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What You Need to Think about Before Even Entertaining the Idea of a Voice Over Career – Part 1

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Lately, I’ve received much more communication than usual from people interested in knowing what it takes to get started in a voice over career. The disruption in stage, TV and film production due to the COVID-19 pandemic has financially impacted a lot of working actors (and plenty of others), and many are looking for alternate or additional forms of income.

For most, there is an assumption that it’s a pretty easy way to make money from home using something most all of us possess: a human voice.

Working actors may be even more encouraged by the knowledge that they can capitalize on a skillset they’ve already mastered; namely, their trained ability to handle written copy in a way that brings it to life.

While the skills of a working actor are definitely a plus when entering the VO world, they are often not the most important factor. Nor are they necessarily the key reason one sustains continuing voiceover work.

Building a Voice Over Career

Establishing and maintaining a voiceover career is different than just getting a few opportunities here and there that might help with paying some bills.

Those who think of booking VO work (or acting work in general) as a fast, easy way to make money are living a bit of a fantasy. Most working actors already understand the dedication and connections needed to function successfully in the professional performance world.

They know the many unseen steps necessary to reach a point of not only making money, but making enough money to replace all other income streams, is rare. And it’s a never-ending gig economy, where there is no steady paycheck. For the most part, actors generally embark on a daily hunt for one-off jobs… a hunt that continues day after day… forever.

Certainly, there are new people entering the VO profession every day with varying levels of success. Most realize that immediate success is unlikely, but there is always that lucky break. It is possible to create a fulfilling career if you invest the necessary time and effort to do it right.

What does doing it right mean?

It means ensuring a voice over career is something you really want – for the right reasons – and then taking the necessary steps to attain it. To gauge if it’s something you truly desire, you need to go deeper than aiming for a fast and easy paycheck. Going deeper involves thinking about the reasons you’re choosing to take the voice over path in the first place.

3 Questions to Ask Yourself

Here are three questions to ask yourself to help determine if voice over could be a fulfilling career choice for you.

Why Are You Choosing Voice Over?

If you’re looking for short-term fast and easy money, we already ruled that one out. Once you’ve established yourself in your career, with the building blocks necessary to sustain it, VO may turn out to be a great gig for you.

The fallacy that you’ll be having tons of fun every minute of the day, or the incredible ease of simply reading into a microphone for a living, will also be revealed. You’re going to be expected to do much more, and you’re going to face fierce competition from those who’ve already figured it out. You want to be sure you’re onboard for the full ride, and won’t be discouraged after investing time, money and best intentions, only to come up with a big goose egg.

Better Answer

A good reason to choose a voice over career would be to use your strengths in a way you find rewarding. You enjoy acting. You have a highly versatile, strong and pleasant voice. And you’re excellent at juggling tasks, challenging yourself, and adapting to the various hats you’ll need to wear and ongoing changes you may need to make as a VO-preneur.

Using your strengths, and excelling with them, provides a sense of achievement. And a sense of achievement is high on the list of factors that contribute to life satisfaction. When you’re good at the job you choose, you’re also more apt to find it fulfilling – as well as monetarily rewarding. As with any job, the highly skilled are able to negotiate higher pay.

If you’re just starting out and feel you’ve yet to develop your full range of talent, that doesn’t have to be a deal breaker. As long as you’re willing to work smart and learn as you grow, you may have the right components in place to expect some positive results.

There is no shortcut to the time and experience necessary for success in any venture. Voice over is no different. If you’re able to stay the course and work against the odds, you’ll have a great asset working in your favor.

Another reason to move forward would be if you truly feel voice over is your calling. This happens when you’re less interested in career advancement or making tons of money and more interested in the sense of fulfillment you get from the work itself.

I know actors who enjoy the storytelling aspect of audio book narration and have found a good niche for their acting talents there. They stick with it out of enjoyment, even though it doesn’t come with the higher price tag commercial work does.

What Are You Looking to Achieve?

When someone I meet finds out in conversation that I’m a voice over actor, the first question they usually ask is “Where have I heard you?” They often think they may know me from the latest Pixar film or some character in an animated TV series.

Even though I can point them to some things on TV or elsewhere where they might have heard me, they’re usually disappointed to realize that I’m not a famous household voice. Those seeking fame or notoriety may end up sorely disappointed in the largely unglamorous world of voiceover.

Yes, there are actors who book that high-profile work (mostly A-list celebrities. You can check out my blog on that here.) But for most VO professionals, the bread and butter of the work is of the unglamorous type, consisting of projects that most of the general public will never hear.

Better Answer 

Using your talents to be of service is a fabulous achievement. It’s also one that’s close to my own heart. Being of service doesn’t have to mean being openly charitable (though I will sometimes work pro bono for certain philanthropic or student projects without a proper budget), but being involved with teams and in projects that have a broader reach than just recording text.

