs when someone speaks suddenly, quickly and in a rapid outburst of words. While this millennial speech pattern may be common on college campuses and TV shows like the “Gilmore Girls,” it’s not typically something you want from your voice over artist.

Speaking too fast makes the audience work too hard, and, as Inc. points out, audience members are intrinsically lazy. Make them work too hard to keep up and understand what you’re saying, and they’re likely to tune out altogether. Shotgun speech can likewise be perceived as signs of nervousness and lack of self-confidence. It’s also a symptom of anxiety.

Fast talking cannot only weaken your voice since you’re not taking in enough air to support it, but it can muddle your diction and a make what you’re saying nearly impossible to understand. Unless you’re recording a voice over for a cattle auction or other fast-paced event, fast talk is not the right talk to draw in a crowd.

Shotgun Speech Example:

I had a real challenge finding good examples for this last category. So, I’ll keep on the lookout for clips that would be good to use. I included that last Fed Ex video because it’s a bit of a classic, and a fun one to watch again after all these years. Not actually shotgun speech, I’d probably call his style “machine gun speech.”

Although vocal fry, upspeak and shotgun speech may be speech patterns you hear all the time, there’s no guarantee they’re something your listeners want to hear on your voice over projects. Unless those patterns align with your brand and please your audience, they may be trends you’d be much better off avoiding.

For more on a related topic, be sure to read my post, “The Most Annoying Speech Patterns You Hear All the Time Now”

A Scary Thought for Voice Over Artists and Other Solopreneurs

With Halloween heading our way, you may be expecting goblins, ghouls, ghosts and other scary costumes. But there’s something even more frightening that could sneak up on you at any time of the year, and you may never see it coming.

This is something we first became aware of a couple of years back, when our health insurance provider mentioned the subject in an email notice. And we decided to write a blog post about this topic now, after reading about the very scary situation that fellow voice over artist, Paul Strikwerda has been dealing with over the past six months. Be sure to read his post, “Losing My Voice” to get his full harrowing story and why it relates to this post.

Unlike the very direct threat to health and career that Paul has been dealing with for the past several months, the threat I want to talk about is a threat for which you may think you are fully covered by your health insurance – but in reality you probably have very little or no protection against it. And, because of that exposure, you are vulnerable to a potentially catastrophic financial event.

Real-Life Tragedy

Radiologist Dr. Naveed Khan found out about this high-cost exposure the hard way, as told in a story published in the October MASA newsletter. Khan was taking his first ride on an all-terrain vehicle in Texas, eventually taking the wheel from his pal. While driving in circles in the sand, the ATV tilted and then tipped over on its side, landing on Khan’s left arm.

Although lightheaded, the 35-year-old doctor was able to extricate his arm, tie a jacket around his massive arm wound, and right the ATV to drive back toward the street to call for help. His 911 call resulted in an ambulance ride to the emergency room of the nearest hospital, but his wound required immediate treatment from a more advanced trauma center if there were any hopes of saving his arm.

This resulted in a helicopter ride to the nearest trauma center, which was more than 100 miles away. After immediate emergency treatment, Khan was forced to endure weeks in the hospital and a grand total of eight surgeries to try to save his arm.

Obviously, you would expect the medical bills for an accident like this to be in the tens or even hundreds of thousands of dollars. But, that is why we buy health insurance, right? To protect us from big financial setbacks due to one bad accident. Well, in Dr. Khan’s case, his health insurance did cover most of the costs involved in his accident. However, there was one bill which was not fully covered.

The bill for the air ambulance flight alone came to $56,000, which Khan’s health insurance carrier initially refused to pay. His carrier, Blue Cross Blue Shield of Texas, eventually covered about $12,000 of the air ambulance bill, leaving Dr. Khan responsible for the remaining $44,000.

High Cost of Emergency Transport

Khan’s story is a tragic one, but the Medical Air Services Association (MASA) says it’s not at all uncommon. Americans have a one in 12 chance of needing life-saving care within our lifetime, according to Mutual Aid Ambulance Service, and a one in four chance of needing an ambulance for non-emergency transport. Stats from the Association of Air Medical Services note that more than 550,000 people across the U.S. end up using air ambulance services each year.

