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Debbie Grattan

The Dangers of Judging and Comparing Yourself to Other Voice Artists

December 17, 2014 by Debbie Grattan

Dangers of Judging and Comparing Yourself to Other Voice Over Talent
I found this article by James Clear to be very insightful and thought-provoking. It is relevant for voice artists and anyone who “creates” for a living, which includes a lot of people beyond our typical definition of what an artist is. He opens with a story about a very famous choreographer named Agnes de Mille…

“Agnes de Mille had just achieved the greatest success of her career, but right now the only thing she felt was confusion.

She was a dancer and a choreographer. Early in her career, de Mille had created the choreography for a ballet called, “Three Virgins and a Devil.” She thought it was good work, but nobody made much of it.

A few years later, de Mille choreographed a ballet named, “Rodeo.” Again, she thought her work was solid, but it resulted in little commercial fame.

Then, in 1943, de Mille choreographed “Oklahoma!,” a musical show from Rodgers and Hammerstein that enjoyed nearly instant success. In the coming years, “Oklahoma!” would run for an incredible 2,212 performances, both around the nation and abroad. In 1955, the film version won an Academy Award.

Continue Reading James’ article about the hidden dangers of comparing yourself to others.

The Dangers of Judging and Comparing Yourself to Other Voice Artists

 

I especially enjoyed this passage of his article:

“If what you write on your paper doesn’t meet someone else’s expectations … it is no concern of yours. The way someone else perceives what you do is a result of their own experiences (which you can’t control), their own tastes and preferences (which you can’t predict), and their own expectations (which you don’t set). If your choices don’t match their expectations that is their concern, not yours.

Your concern is to do the work, not to judge it. Your concern is to fall in love with the process, not to grade the outcome. Keep your eyes on your own paper.”

Avoiding Self-Judgment as Voice Artists

We can put this into some perspective as working voice artists, where we are in competition daily and constantly judged by our work. I think the key takeaway here is to stay strong in the belief of our inherent talent, no matter whether we win the next voiceover audition or make the monthly income goal every single month.

Of course, it is pretty important that SOMEBODY out there is liking our voice and hiring us for jobs.

Even though you don’t win every audition you send in, it is important that you feel you are winning your fair share and have recurring voiceover clients who contact you regularly for repeat business. If that is not happening, then you are getting clear feedback that indicates something needs to change.

It’s important to notice the feedback and take appropriate action. Life is all about “course-correction” based on feedback.

While it is good to have measures and goals, it’s also necessary to value one’s gifts and express and share those gifts with the world. Most of us (I hope) became actors and voice artists because we have a genuine love for the craft and doing the work. That’s the core that we must always revisit, when the bookings or income are not in perfect alignment with our expectations.

Do you find yourself being too judgmental of your voice or voice over skills, abilities and talents? How do you deal with that and turn it around?

I would love to hear about your experiences and ways of approaching this very common artistic dilemma. Please share comments below!

Filed Under: For Voice Over Talent

My Accidental Niche – Voice Overs for Children’s Toys

December 12, 2014 by Debbie Grattan

It never really gets old. As a voice over professional, when you hear your voice on a commercial spot, or a promo, or some animated project on TV or radio, it is always a bit of a treat.

It’s not quite like being a pop star and hearing your song played on the radio, but it’s still pretty cool.

These days, most of my commercial voice overs are for regional and local markets, so my clients are often in locations that are well outside of my viewing/listening range. Unless I ask for a final copy, I may never actually get to see or hear the finished spot.

Fortunately, there is one big exception.

A few years ago, I was lucky to “accidentally” fall into a niche in the TV market for children’s toys. The success of one particular toy was unprecedented, as far as “sold on TV” products go. It actually became the number one selling children’s toy for infomercials and direct response ads, selling over eight million units in just one month in 2010.

The Pillow Pets is likely my most widely known commercial. I suppose if I took a survey of holiday shoppers at any mall in America, nearly everyone I ask would probably say they’ve heard of the Pillow Pets, and many people would probably say they have bought at least one in the past few years.

Voice Overs for Children's Toys Infomercials and Direct Response AdsA couple of months ago, I was doing some birthday shopping for my son at the local ToysRUs Store. While we were standing near the checkout counter, I noticed an end cap with a variety of kids’ toys that had formerly only been sold on TV, but were now making their way into the retail market.

I looked closer and realized that every toy on the shelf was a product I had done a voiceover for! What a hoot! I had my daughter snap a photo with her cell phone just so that I could document the event. Toys include Flashlight Friends, My Spy Birdhouse, Dream Lites, and Pillow Pets.

Later that same day, we were in Walmart, and in one of the aisles near the checkout section, I spotted a cart full of kids’ toys being readied to go out into the store.

Again, I see an entirely different set of infomercial-type products from the ToysRUs group, which also share the commonality of my voice on all of their direct-response TV campaigns!

Let Your Voice Over Niche Find You

I never set out to be the voice of children’s toys. It just kind of happened. That is often how we discover our unique areas of specialty in voice over.