For example, some of my voice over projects involve teaching English to children in other countries and recording captioning for the blind. Many provide basic assistance to small businesses by promoting their product or service, or instructing their work force with necessary information. This mindset makes it all much less of a job, and more of a mission to help people.

I’m not only serving my clients with the recorded end product, but I’m also here to collaborate. This can include translating, correcting or editing the script, massaging the message to best speak to the target audience, or promptly answering a client email or phone call to provide immediate support.

Voice over to me is about serving others. The fact that my needs and desires may be met along the way is an extra bonus, but it’s more like an inherent reward that comes as an aside. I think of my role as not the center or “star” of the project, but more of an integral part of a team effort. This effort helps to keep our economy, our livelihoods and, in the broader sense, the happiness of the world spinning.

How Are You Going to Achieve This?

Getting started as a voice over artist ultimately requires you to find clients who need your audio recording services. If you’ve already got an agent for acting, they may be one resource for VO auditions, but agency auditions are often highly competitive and very hard to book.

Casting directors in larger cities like Los Angeles may be another avenue for established actors, but with the same competitive edge.

You will find a ton of audition calls listed online on various websites. Randomly answering those calls and hoping for the best is not the most strategic game plan either. In fact, it’s not a game plan at all.

For starters, many of the websites require a paid membership just to respond to the listed audition calls (aka pay to play). You’re also likely to get burnt out from submitting audition after audition, and then frustrated when no one books your voice.

Better Answer

Like any other undertaking, building a voice over career starts with a plan. Your first step is to get a firm foundation in place. This includes things like:

  • Setting up a home studio
  • Considering voice over training to improve your skills
  • Creating a quality website, brand and marketing plan
  • Recording demos and samples
  • Getting yourself into the right mindset  to increase your overall chances of success

Once your foundation is in place, it’s time to think about different strategies you can use to break into and maintain a presence in the field. Strategies I’ve used over the years include:

  • Researching the market and targeting my most likely prospects
  • Maintaining a compelling, SEO-optimized website
  • Using a variety of marketing tactics, such as social media, email newsletters, direct mailing, blogging, and others
  • Industry networking
  • Auditioning through multiple sources
  • Continuous improvement through ongoing training and learning
  • Upgrading skills and equipment as needed or desired

As with any type of career, there are a lot of different strategies you can use to achieve and maintain success in the voice over industry. What works for one person may not necessarily be the same for another. It takes trial and error to determine which strategies work best for you.

And there’s never any guarantee of success. But having a well-thought-out and executed plan gives you a better chance of success than having no plan at all.

Bottom Line

These three questions can be incredibly helpful on several levels. Not only do they help you dig deeper to determine if you’re choosing voice over for the right reasons, but they also let you examine your goals as well as the amount of effort it may take to achieve them.

If you’re satisfied with your answers, and truly feel a voice over career is something you are driven to pursue, you’re off to a good start. But there’s still more to do. Read about the next steps in Part Two of this series coming soon. Stay tuned!

10 Things Every Home Studio MUST Have to Create High-Quality Voice Over Audio

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Even with the best voice, the best script and the best editing and direction, your voice over project is not likely to make the cut without one other key ingredient: a well-equipped home studio that can produce quality voice over audio. The overall quality of your recordings is only going to be as good as the methods and equipment you use to capture and control the sound.

With more than 25 years in the voice over industry, I’ve landed on the essential components that I need in order to create the high-quality voice over audio my clients expect. Here are the top 10 things every home studio must have to do the same.

1. High-Quality Microphone

The higher the quality of your microphone, the better the quality of your recordings.

If you’re serious about a professional voice over career, the microphone is one place you don’t want to skimp. At all. Sure, there are dozens of microphones available in the lower price range – but investing in a really good mic is one investment you will never regret.

The microphone is the main tool you use to capture your voice. The better it sounds, the better you’ll sound.

My years of experience have made me a big fan of Neumann microphones. My current model is the Neumann TLM 102 Microphone. This particular mic is rather small and compact, yet its sound quality and versatility are amazing.

When I upgraded to this mic several years ago, I sound-tested four other very high quality microphones along with this one in my studio. I believe the TLM 102 was actually the lowest priced of all of the mics tested, yet when comparing the sound of my voice on all five mics, it was clear that this was the right mic for me. Someone with a different tone or register might have chosen a different option. So, the best mic for you may not be the most expensive mic that you can find. You should find the best quality mic that is a good fit for your voice but at the most reasonable price point.

My favorite features of the mic include:

  • Compact size: Doesn’t get in the way of viewing my scripts or screens
  • TLM technology: TLM stands for “transformerless.” That means the typical output transformer you find in microphones is replaced by an electronic circuit, which results in low noise and high clarity.
  • Built-in boost: There’s a vocal quality known as “sweetness,” which makes vocals really stand out. This mic has the capacity to enhance that quality, adding smoothness and dimension to vocal recordings.