The odds that you or someone in your immediate family will need emergency air transportation are much higher than you may think. Yet, up until now, health insurance providers do not include coverage for this potentially massive expense.

Air ambulances are not regulated as healthcare, but instead as part of the aviation industry. That gives them the freedom to charge what they want. Insurance companies have caps on the amount they are required to reimburse, if they reimburse you at all.

The cost of emergency transportation is not cheap, regardless of the type of vehicle, and non-emergency medical transport isn’t much cheaper. Most health insurance policies don’t cover the bill for either one and, if they do cover part of it, your deductibles or premiums may increase.

MASA notes what you can expect to pay for different emergency transport services:

$2,400: Ground ambulance
$30,000+: Helicopter transportation
$20,000+: Medically equipped non-emergency air transport (with payment required before liftoff)

Medical evacuations while on vacation are another high-cost area, with Allianz Travel Insurance outlining typical costs at some popular vacation destinations.

Typical Costs to be medically evacuated in other countries:

$15,000+: Mexico
$50,000+: France, German, other European countries
$90,000+: Russia
$100,000: South America
$220,000: Australia, Asia, Middle East

Keep in mind these are only the costs for getting you to the hospital in the country you are in at the time. They don’t include the cost of treatment or the cost of getting you back home to the U.S. If you’re traveling home on a stretcher on a commercial flight with a medical escort, you would need to purchase eight airplane seats to accommodate the stretcher, along with paying about $25,000 for the nurse traveling with you.

These costs can be particularly devastating to voice over artists and other self-employed professionals, with a high enough medical transportation bill having the ability to wipe out our savings – or even drive us into bankruptcy or financial ruin.

Peace of Mind Solution

Thankfully I can get these scary thoughts out of my own mind now and we have covered this exposure thoroughly with a supplemental coverage. As my husband became aware of this gap in coverage a couple of years ago, he investigated several different options. He ultimately came across a company that offers emergency medical transportation coverage for our entire family of four, whether we’re in the U.S. or outside the country, for only $60 per month.

The monthly premium is reasonable, particularly for the generous amount of coverage we receive. Any and all emergency transportation costs for anyone in our family is 100% covered by this insurance, with no deductibles involved. If we have the need for emergency transport, we don’t have to worry at the time of the accident about who to call or how much it’s going to cost. Whatever emergency transport bills we receive afterward will be forwarded to MASA and they pay them on our behalf. Having this type of coverage replaces the potentially frightening scenarios in the back of my head with total peace of mind.

For more information, please visit their website: https://www.medairservices.com We receive no benefit or financial reward for recommending this company.

While we like when Halloween is filled with scary goblins, ghoul and ghost costumes, we can definitely live without the real-life scary thoughts. Hope this helps bring awareness to the issue so that we can all have a very safe and happy Halloween.

SOURCES:

6 Ways Social Media Can Hurt Your Voice Over Business

Facebook, Twitter, LinkedIn and other social media platforms can be a boon for your voice over business – or they can contribute to its ruin. To make sure your social media efforts end up benefiting instead of hurting your business, it’s crucial to steer clear of six different social media habits that can damage your voice over career.

Being Overly Pushy with Your Voice Over Services

While marketers have long discovered the benefits of using social media to promote products and services, that’s not it’s one and only function. The overall goal of social media is to engage with your audience, to interact and entertain them as a way of keeping your voice over business at the top of their minds.

Audience members are not likely to be very entertained if everything they find on an account is the message to buy now, buy now and buy now. Try to keep your promotions at a minimum, with intriguing content making up the bulk of what you post. Social media best practices say to make 20 percent of the content about your voice over business, and the other 80 percent about topics that tickle your audience.

