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Celebs Are Taking VO Roles Away from Voice Over Community… Really?!

November 6, 2014 by Debbie Grattan

Celebs taking VO roles away from Voice Over Community?!
A few months back, I saw an article posted in one of the voice over community chat groups in Google. The title of the article was: Celebrities are Silencing Career Pros in Animation Voice Work.

Provocative title, right?

I see and enjoy all of these animated films… Not only because I’m a professional voice over talent and it’s part of my industry, but because I’m the mother of two children, and they love watching these types of animated movies.

This year for Halloween, my kids dressed up as Astrid and Hiccup from the “How to Train Your Dragon” movies (see cute costume pic down below).

So, are celebrities really squeezing out other voice over actors in animated movies? There is certainly a fair amount of discussion and sour grapes about it in the voice over community. The article referenced above makes some very thoughtful and compelling arguments.

However, my personal opinion is, these types of voice over jobs have gone (and will continue to go) to celebrities and famous actors, and there is really nothing the voice over community can do to change that.

Voice Over Acting is Viable and Appealing to Celebs

What’s wrong with an “A” list actor wanting to do animation, in film or TV? Acting is acting! And in the voice over case, it can certainly be a lot less taxing than being on set for months at a time, in period costumes, working long hours in some foreign land, away from family.

I don’t begrudge a celebrity from finding work wherever they can, and in whatever genre is available. They’ve earned it. If they want to work on Broadway, public television, Sesame Street, for Disney, Pixar or Dreamworks animation, then that’s certainly their prerogative.

I think the idea in the voice over community that these celebrities are “taking away” jobs from non-celebs is misleading. These jobs wouldn’t go to unknown acting or voice talent anyway.

There Are Reasons Why Celebrities Are Well-Known

Part of the reason an actor gets to be an “A” lister in Hollywood is due to their talent. They are at the top of their craft. If you pit any of the stars or celebs mentioned in this article up against even a journeyman career VO actor, who has no name recognition in the general public, and perhaps limited or no experience playing roles on stage or screen, who do you really think is going to come out on top when it’s time to hit the box office?

Any “celebrated” actor out there has paid their dues. They’ve come up the ranks from being a no-name to a recognized, respected, perhaps even award-winning actor. That takes time, perseverance, dedication, talent, and a good dose of luck.

Being in a place in one’s career to have the opportunity of playing a character in a big animated feature, is a perk of reaching the top of one’s profession.

Sure, I can cite examples of situations where someone instrumental in the formative stages of a project was not the final choice for the end product, but that’s show biz for you. It happens all the time. It’s not about being fair.

It’s about choices; and making ones that will have fiscal rewards for the producers and entertainment value for the audience. That’s the producer/director’s job; to employ the best possible actor for each role. Best includes “best return on investment” and celebrities often bring that in spades.

There Will Always Be a Few Exceptions

There is always room for new talent. Getting that big break and then staying on top, is what most actors work a lifetime towards.

There are a few success stories as well.  Some of the voices in current blockbuster musical animation come from the Broadway ranks, and have no real name recognition at all in the ticket-buying public. The mega-hit from last year, “Frozen” is a prime example, with Broadway diva Idina Menzel (aka Adele Dazeem) playing the lead, despite the fact that few people outside of the Broadway community knew of her before that role.

Artists can be gifted in many different ways, and can grow and develop outside of their beginning niche. We see crossover all the time with actors cutting an album or singing or playing an instrument in a film. We see current pop stars making their feature film debuts…

Continue Reading this Article here…

 

Are Celebs Stealing Roles From Voice Over Community?

Filed Under: For Voice Over Talent

Why Halloween is Special To Me

October 30, 2014 by Debbie Grattan

(Originally published in October, 2014)

I’m the type of person who really enjoys the art of creation in many different forms.

Morticia Addams played by Debbie GrattanI think that’s one of the reasons I gravitated to acting and voice over as a career. It allows me to play and be creative on a daily basis.

But in addition to my creative profession, I like playing art director and designer in my household. I get a kick out of decorating for the seasons and holidays of the year. I love to set a beautiful and festive dining room table – something inherited from my Mom – who also taught me that food presentation on the plate can make all the difference. Variations of color, and correct combination is key!