2. Microphone Accessories 

Microphone accessories, like a microphone stand, shock mount and pop filter, can help enhance the sound quality even further.

The exceptional sound of a quality microphone can easily be ruined with excessive noise from other sources. These can include handling, mechanical interference and popping sounds made from fast-moving air when you’re speaking or singing. Three accessories can help decrease the chances of all of the above.

  • Microphone stand: This keeps the mic steady and stable while freeing up your hands for other things.  I actually have my stand mounted to the wall on a versatile boom arm. It is important that the mic stand be free standing and NOT attached to your desk to avoid extraneous noise and vibration. Even a floor stand can pick up vibration.
  • Shock mount: This piece of equipment supports your mic. It’s designed to reduce noise caused by mechanical vibrations and handling.
  • Pop screen: Noise protection that reduces or altogether eliminates popping sounds in vocal recordings. I definitely prefer the metal screen vs. the fabric screen.

Another perk of high-quality microphones is often finding some of these features already included. For instance, the Rode microphone I use as a backup/travel mic has a built-in pop screen. My TLM102 came with two types of shock mounts and I tend to prefer the elastic suspension style.

3. Audio Software, Quality Computer 

Also known as a digital audio workstation (DAW), audio software is what you use to record and edit.

Recording and editing software is a must, as is a quality computer that’s compatible with the DAW you choose. Slow or outdated computers can really kill your efficiency and productivity.

My DAW of choice is Adobe Audition Audio Software. It has tons of useful features that let me easily edit, clean up and enhance my recordings. It also has capabilities for restoring damaged recordings, adding music to fit an exact duration of time, and expertly exporting recordings. 

I originally used Sony Sound Forge which worked great for many years… Until Sony sold it to another company who completely failed on many levels. I was forced to change software programs a few years back, and it was kind of a painful transition. But, the way I do things now is much more speedy and efficient for editing.

4. Mic Preamp, Processor

A mic preamp amplifies the microphone signal, while a processor provides additional power to the preamp. They’re often combined in a single unit.

For best results with your recordings, both a mic preamp and processor are essential for your home studio. Most microphones have very low outputs, and a preamp ensures the output is boosted to a usable level. While most audio interfaces and mixers have built-in preamps, they may not be powerful enough to achieve the most professional results.

You can find the mic preamp and processor combined into a single unit, which is the case with my Harman DBX 286s Mic Preamp/Processor. This piece of equipment is a full channel strip processor with a quality preamplifier and four different processors. Each processor brings a different benefit to the sound quality. The four processors can be used independently or in any combination with the others.

Be aware that sometimes producers and engineers prefer that you NOT use any processor on your recording. I now use just a touch of processing on most recordings, but for many years I recorded very raw audio and let the producer tweak it to whatever degree they needed. You have to be careful with processors and not overdo it.

5. Mixer 

Mixers are used in home recording studios to combine and process audio signals, and then route them where they need to go.

In addition to letting you combine and route audio signals in a convenient way, the best mixers even let you change the dynamics of the sound. While it’s true many DAWs and other software programs have audio mixing capabilities, some voice over artists prefer the real knobs, buttons and faders you find on the hardware mixers.

I am one of those artists. I use the Mackie Onyx 820i Pro Mixer. This compact mixer allows me to quickly and intuitively adjust audio levels and other attributes to produce the exact sound I’m going for. It’s also one of my favorite pieces of home studio equipment. They don’t make them anymore, but a couple years back I bought a second Mackie Onyx, just to have as a backup.

6. ISDN Voice Over Equipment

Officially known as Integrated Services Digital Network, ISDN enables recording studios to connect with voice over talent working remotely in their home studios.

In the old days, you used to have to show up in person to record with a client in a professional recording studio. Today, all you need is a connecting platform to connect your DAW/computer to the recording studio. ISDN was the original in this regard. ISDN has been around since the mid-1980s, and although there are now several competing platforms (Source Connect, ipDTL and even Skype) it remains to go-to standard for remote recording sessions for most recording studios and many voice over actors across the world.

CAVEAT: Be aware that ISDN is a soon-to-be-extinct dinosaur (although how soon nobody knows) so if you are a new voice talent, you probably won’t want to invest in ISDN and instead use something like Source Connect. That being said, I still prefer ISDN sessions over all other options.

The quality of the audio is so good on ISDN, you feel like you’re standing in your client’s recording booth, wherever that may be. It’s also good enough to capture the recording on the client’s end, which means you don’t have to record, edit and upload the files yourself. All is recorded in real time as if you were actually in their studio.

I’ve been using ISDN for twenty years, and my ISDN voice over equipment of choice is Musicam Suprima LC and Telos Zephyr.

There are other good less expensive alternatives to ISDN, my preference being Source Connect. Most VO talent and production companies are moving away more and more from ISDN, mostly because of telephone company costs involved and the fact that phone companies are phasing out this service over time.

7. Studio Headphones

Studio headphones are a lot different than your standard headphones. Those differences are what make them essential for home recording studios.