Sometimes the thing we think we’re best at isn’t what others think we’re best at. Sometimes it’s just plain luck and being in the right place at the right time.

It’s pretty amazing where that one children’s toy gig has led me. I’ll admit it’s a far cry from the Shakespeare and Greek Tragedies I acted in as a college drama major!

I am extremely grateful for the opportunities that have come my way with these products, especially to the select group of clients who have hired me over the years for all of the infomercial and direct response marketing projects. Without your trust, opportunities, and support, I would have never discovered this unique area of specialty. Thank you!!

Check out this playlist below, showing many of my other infomercial and direct response voice overs for children’s toys. Have you purchased any of these for your children or relatives?

What is Your Accidental Voice Over Niche?

If you make your living as a voiceover professional, do you find that you have one particular niche in which you are regarded as the pinnacle voice choice? Did you intentionally set out to do that, or did it just kinda happen?

Or if you hire VO talent, do you pay attention to how well-known a particular voice might be in any particular market niche, and does that have any bearing on which voice over talent you ultimately choose to hire when you create something that falls within the same niche?

Please share your thoughts and comments below!

Filed Under: For Voice Over Clients Tagged With: Featured Infomercials

Is Your Voice Over Talent Website Mobile-Friendly?

December 3, 2014 by Debbie Grattan

If you are a working voice over talent, you know it’s imperative that you have your own personal website to showcase your talent. Everybody knows that, right? But did you know that your site’s “mobile-friendliness” is going to become a more and more important factor when it comes to your search ranking and visitor interactions?

Is Your Voice Over Talent Website Mobile Friendly?With the state of technology today, just having a voice over talent website isn’t enough. It also needs to be easily viewed on mobile devices.

Failing to address this aspect of your web design is likely going to hurt your search results at some point in the very near future (“Does Not Having a Mobile Site Affect Your SEO?”) as well as cause issues for your visitors when they can’t access your demos or get the information they need to determine if they’d like to hire you.

What a bummer it would be to spend of the time, effort and expense to get visitors to your website, only to have them leave immediately simply because they can’t access your site on their smartphone or tablet.

If your site isn’t easy to read, or the features aren’t working as they were intended, or visitors can’t listen to your demos quickly… They are going to bounce, and move on to the next voice over talent website on the list. Opportunity (and potential income) is lost, just like that.

How Many Voice Over Talent Searches Are Now Initiated From Smartphones?

According to the January 2014 Pew Internet Research Project, 90% of Americans have a cell phone and almost 60% of American adults have a smartphone.

A solid 60% of adult cell phone users access the internet from their phones.

If you’d like to know how many of your visitors are accessing your voice over talent website via a smartphone, you can get a pretty good idea of that number in your Google Analytics account. I just looked at the past month’s data for my site, and 40% of new users were on mobile devices (30% smartphones, 10% tablets).

On a side note, if you haven’t yet set up Google Analytics for your website, do yourself a HUGE favor and get it done ASAP. There are plenty of articles online that can walk you through the process, or just use Google’s step-by-step checklist. You might need some help from your web designer to get the GA tracking code installed, but if your site is on WordPress, that step will be a breeze! My site is still in HTML so when I set this up originally I had to copy and paste the tracking code into every page manually (eventually I just put it in my footer section so that it would appear on every page). It took a little time but it was easy to do and totally worth the effort!

There’s An Easy Way to Test Your Voice Over Talent Website For Mobile

Just this morning I learned about this Mobile-Friendly Test created by Google. You can plug in your voice over talent website URL and get it analyzed quickly to find out if your site is indeed, mobile-friendly.

Give it a try right now and find out if your website is mobile-friendly. Please tell me what result you got in the comments section below. We can do a little informal survey.

If your website passes the test, then you can rest easy knowing that you are in good shape when it comes increased traffic from mobile users.

If your voice over talent website doesn’t pass the test, there are a few things you’ll want to consider:

You will probably need to redesign your site a bit to make it more mobile-friendly.

Currently, there are two common ways to go when it comes to upgrading for a more mobile-friendly design:

1. Create a separate mobile website that is designed specifically for mobile devices.

OR

2. Redesign with a “responsive design”, which will allow you to have just one site to manage and it will configure automatically to adapt to whatever device is being used to view it.

You can do a little research on this topic and get a good understanding of the pros and cons of both approaches (“The Pros and Cons of Responsive Web Design vs. Mobile Website“). I recommend you read several articles and talk to your web designer.

My Voice Over Site Needed an Upgrade This Year

I went through this process myself a few months ago. I had my designer create a mobile version of my site back in 2010 but it was not quite up to snuff for 2014. So, I had it redesigned again this year. You can check it out from your mobile device (just search for Debbie Grattan on your mobile browser) or from your desktop computer.

If you do take a spin through my site, please let me know what your experience was like and if you encountered any issues along the way. User experiences can vary a bit depending on what device is being used to view the site so it’s important to test it on several different platforms (iphone, android, windows phone, various tablets, etc.).