I also love taking and sharing family photos, (thank Heaven for Facebook!) though I do get a bit of grief at times for requesting family members to wear certain coordinating clothes for a family photo shoot. God forbid I ask my 10-year-old son to wear pants that actually have a zipper fly! He lives in sweat pants 24/7 these days.

I enjoy getting to look back on the photo books I’ve compiled over the years, that chronicle some of the fun things we’ve done together as a family.

Ultimately, I see the personal reward as creating lasting memories for our family, and especially for my children. My wish for them would be that when they look back, they realize how Mom was really going out of her way to try to make things special and memorable. My mom did that for me and I’m trying to pass it on to the next generation.

The Family That Plays Together…

Something that we’ve dabbled in for a few years now is dressing up in a family theme for Halloween. We had a super fun time last weekend, as the Addams Family, handing out candy at a local “trunk or treat” event. We’ll be hitting the town again on Saturday night (in full costume), going out for dinner to celebrate my husband’s upcoming birthday. It should be an entertaining evening. Adorning my family in proper costume, footwear, makeup and props makes me feel like I’m an art director on a film set!

In honor of Halloween Week, here are a few of our family creations over the years, from 2008 through 2019. If you wish, please vote for your favorite in the comments and/or suggest what we should be for next year.

Morticia & Wednesday
Debbie and daughter Natalie as Morticia and Wednesday Addams – Natalie had a total blast being in character and interacting with people.
Gomez & Morticia practicing the tango (my husband Paul as Gomez)
Gomez & Morticia practicing the tango (my husband Paul as Gomez)
Star Wars Characters - Halloween 2008
May the Force be with you! – Padme (from end of Episode 2), Lord Vader, Young Skywalker in training (with Yoda on his back), Shaak Ti and Boba Fett (2008)
Scooby Doo - Halloween 2009
Scooby Doo and friends, Daphne, Velma and Fred (2009)
Harry Potter - Halloween 2010
Harry Potter Characters – Prof. McGonagall, Snape, Hermione and young Harry (2010)
Despicable Me2 - Halloween 2013
The Gru Crew from “Despicable Me 2,” including our nanny, Katie as Lucy Wilde, Nick as Vector (villain from DM1) and assorted Minions (2013)
The Addams Family for Halloween 2014
The whole Addams Famliy Clan including Nick as Pugsley and grandparents as Uncle Fester & Grandmama (2014)
The Incredibles - Halloween 2015
The Incredibles – Elastigirl, Violet and Mr. Incredible (2015)
Zootopia Characters
Zootopia Characters – Bellwether, Nick Wild, Lt. Judy Hopps and Mayor Lionheart (2016)
Sonny & Cher
Sonny & Cher (2017)
Nightmare Before Christmas Characters
Nightmare Before Christmas Characters – The Mayor, Sally, Jack and Oogie Boogie (2018)
Toy Story Characters 2019
Toy Story Characters – Mr. Potatohead, Ms. Buzz Lightyear, Bo Peep, Woody and Jesse (2019)

Do you like to dress up, even though you’re not a kid anymore? What are some of your favorite Halloween memories? Please share pics too on my Facebook page.

Filed Under: For Voice Over Talent, Fun Stuff

Are Celebrities Really Taking Voice Over Jobs?

October 20, 2014 by Debbie Grattan

This is Part Two of “Celebs Are Taking Voice Over Jobs Away from the Voice Over Community… Really?!”

Artists can be gifted in many different ways and can grow and develop outside of their beginning niche. We see crossover all the time with actors cutting an album or singing or playing an instrument in a film. We see current pop stars making their feature film debuts – for example, Adam Levine of Maroon 5 and The Voice making his debut in Begin Again (which I’ve not seen, so I have no comment on his acting prowess).

Are Celebs Really Taking Voice Over Jobs?And then you have someone like Josh Groban hosting a TV reality music show. Are there actors who focus on and pursue TV hosting gigs that are up in arms about that? Do they feel he is stealing their hosting gig? He’s a singer… What does he think he’s doing hosting a reality show?!

Pro athletes who have retired from playing are often hired as commentators. Does that make other sports announcers angry? If they have the background and name recognition for providing draw an audience, then why shouldn’t they get the gig? If they can’t cut it, it will be apparent very quickly, and the network will let them go.