Even the highest-quality pair of standard headphones isn’t going to be useful for recording. They simply aren’t designed for the job. Studio headphones are. Being designed for the job means:

  • Providing accurate sound. Studio headphones give you the authentic sound of your audio, whereas standard headphones tend to automatically modify the audio in some way to make it sound more appealing. While you may want your music to sound better when you listen to it, you don’t want your voice to be enhanced in any way. You want to know exactly how it sounds as you’re recording it.
  • Having a wider frequency range. Standard headphones typically can’t detect background noises or other distortions that occur at extremely high or low frequencies. Studio headphones can. This allows you to remove the distortions as needed.
  • Being higher quality. Studio headphones tend to have superior construction. This makes them more comfortable, durable and longer-lasting.

8. Studio Monitors

You need at least one computer monitor to use your audio software, and adding a second one comes with many additional benefits.

I lived with a single computer monitor for years, as that’s technically all you need to access your DAW. The monitor can display your audio software controls, allowing you to use your keyboard and mouse to control your recording sessions in real time.

When we installed a new voice over recording system, I had a second studio monitor installed. Wow. It makes a huge difference in my productivity. The second monitor gives me access to everything else during a recording session. This includes emails, computer files, scratch videos the client sent via Hightail or DropBox, videos or online information, and even Skype.

My full setup has two monitors in both my office and my recording studio (four total). It took some design and detailed understanding of how to get this all setup. Fortunately, I have a husband who has knowledge in these areas and was able to consult with the right people to figure out what we needed.

9. Sound Card or Audio Interface

A critical part of your sound chain setup, sound cards and audio interfaces allow you to get the sound into and out of your computer.

Many professional voice over actors still like to use a sound card, as it can greatly affect the recording quality of your microphone. I use the Echo MiaMIDI computer sound card, which was easy to set up, easy to use, and helps with my audio editing when I’m using Adobe Audition.

However, going with the common theme here of things no longer being available, you can’t find this sound card anymore. I hear more and more that the audio interfaces are more common and preferred these days, so I suggest you do research on those for this aspect of your recording setup.

10. Soundproof Treatment

Soundproofing enhances the quality of your recordings by keeping unwanted noise out of your studio.

Whether it’s a truck going by outside or footsteps in the next room, external noises can be picked up by high-quality microphones. While you can get rid of some unwanted noise during the editing process, it’s not always possible to get rid of all of it. Besides, it’s preferable to spend the time and effort during editing working to improve the overall recording, not fix things that are wrong with it.

There are dozens of different soundproofing options, from professional installation to DIY varieties.

Watch out for tricky things like the sound of water running through pipes in the walls, air conditioning or furnace noise and, of course, the dreaded lawn equipment noise. One of the most important decisions is which room to convert into your studio. We had to move from a room located in the front of the house to a walk-in closet on the backside of our house, just to avoid the neighbors’ lawn equipment.

You can enhance the quality of sound in your studio even further by combining soundproofing with an acoustic treatment. Acoustic treatments are designed to absorb excessive ambiance to make the acoustics in the room sound better.

And, while most people pay attention to the walls and ceiling, it’s easy to forget about sound-proofing the floor. A thick pad can do wonders for knocking out low frequency vibrations.

In Conclusion…

With these 10 components in place, your home studio will be equipped to produce high-quality voice over recordings indicative of true professional. You’ll also enjoy a setup that lets you perform your work in the most efficient and effective way. Doing your research and investing in quality equipment is definitely worth the time and effort, as it will provide you with everything you need to produce exceptional recordings for years to come.

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Obstacles that Can Get in the Way of Following Your Dreams

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Following Your Dreams

Following your dreams takes a lot of faith and courage. But it also requires persistence – the ability to keep on keeping on regardless of the obstacles that may crop up. And there can be many. While you may think obstacles only come from outside forces, the opposite is also true. In fact, the greatest obstacles tend to be those we create for ourselves.

Be sure to also check out part one of this two part series on Following Your Dreams.

Self-Doubt

Even the most successful and seemingly confident people have experienced self-doubt at some time in their lives. It’s a perfectly normal human trait. Those who have followed their dreams to success are the ones who have overcome it. Overcoming self-doubt involves nipping it in the bud. Realize when it’s plaguing you and then make a conscious effort to change your mindset.

Tips to help you conquer self-doubt include:

  • Surrounding yourself with positive, successful people
  • Paying attention to the positive feedback you get, not negative comments
  • Not worrying what other people think. Base your decisions on what you think is right, not what you think other people think is right.
  • Not comparing yourself to others. You don’t do yourself any favors by gauging your success as it compares to the success of others.
  • Set a series of smaller goals, in addition to your big goal, so you’re consistently achieving a series of wins.