I opted to create a separate mobile site that looked like my desktop voice over talent website, but was streamlined and built more for speed. My regular site has a lot more text than the mobile version and by creating the separate mobile site, I had total control of how the site would look on a smartphone.

I’m actually planning another redesign in 2015 to move to a totally responsive design. That seems to be a better way to go for many business owners, including voice over talents, since it is generally easier to manage one site than two. More on that in the coming months.

Please share your comments below. Is your website passing the mobile-friendly test?

Filed Under: For Voice Over Talent Tagged With: voice over website

John DiMaggio’s Documentary About Voice Over Actors

November 25, 2014 by Debbie Grattan

As voice over actors, we talk, we write, we dialogue with other actors, and we commune. The voiceover community as a whole has warmth among its members. Even though we compete with each other (sometimes daily, and sometimes in the same casting studio), we are somehow part of the same team. We share in each other’s successes and defeats. We support one another and cheer each other on, as seen in this documentary about voice over.

This past Sunday, I got the chance to watch a documentary available this month on Netflix called “I Know That Voice” – conceived and directed by voice actor John DiMaggio who is best known as the voice of the robot Bender, in Futurama. This film offers a peek behind the scenes at what goes on in the life and work of a voice actor.

There are names and faces you may recognize and many faces and names that you won’t. But to see the real people behind the voices for the animated characters of Judy Jetson, Rocky the Squirrel, Goofy, Daphne in Scooby Doo, Batman, Bart Simpson, and more, is to feel like you’re privy to a secret club.

The insights and observations they share about how they work are absolutely fascinating. And they demonstrate a camaraderie in their membership that is quite endearing.

If you’re a voiceover professional, a filmmaker, a video producer, or just a fan of animation and actors, I highly recommend taking 90 minutes to enjoy this short film. You may gain some keen insight into the secrets of success for a handful of VO professionals. And you will definitely be entertained.

John DiMaggio's Documentary About Voice Over Actors

Filed Under: For Voice Over Talent

Healthcare Commercial Voiceover for Nevada Health Co-Op

November 19, 2014 by Debbie Grattan

I just found one of my most recently completed healthcare commercial voiceover spots on my client’s Facebook page. This spot is for the Nevada Health Co-op which helps people navigate various healthcare-related insurance decisions.

This is a great example of how to take some relatively bland information and make it very personable and engaging. A clever concept with the line, “you need a Vanessa (or other name)” demonstrates that throughout the process, the customer/patient is dealing with a real person, and they’re not going to be treated like just another number. It certainly takes the sting away from the perceived frustration of how to enroll in a health plan.

Medical & Healthcare Commercial Voiceover is a Favorite VO Niche

Healthcare is one of those topics that is always relevant, especially now with the government becoming so involved in our healthcare coverage choices.

I do a lot of narration and commercial work for healthcare providers, and I’m thankful that these kinds of companies will always be a part of our landscape.

You can view several videos in both categories of health & medical voiceover projects on my website.

Health and Medical Commercial Voice Over samples including commercials for hospitals, drug stores, exercise products, skincare products and plastic surgery.

Health and Medical Narration videos which include a lot of technical medical narration as well as more nurturing sounding narration for baby products and peace of mind.

Healthcare Commercial Voiceover for Nevada Health Co-Op

Filed Under: For Voice Over Clients

Veterans Day Commercial Spot for Supermarket Chain Pays Sincere Tribute

November 11, 2014 by Debbie Grattan

Veterans Day Commercial for Local Supermarket Chain Pays TributeFor many retailers in today’s competitive market, Veterans Day is another opportunity for an advertised sale, along with special discounts for anyone who has served in the military. As voice over professionals, we often record commercial spots to sell furniture or cars, or hardware supplies for one-day holidays like Memorial Day, President’s Day and Veterans Day.

So, it’s nice to get a chance to be a part of something that is a sincere tribute to the men and women who sacrifice in service of our country.

I was lucky enough to be asked to do a TV commercial spot vo for a local supermarket chain that honors our Veterans in a very simple and sincere way.  Thanks to Villing & Company and Martin’s Supermarkets for the creative vision behind this short spot. I have enjoyed seeing it run in our local market for the last few days, and it has been played annually since it was produced in 2010.

As I scroll through Facebook today, I see that many people have posted photos of their parents or grandparents or sons or daughters who have been in service to keep the people of our country safe.  It’s very gratifying to know that their service is not in vain and is never forgotten.

We all get a chance to pay some form of tribute to the members of our military today, whether just by way of a social media message, seeing and thanking a Veteran in person, witnessing a school program, or maybe even by taking some flowers and prayers to a cemetery.

I’ll be on the lookout for anyone in military uniform as I’m out of the house today, and I hope to get an opportunity to express my gratitude and appreciation for what they have done. Thank you to all Veterans who have served.  We salute you today and every day!

Veterans Day Commercial Spot Pays Special Tribute

Filed Under: For Voice Over Clients

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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