Michael Strahan has taken a pro football career to new heights in broadcasting as co-host of Live with Kelly and Michael every morning. And we’ve certainly seen a round-robin of commentators on The View, who are not broadcasters by trade, but actors, comediennes, and personalities that drive a conversation show, just giving their opinions.

Maybe Every Voice Over Job is Fair Game For Anyone

Sons and daughters of famous folks (actors, singers, politicians) will occasionally find a springboard with their name and notoriety to help get them in the game, but often they are held to a higher standard and, again, have to prove themselves to maintain their spots. Jenna Bush Hager is a good example. She’s now a regular commentator on the Today show after a ramp-up that wasn’t always stellar. I’m sure other broadcasters would love to have had that spot, but it went to someone who audiences can recognize by her name and connections. Sometimes it’s all about connections and how we use them.

It irks me that some people think there should be some boundary around what any particular person can do. Why do we have to put everyone in a box and hold them there? There are auto mechanics who are also musicians, lawyers who are also voice over professionals, and doctors who are also ballroom dancers. And if they are better than someone else, who calls it their profession, why shouldn’t they get the gig when opportunities arise?

Same for celebrity actors getting voice over jobs in feature animation projects over unknown voice over actors. The article’s title that prompted this discussion suggests “celebrities are silencing career pros.” Silencing? As if a journeyman VO actor somehow expects to be offered the lead in a feature film instead of (the late) Robin Williams, Steve Carell, or Cate Blanchett?

I think it is possible… but not very likely. Leads in any motion picture are not up for grabs for the entire acting community. Casting directors are not throwing out an open call for these roles. And those actors cast for their talent and name value, in my opinion, are not stealing work from other qualified candidates. They are actors who have reached a level of success where they have more clout and, in turn, more choices. They are rewarded by being on the inside track.

In my book, no rule says what is appropriate or acceptable for anyone to do, regardless of their background, training, or position. There is room for everyone. The attitude that somehow voice over jobs are being “stolen” from VO actors (by other, presumably better actors) is something one can dwell on or complain about, but for me personally, it just doesn’t even enter my mind as something useful to think about.

I prefer to focus on gratitude for my work, the voice over clients who continue to hire me, and new work that continues to cross my path. It’s all about perspective. We all have the right to choose how we see it. I’m not blind. But I choose to focus on the good… and then more good follows.

Filed Under: For Voice Over Talent

When Your Voice-Over Website Keyword Search Rankings Go Missing

September 30, 2014 by Debbie Grattan

When SEO rankings go missing
I’ve been observing some interesting shifting in my Google, Bing and Yahoo rankings over the past few months. Most notably, I experienced a big drop in Google for one of my core voice-over website keyword phrases, while seeing some equally big gains in Bing and Yahoo across many different keyword groups. I have been working on getting that core phrase back to page one for several weeks now and I do hope and expect we’ll be able to do that soon.

when voice-over website search rankings go missingIn the process of reviewing my search engine rankings, I noticed how highly some of my other platforms are appearing, even when my personal website can seem rather incognito at times.

My Linkedin profile is pretty heavily optimized and I’m really glad to see such a positive result from the necessary time and energy I took to do that. I see my name coming up frequently due to my Linkedin profile, and often it appears on page one. Of course, Youtube videos are a huge help and I’ve optimized over 200 of those during the past few years, so they’re just politely hanging out there in cyberspace, popping up repeatedly in various searches. Then there’s my Facebook profile, which also can pull some decent rankings for certain keywords.

Optimizing Beyond Your Voice-Over Website Can Be a Huge Help

This situation shows me the importance of being optimized across several platforms, besides just my own voice-over website. If I was relying on just my website alone, I’d be feeling a lot more pain right now, while I’m waiting for things to get back on track.

The latest addition to the mix is a reworking of my Thumbtack profile. This most recent round of search rank checking was the first time I saw Thumbtack profiles appearing highly ranked in searches, so I took notice and did some dusting off of my Thumbtack voice-over profile, which I quite frankly had kind of forgotten about. I linked up several video samples and did some Q&A postings (I really like that feature). I’m not sure if I’ll get any work opportunities from this platform, but I’d be happy just to see my profile popping up in relevant searches. Just one more way to get my name in front of people and hopefully encourage them to check out my voice over website.