Frustration, Giving Up Too Early

No one said following your dream would be easy, or that attaining it would be instantaneous. It can take incredibly hard, incredibly tenacious work to make it happen. You have to be in it for the long haul, no matter what. If you give up too early or too easily, it’s not going to happen.

When Starbucks CEO Howard Schultz was trying to raise money from investors to make his coffee shop dreams come true, he hit a major brick wall… More than 200 of them, in fact. He spoke to 242 potential investors during the year he was trying to raise money – and 217 of them said no.

Colonial Sanders is another great example of persistence. He was 65 years old when the restaurant he owned failed and he went to plan B. His plan was to share his special chicken recipe with restaurants for free, in exchange for the restaurants giving him a percentage of the chicken sale profits. He got 1,009 rejections before someone agreed to his plan.

Those are two great examples to keep in mind when you feel frustrated and feel like giving up. Remember their stories, along with the old sales adage that says you’re going to get 20 “No’s” before you get a “Yes.”

Not Pushing Hard Enough

Not only are rejections par for the course, but they can also be an indication that you’re on the right track. If you go out of your way to only get a yes and avoid a no, you’re probably not pushing hard enough, according to author Andrea Waltz. She says this type of behavior “leads to a mediocre life where you’re always in your comfort zone.”

The success of your dreams is not where you are in your comfort zone, but above it. You have to grow and meet it if you want it. A few ways to push harder include:

  • Imagining yourself getting to your next level. Focus on what that next level is, and what you need to do get there.
  • Taking on a little bit more than you think you can. Challenge yourself to bigger and better things all the time.
  • Looking at how other people got where you want to be.
  • Remaining inspired and motivated. This can come from inspirational quotes, videos, images, meditations and support from someone on your side.

World Events, Such as COVID-19

Once you get past all the self-made barriers stopping you from following your dreams, you may still face forces beyond your control. What’s going on with the coronavirus is a prime example of this. With so many businesses operating on limited hours or, in some cases, not at all, you may think this is the worst time to follow your dreams.

That’s not necessarily true. You can still do the legwork for following your dreams. Perhaps you can enroll in classes or training you were too busy to tackle, or catch up on your industry reading or networking. You can also look for opportunities within the situation, rather than excuses for letting it slow you down.

Look for a need, and then offer to fill it. In my voice over business, for instance, I’ve made sure clients know I’m available for new messaging, commercial spots, retail in-store announces, IVR system recordings and more providing updated information or changing schedules due to COVID-19.

One final tip is to stay positive and optimistic. This is another mindset you can learn to cultivate with repeated efforts over time. As Sam Altman says in his “How to Be Successful” post: “I have never met a very successful pessimistic person.” So don’t let outside circumstances – or your own thinking – take you down and out. Keep moving forward, heading onward and upward instead.

Be sure to also check out part one of this two part series on Following Your Dreams.

To Follow Your Dreams (or Not) – Confessions of a Working Voice Over Actor

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The very phrase “follow your dreams” can fill us with bliss. For a working voice over actor, it’s something society, pop culture and Disney movies reinforce at every turn. While following your dreams may sound like the only course of action you would want to consider taking, is it really the best road to success in our competitive and ever-changing world?

Maybe it is. Maybe it’s not. But you’ll never know until you try it, right? On the other hand, it could entail a big risk without a guarantee of reward. The risk may feel just too great, especially considering the uncertainties we’re now experiencing.

Some may feel the decision boils down to only two options. So what to do?

  • Pursue the “dream job” that you think will be fulfilling and rewarding on all levels?
  • Pursue a solid way to make a living that may not be very fulfilling emotionally but will meet your needs financially?

Flipping a coin may not be the best way to decide. I’d like to instead share my thoughts on some of the pros and cons of each scenario, along with my own experience landing on a solution that was fulfilling, rewarding and financially profitable.

Let’s look at the pros and cons first.

The Pros of Following Your Dreams

Since most of us dream big (because we’ve been taught to do that), following our dreams can be a huge risk – but it can also come with huge rewards. It can make us feel excited, alive and fueled with passion. We may expect the work we’ll be doing in our dream job will feel more like joy-filled play than actual work. Enjoying what you do and making money at it – what could be more amazing than that?

Another huge benefit of following our dreams is to live without regrets. Research says 98% of the population dies without fulfilling their dreams, which is a scary thought. Following our dreams ensures we at least gave them a try and won’t have to live with the remorseful thoughts of what could have been.

The Cons of Following Your Dreams

While we won’t have those regrets if we choose to follow our dreams, we may not have an easy road ahead of us, either. Our culture glorifies certain professions as “dream jobs” – such as actors (and yes, even voice talents), athletes, rock stars and celebrity personalities.

We imagine living a life full of fame and glamour, working every day on projects that feel exciting and artistically fulfilling. We likewise envision feeling constantly validated by doting fans, or even just by our own satisfaction that we are truly “living the dream.”