Being Overly Pushy with Your Opinion

Social media is ideal for sharing ideas, thoughts and opinions. Yet it’s not the place to create a one-sided monologue that’s focused solely on pushing your opinions onto others. Just as your audience is not likely to enjoy a constant barrage of promotions for your business, they’re apt to get turned off with a constant reinforcement of your opinion, especially when it’s presented as the one and only way to think.

And in today’s political climate, sharing your views on all things politics is probably not a good idea at all. While you may think most people share your point of view, you will likely be very surprised by how many of your contacts, and most importantly, your clients, have differing points of view. The old adage about never talking about religion or politics at the dinner table can be easily applied to social media if you run your own business. Avoid controversial topics or you losing some of your clients.

Picking the Wrong Accounts

With so many social media platform out there, it can feel overwhelming to even known where to begin. This counts double if you think you need to post on them all. You don’t. You instead want to make thoughtful decisions on which may be best for your voice over business.

Think about the audience you’re trying to reach, and then choose platforms – and messages – that speak directly to them. Stick with items that grab their attention, prompting them to not only read your messages but to also share them with their friends and fans.

Sharing Voice Over Audition or Assignment Details

No matter how excited you may be about your latest big-name voice over audition or contract, it’s essential to keep the details to yourself. Most voice over assignments will contain a non-disclosure agreement (NDA) that prohibits you from sharing such information, and doing so would violate the agreement.

Even without a non-disclosure agreement, it is common courtesy and practice to treat information you receive during a voice over audition or contract as confidential.

Sharing Too Many Other Details

Even if your family and friends on your personal social media accounts may be interested in hearing about your latest personal problems or triumphs, your voice over clients and prospects may not be. As a small business owner or entrepreneur, our personal and business lives may often blend together in many areas – but social media is one place you want to make a concerted effort to keep them separate.

That doesn’t mean your voice over fans may not want to hear about you completing a marathon or getting a new puppy – but they may not want to hear about the details on your foot blisters from running or the potty-training involved with the new puppy.

Not Thinking, at Least Twice, before Posting

So many companies have horror stories about social media mistakes, such as trying to be funny but coming off flippant, or making a joke that offends the masses. Since social media moves at the speed of light and lasts forever, it’s impossible to take back anything posted or to even stop it from instantly traveling around the world.

It can be even tougher to clean up your reputation after an avalanche of angry responses. If a witty thought or idea comes to you, type it up and let it sit for a moment. Review your audience, review the mindset of the day, review current events – and make sure what you’re posting isn’t likely to be construed as unthinking, uncaring or painfully offensive.

If you’re not sure if something may be overly offensive, you’re probably safer leaving it out of your business postings. Even though you’re aiming to engage your audience and have fun, you still want to do so with the professional undertones that prove you’re a true professional voice over actor they can hire with confidence.

Looking to hire a VO pro? Contact Debbie for a custom audition or quote today.

SOURCES:

Voice Over for Podcasts: Creating Podcast Intros and Outros

Podcast popularity is on the rise, which can be both good news and bad news for podcast creators. The good news first. A notable 44 percent of Americans age 12 and older have listened to a podcast, and 80 percent of podcast listeners tune in to an average of seven shows a week. As we’ll explore in this article, there is some great potential voice over for podcasts opportunities for voice talent in this rapidly expanding niche.

As more people are listening, however, more podcasts are being made. As of March 2018, the number of podcasts available on Apple Podcasts alone was more than 550,000 – with more being produced daily. Google just recently introduced a standalone podcast app for Android devices. The bad news is that competition is fierce, which means you need a way to make your podcast really shine.

More good news comes here. An easy way to make your podcast stand out right from the start (and increase monetization opportunities) is with a professionally voiced podcast and intro and outro. Read on to get the basic gist on what the intro and outro are designed to do and why having a voice over artist do it can be so beneficial.

Voice Over for Podcasts: The Intro

Your podcast intro is your show’s opening that introduces your show and you as the host. It’s designed to set the mood and tone of your entire show based on the music and words in your intro.