So, the take-away lesson is, spread your search engine optimization out on many platforms, so you always have some visibility on the web regardless of what your personal website is doing!

Debbie Grattan as been working as a professional voice over talent since the late 90′s. She has collaborated on thousands of projects and teamed up with hundreds of production companies, marketing and advertising firms, commercial voice over recording studios and corporate/business clients around the United States and throughout the world. Listen to her Voice Over Talent Demos and request a Voice Over Services Quote for your upcoming project on her voice-over website.

Filed Under: For Voice Over Talent Tagged With: voice over website

VO4Hire Series – Full-Time Voice Talent Can Be a Valuable Resource to VO Clients

September 18, 2014 by Debbie Grattan

This post is the fourth and final installment in this series written for people and businesses who have the need to hire voice talent. In this series, I have discussed the contrast between what services and qualities a full-time voice talent can offer versus a part-time VO talent. I suggest you read these articles in order, starting with Part 1: “Benefits of Hiring a Full-Time Voice Talent,” Part 2: “Why Hire a Full-Time Voice Talent For Your Next Project?” and Part 3:”How a Female Voice Talent Becomes a Key Part of Client Teams”

Full-Time Voice Talent Experience = A Valuable Resource for Clients

The phrase “been there, done that” is so cliché. But I can’t think of a better way to sum up the extensive array of interesting and valuable experiences I’ve had during my 20+ years working as a full-time voice talent. It’s rare that I encounter a situation or challenge that I haven’t been through before. Whatever the problem, at this point in my career, I can figure out how to solve it so that my client gets what they need to complete their project.

Experienced Full-Time Voice Talent Provide Valuable Resource for ClientsSuch valuable experience turns a VO professional into a very valuable resource. Experienced full-time voice talent can quickly and accurately answer any questions clients may have. And if we don’t have an immediate answer, we have connections at our fingertips that let us quickly research to find the best answer.

The same holds true for referrals. Those who have worked long and hard in their field typically have many important relationships established. Clients often come to me and ask, “Hey, do you know anybody who does XYZ?” Most of the time I can say yes, referring them to the best production service, editor, translator, etc.

They may ask for child voice-over talent, a male voice, or someone experienced in a foreign language, and I can easily draw a reference. I love knowing that my clients trust me to recommend someone. And knowing that the connections I have established over the years allow me to send them to someone who will get the job done right. Of course, I make a point to only refer other professionals who I know will deliver the goods and make my client happy.

The Niche and the Voice of the Brand

A seasoned full-time voice talent is also likely to have developed expertise in a specific niche. I’ve found an unexpected home in areas of specialty that include infomercials, direct response, corporate narration, phone messages, and similar projects.

Being acutely aware of what’s needed for each type of project has helped me develop a unique voice for each client. I understand what’s necessary and can tailor my voice accordingly to their target audience, which increases the probability of reaching the client’s goal.

A prime example is the VO work I’ve done for Pillow Pets, the No. 1 children’s direct response product. I’ve been with this project from the very beginning when it first launched, and it’s led me into a world of other children’s products sold on TV. Other infomercial work has involved kitchen gadgets, exercise devices, and health and beauty items.

I’ve enjoyed recording for a very loyal contingent of phone marketing clients who rely on my voice branding for retail stores and financial institutions. My niche in this genre has become a particularly friendly, non-threatening, real, and believable voice that can elicit a positive response from a shopper or caller.

Those voices are not all identical. Experience has taught me there are many ways to get the desired response. Different vocal styles work for different audiences, and seasoned pros come to know what works. The voice may work so well that it actually becomes part of a company’s branding identity.

Consumers come to connect my voice with that company, making it imperative for clients to seek a full-time voice talent they know will be there for the long-term, indefinite future. I have some clients for whom I’ve been the “branding voice” for over ten years. Savvy business owners and managers know that their customers will often judge their company by the voice they hear in their marketing messages. Choosing a consistent, professional VO talent not only lends an air of professional quality and raises your company’s value, it also allows you to build your structure and campaign around that consistency of a recognizable voice.

Value is always the bottom line. The skills and business sense that a full-time voice talent develops over many years of working are all very beneficial in saving clients time and money. That is my most sacred goal; to deliver the best possible performance and customer service to my client — and stay within the budget. That kind of mindset typically comes from a VO talent who’s been in the game for many years and continues to thrive full-time.