But the harsh truth is that this level of success is reserved for a small percentage of professionals in each field. In the most-pursued dream careers (especially in the arts), only a handful makes it to a level where they can earn enough money to make a living. And only a few from that group ascend to the level of success that fits the profile of what everyone is chasing. The vast majority often find themselves in a perpetual struggle to make ends meet.

We may not make enough to fulfill our financial needs, or we may find that the dream job is a lot more work than we anticipated.

Being a voice talent, for instance, may seem like a glamorous job. Parts of it are. But other parts behind the scenes require extremely hard work and don’t feel very glamorous at all. Voice training, honing your acting skills, learning the mechanics of editing and other software, constantly auditioning for the next job, becoming a great marketer, adapting to the ever-changing market, and the day-to-day operations of running your own business are just a few of those parts.

Cons May be Ongoing

Then there’s the constant rejection. Even as someone who has been a working VO professional for the past 25 years, I am rejected daily, usually multiple times per day. I lose far, far more jobs than I win.

Sometimes a voice talent will snag one of those jobs that is truly fulfilling and provides the sort of validation and fulfillment to inspire them to keep marching on. But most of the time you’re on your own.  Being a working artist requires an incredibly thick skin, and unfortunately many find that their dreams are too fragile to persist in the face of the rejection and daily grind that is required.

Yes, work can feel like play at times – but other times it’s undoubtedly work. A dream job is still a job, and sometimes fueling such passions is incredibly exhausting and consuming. This particularly holds true on those days when you feel, despite all of your hard work and joy for the craft, you’re just not getting anywhere.

Once you’ve invested all you have into pursuing your dreams, you may end up disappointed. Reaching that part of the journey can feel both depressing and liberating. Depressing because the dream did not unfold as you envisioned. Liberating because you know you gave it your best shot and you can now move forward in a different direction that may bring more rewards.

How to Balance the Two Options to Create a Third

The cons of pursing your dreams may appear to outweigh the pros by a ton. Yet nothing can outweigh the passion in your heart for doing something you truly love. I faced this same dilemma years ago when I began my own career. What I wanted involved a tough road ahead, yet it was something I absolutely knew I had to try.

I made it work by finding a happy medium. This involved:

  • Having a more general dream job goal
  • Keeping realistic expectations
  • Being flexible
  • Never giving up

General Goal, Realistic Expectations

As a young college graduate, my dream was to be a working actor. I didn’t set out to be a star or to win an Academy Award or even be on Broadway. I just wanted to make my living as an actor.

Fast forward 30 years later and I have been able to achieve my goal in a way that I did not know was possible when I set out on my journey. Having a more general dream job goal actually worked to my advantage. I was able to adapt and evolve over the years all while staying true to my dream.

Flexibility

On the road to becoming a working actor, I was open to working at other jobs until I was able to get a foothold in the business. Perhaps pursuing your dream job as a side gig while working a full-time day job can give you a good taste of what’s possible and what “living the dream” would look like – warts and all.

If you’re a performer, maybe gigging in a local coffeehouse or performing in community theatre is enough to give you what you want. Such a setup could feed that creative desire inside of you while also ensuring you are financially stable enough to pay the rent and put food on the table. With something else to support you, the rejections will not seem as emotionally and financially crushing.

Never Giving Up

Keeping my eye on the prize was another great motivator – and it still is. For me, the rewards consistently exceed the rejections, the risks and the ongoing hard work required to maintain a career as a working actor.

If your heart is truly set on a path you want to take, there are ways you can weave your dream into your life to make it a possibility. Set a general goal with realistic expectations, be flexible enough to adapt your plan as needed, and keep your eye on the prize.

Also keep your eyes open for opportunities. So much of the dream job appears to boil down to luck: being at the right place at the right time, knowing the right person, stumbling into just the right circumstances. With a little luck, a lot of hard work and ongoing perseverance, you never know what might happen.

Please also check out the part two of this series on Following Your Dreams.

How to Stay Positive and Feel Good in a Negatively Focused World

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Staying positive during Covid-19

The average person has 46 thoughts per minute, which calculates to about 70,000 thoughts per day. With the current Coronavirus disruption and polarized political upheaval, it’s hard to stay positive. In fact, there’s a good chance that a high percentage of those thoughts may be driven by fear, anxiety, anger, or a slew of other uncomfortable emotions.

When our minds are filled with fear or anger-based thoughts, it can be challenging to work productively, interact kindly or even get a good night’s sleep. When you’re caught up in thoughts that don’t feel good, you also run the risk of lowering your energy levels and even weakening your immune system.

While you can certainly try to chase away those fearful thoughts the minute they arise, it is a losing battle. Fortunately, there is an easier way to get yourself thinking more positive thoughts, and even a way to change the types of thoughts that enter your head in the first place. That’s by paying attention to your state of being.

What is Your State of Being?

Your state of being refers to your overall emotional state at any given time. People generally slip into and out of different emotional states throughout the day without even consciously realizing it. Sometimes we may slide down into a lower emotional state and feel like we are stuck there. It can feel very hard to get out of that kind of rut and everything seems worse when looking at the world from that perspective.