Here are three examples of podcast intros that I recorded in the past year or so:

Defining Success Podcast - Intro

Board Room Podcast - Intro

Enneagram Podcast - Intro

The most effective podcast intros are short and to the point. You don’t want to waste your listener’s time with a long-winded description of what’s coming up. Tease them with just the high points, enticing them to tune in to hear more.

It’s also essential to match the voice and music in your intro to the content of your podcast. For instance, if your podcast is all about serene living, you probably don’t want a gruff, deep voice and heavy metal music as part of your intro. Using royalty-free music in your intro and outro is an excellent way to upgrade quality without the cost.

Keep in mind the branding you want your information to have, and make it consistent. The audience will come to identify the voice and music of your intro with your content, and it should make them excited to hear what you have to say.

You can think of your mission statement as the reason you’re doing your podcast, and create your intro based on that. Because your intro needs to be consistent for each show, it’s better to use your mission statement as your guide, rather than the specific content of each episode.

That said, here are elements to include and not to include as part of your intro.

How to Create a Podcast Intro

Podcast Intro elements to include:

Name of podcast
Episode number and title
Music or sound effects
Name of host
Podcast tagline/quick overview of what your podcasts are all about
Summary/intro of episode

Elements NOT to include:

Entire rundown of your show
Extraneous information that has nothing to do with your show or what you’re about to discuss
Bad garage band music
Anything that detracts without adding value

Voice Over for Podcast Intro Benefits

Using a voice other than your own for your intro can set up your content as a separate and valuable entity. Think of being introduced at a conference, or in front of any group. Someone else making the introduction can toot your horn better than you can yourself.

Hiring a voice over pro to record your intro can likewise lend credibility to your show, along with a layer of professionalism and sophistication. Your audience is welcomed by a voice that aligns with your brand, with a polished, perfectly-timed reading. Voice over artists who have been in the business for some time can also help you perfect your opening script to make it as smooth and flawless as possible.

What is a Podcast Outro?

Your podcast outro is the closing that wraps up the podcast and, when done right, leaves the audience with a lingering good feeling. This is the ideal place to include a tagline that you’d like to leave listeners with; something that is a core message of your podcast in general.

Here are a couple of podcast outro examples that I recorded in the past year or so:

Defining Success Podcast - Outro

Board Room Podcast - Outro

Like your podcast intro, your outro is part of your overall branding of content that keeps your listeners loyal. A call to action can also be included at the closing, asking audience members to invite others to listen or share the content. Make sure you provide easy ways for them to do so, with a mention of your website’s name and link address.

Short and to the point is again the way to go, with a small handful of elements to include and another batch of elements to leave out.

Check out this handy dictionary of podcast terms for more useful definitions and descriptions.

Podcast Outro elements to include:

Thank you to the audience for listening
Website address for more info, host contact info, or to get the show notes
ONE call to action (CTA)

Elements NOT to include:

Entire summary of your show
Extraneous information that has nothing to do with your show or what you’ve discussed
Addresses for every single social media page you have
Multiple CTAs that confuse or overwhelm audience that usually result in no action

Voice Over for Podcast Outro Benefits

Using a professional voice over for your outro gives you the same benefits as you get with the intro. You essentially book-end your podcast with credibility, sophistication, and professionalism.

Having someone else’s voice promote your show, and branding with your closing CTA, can be significantly more effective than you doing your own closing self-promotion.

The voice over for podcast intros and outros I’ve done have been varied and enjoyable, giving me a chance to align my voice with a variety of different brands. Not only do I get to work with dedicated podcast creators who have intriguing topics to share on a regular basis, but I also get a firsthand listen at some of the more than 550,000 podcasts out there. Make your podcast stand out from the crowd with a voice over podcast intro and outro.

Contact Debbie for more info or a custom audition today.

Resources:

https://www.thepodcasthost.com/presenting-your-podcast/introducing-ending-episode-podcasting-intros-outros/

https://www.podcastinsights.com/podcast-statistics/

http://www.edisonresearch.com/infinite-dial-2018/

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