If you haven’t read Part 1 of this four-part series, check it out too at Benefits of Hiring a Full-Time Voice Talent.

Debbie Grattan has been working as a full-time voice talent since the late 90′s. She has collaborated on thousands of projects and teamed up with hundreds of production companies, marketing and advertising firms, commercial voice-over recording studios, and corporate/business clients around the United States and throughout the world. Listen to her Voice Talent Demos and request a Custom VO Audition for your upcoming project on her website.

Filed Under: For Voice Over Clients

Why Sunlight and a Brisk Walk Makes Me a Better Professional Voiceover Actress

August 10, 2014 by Debbie Grattan

I took a walk this morning with my husband (who also happens to be my VO business partner), and as is usual for these sunny walks around the neighborhood, it provides us with not only a bit of exercise and a healthy dose of vitamin D, (sadly lacking sometimes during our winter months here in Michigan) but also a chance to carry on a little business discussion, outside of the typical office environment.

How Sunlight and a Brisk Walk Makes Me a Better Professional Voiceover ActressI find that walking and progressing forward with my body tends to jog my mind and move thoughts and ideas through my brain in a very free way. It’s amazing sometimes what serendipitous ideas come up for us on these walks. Especially as a professional voiceover actress, I do tend to spend the majority of my time indoors, and most of that within a booth with no windows whatsoever.

I sometimes get to the end of my day and realize that I have not ventured outdoors all day long! While this can be great for holding laser focus on projects, it can also stifle physical and creative energy flow. That energy and life experience is so very necessary to continue to breathe life into the copy that clients send me, as well as continuing to inspire me on a marketing level…to say nothing about just maintaining my sanity and quality mental and physical health.

Check out this interesting article on the topic: “Take a Brisk Walk — It’s Good for the Brain” As our bodies age, it’s almost counter-intuitive to realize that simply taking regular brisk walks can have such a profound positive effect on so many levels of the mind, body, and spirit.

As a Professional Voiceover Actress, I Make Getting Outside a Top Priority

I ran across this quote recently from one of my favorite sources for inspirational and outside-the-box thinking, which seemed to be a great fit with this subject:

“Get out into the sunlight where everything has a vibration that is so dominant, so pure, so clean, that those who annoy you, disagree with you or make you feel uncomfortable don’t come into your experience. And the world that revolves around you just feels like that great feeling vibration.” – Abraham-Hicks

The “vibration” of nature, especially on a warm sunny day, can have a powerful effect on our state of being, mood, attitude, and ways of thinking. Being out in nature helps to “reset our vibe” to a more healthy state.  A change of scenery and the moving of one’s body can often un-stick some stale thinking, solve a nagging challenge, and just plain make you feel better.

I was recently dealing with a little technological glitch with my new computer, and I noticed how much more resourceful I felt talking about it while walking versus talking about the problem while sitting in my office. It was a striking difference!

Because my physical health (and wealth) as a professional voiceover actress depends on my overall wellness, it seems a pretty good practice to spend 20 – 30 minutes a day just exercising my body and mind outside in this terrific summer weather. I know, as a transplant from So Cal to the Midwest, that not all days or seasons allow this easily, and it’s not as inviting to be walking on icy streets and in freezing temperatures.

But now, in the middle of summer, I am inspired by just breathing in the fresh air, hearing the happy birds, and witnessing the green and multi-color landscape. I don’t even mind the drone of the occasional lawnmower!

Balance in all things, outside and inside, seems to be my mantra for this season. I do hope as a fellow voiceover professional. You can make the time for some outside enjoyment as well, amidst all that necessary indoor time.

Please share your comments on your practice for balancing your daily routine. How do you maintain a healthy mind, body, and spirit working as a professional voiceover actress or actor?

Debbie Grattan has worked as a professional voiceover actress since the late 90′s. She has collaborated on thousands of projects and teamed up with scores of production companies, marketing, and advertising firms, commercial voice-over recording studios, and corporate/business clients around the United States and throughout the world. Listen to her professional voiceover actress demos and request a Custom Voiceover Audition for your upcoming project on her website.

Filed Under: For Voice Over Talent

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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