Note that I am using the phrase “state of being” and the word “emotion” interchangeably. Another word you could use is “mood.” All point to basically the same idea for the purposes of this article.

The important thing to understand about the relationship between your state of being and your thoughts is this:

Your state of being will generally dictate the types of thoughts you’re going to have. Your state determines your thinking most of the time. There can always be exceptions to this but for the majority of the time as you go about your day, this is true.

When you’re in a happy, creative, grateful state of being, your thoughts will generally be in sync with the state and it will be easy for you to “think positively.” The same is true when you are in a frustrated, overwhelmed, discouraged emotional state. From that place, it will be virtually impossible to see things positively. You’ll tend to see the glass as half-empty wherever you focus your attention.

In case you’re wondering how I came to my understanding of this topic, my husband was trained as a personal and business coach with a successful coaching practice for many years. He made some key discoveries about the importance of state of being and how learning to “shift states” can have a dramatic impact on the quality of your life. Simply by changing the quality of the thoughts that you think.

We’ve all heard the mantra “just think positive,” as if that’s an easy thing to do. The most effective way to do this is to focus on your state of being (not your thoughts), and shift that first. This creates the environment for more positive thoughts to flow naturally.

It’s impossible to control all of your thoughts. There are too many of them. But you CAN learn to shift your state of being. Doing this will indirectly allow you to have much better control over the quality of your thoughts.

States of Being Scale

Below is a Scale of States of Being that my husband used in his coaching practice. It gives you a quick rundown on 19 different emotional states, along with where each falls in the overall scale. The words on each line are in resonance with the state of being, so they are examples of a few common emotions or states that are aligned at that level.

Emotions can largely dictate how we act and what we think. Emotional states ranked from one to seven tend to bring on positive thoughts, while those ranked eight to 19 tend to bring on negative thoughts. The way to get your mind to churn out mostly positive thoughts is to keep your state “averaging” in the top seven levels of this scale. Ideally, we personally shoot for averaging around level three.

  1. 1. Enlightenment / Peace / Bliss / Euphoria / Excitement
  2. 2. Joy / Gratitude / Appreciation / Empowerment
  3. 3. Passion / Reason / Love / Freedom / Wealthy / Healthy / Confidence
  4. 4. Forgiveness / Compassion / Transcendence / Acceptance
  5. 5. Optimism / Willingness / Hopefulness / Enthusiasm / Eagerness / Happiness / Productivity
  6. 6. Positive Expectation / Belief / Trust
  7. 7. Contentment / Neutrality / Courage / Affirmation

————————————————————————————————–

  1. 8. Pessimism / Boredom
  2. 9. Frustration / Irritation / Impatience / Dissatisfaction
  3. 10. Overwhelm / Confusion / Annoyance
  4. 11. Doubt / Skepticism / Procrastination / Indecisiveness
  5. 12. Pride / Scorn / Contempt
  6. 13. Anger / Hate / Revenge
  7. 14. Desire / Craving / Discouragement / Disappointment
  8. 15. Fear / Anxiety / Worry
  9. 16. Grief / Regret
  10. 17. Apathy / Despair / Powerlessness / Hopelessness / Judgmentalism / Ridicule / Embarrassment
  11. 18. Guilt / Blame / Resentment / Jealousy / Competitive / Depression / Rage / Racism
  12. 19. Shame / Humiliation / Insecurity / Unworthiness / Bitterness

Negative states of being can cause a spiral downward into negative thoughts

How to Attain and Maintain a Higher State of Being

I believe some people are just more optimistic by nature. For the most part, that has been true for me personally. Yet I can still get drawn into a negative thinking if I spend too much time exposed to or dwelling on things that put me into negative states.

My husband used to be more prone to falling into a pessimistic or even depressed state on an occasional basis. By learning and regularly applying these concepts over time he was able to shift out of that completely and now easily maintains a very positive, light-hearted outlook and demeanor.

My favorite way to get out of the negative and into a positive state of being is by engaging in uplifting activities and cutting out things that tend to bring me down. Here are some of things that have worked over the years and especially lately.

  • Stop watching the news: Avoid news as much as possible and do not dwell on it because it is almost always negative. If you want to know what’s going on in the world, use a good-quality news site online, and scan the headlines to get a gist of what is happening. Dig into the details only when necessary. Neutral and non-emotional reporting is best, but it’s harder to find these days. Stay away from sources that are using the news to polarize, politicize and sensationalize the stories.
  • Don’t watch movies or TV shows that have negative themes: There’s way too much murder and mayhem on TV and in movies these days. Avoid it all and stick to more lighthearted types of entertainment.
  • Have some kind of daily spiritual connection: Whether you like to meditate, pray, or simply express gratitude daily for everything you have, this type of practice will bring you into a higher state. I try to stay in a overall state of gratitude throughout my day as much as possible. Even saying “Thank you” each time a new VO job request shows up in my email inbox helps keep me in that zone.
  • Listen to music with positive vibes: Listening to upbeat music, or any music that makes you happy, relaxed or energized is one of the quickest ways to boost your emotional state. Much of the popular music today is aligned with the lower levels of the states of being scale, so be careful what you listen to.
  • Exercise: Exercise can include traditional workouts, but it can also include anything that gets you up and moving. Play with your kids or your pets. Dance around the house. Take a daily walk or run through your neighborhood or a nearby park. Just get up and do some jumping jacks once in awhile. I got a new hula hoop for Christmas last year and I’ve been using that daily for some fun movement for a few minutes a day. Getting your body moving and energy flowing will naturally raise your state of being.
  • Get out in nature: Getting into nature is a great way to raise your state of being. Vitamin D and sunshine definitely help lift your spirits. It’s also an ideal place to tap into a spiritual connection.
  • Laugh more: Laughter has been called the best medicine, and for good reason. It’s been shown to help decrease stress, soothe tension, relieve pain and enhance your immune system.
  • Get into The Flow: The Flow is a state where you’re fully engrossed in what you’re doing and nothing else seems to matter. You may lose track of time as the outside world melts away. If you have a job you love, getting into the Flow can happen automatically when working on a project. People find getting into the Flow happens when they’re creating art, gardening, playing sports or engaging in any type of activity that truly brings them joy.

Be Especially Aware of What You Consume on Screens

Just as “you are what you eat” refers to what influence good food can have on your physical well-being, “you are what you consume” can also apply to the types of things you read, watch or expose yourself to on a regular basis.

Consuming large quantities of panic-inducing headlines can drag even the most upbeat person into a downtrodden state. So can movies or books filled with violence, hatred and anger.

My family and I have been trying to avoid watching any TV that can drag us down into a negative state. That drastically limits our TV viewing choices, but we’ve been able to find stimulating, positive entertainment. Here are some examples of what we watch now:

  • HGTV: Almost all of the shows on this network have an overall positive vibe and are about transformation and improvement. Notice how you feel as you watch to help you gauge what kind of impact it is having on you.
  • Streaming Favorite Sitcoms:  There are so many funny, well-written sitcoms that we still love to watch to make us laugh out loud. Favorites include: “Frasier,” “Seinfeld,” “Everybody Loves Raymond,” “The Office” and “Mad About You.” With streaming options, you can find many of your favorites for free or very low cost.
  • Sports: It’s been amazing to find out that watching great games from the past is still a great way to pass the time. “The Last Dance” documentary has been must-see TV for us every Sunday night for the past few weeks. We’ve also been watching many of the ESPN “30 for 30” episodes which are always fascinating.
  • Game Shows: Fun to watch and good for your brain in terms of learning and recalling information. Favorites include “Jeopardy,” “Deal or No Deal,” “Who Wants to Be a Millionaire?” and even “Wheel of Fortune.”
  • Certain Reality Shows: You have to be careful with this category, but a couple of our favorites are “Shark Tank” and “The Profit” (both on CNBC network). Many reality shows are all about the drama, and that can actually take you into lower states. So look for shows that are interesting and uplifting.

When you create an environment and habits that help you attain and easily maintain a positive state of being, you’ll find your thoughts become more positive automatically. It’s something I’ve found very useful for keeping me happier, healthier and more serene, no matter what’s going on in the outside world.

I understand that many people are suffering greatly right now and experiencing very real challenges, problems and setbacks. The whole world is going through a situation that is completely uncharted territory. Huge uncertainties lie ahead for all of us and it truly seems that life will never be the same.

But, my response to all of that is to roll with it. To focus on what is working and what is good. To improve in the areas where I can make improvement. To look for new opportunities that are showing up.

I’m sure there will be some who will read this article and conclude that I am avoiding reality or just sticking my head in the sand. That is not the case. I am very much aware of what is going on in the world. But the difference is, I do not dwell on it. I put very minimal attention on the bad news and focus on the positive aspects of my situation. This is a choice and a discipline that I have cultivated over my entire life. It is an intentional way to respond to hardship and adversity and I have found it to be a very successful strategy time and time again. It is arguably one of the key secrets to my success in my profession as well as in relationships and my overall life in general.

I hope this information is useful in some way to you. Please share your comments and questions below.

How Our Voice Over Business is Taking a Positive Approach to COVID-19

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Today we are talking about COVID-19, voice over and how your business can deal with the current uncertainty in the world. With all the craziness going on due to the coronavirus, it may be easy to fall into the trap of negative thinking, even for those who usually dwell in a fairly resilient mind set. Our lives are shifting every day and there’s plenty of uncertainty right now. Our hearts go out to all those on the front lines; the doctors, nurses, healthcare workers, first responders, police and fire personnel, bus drivers, truckers, janitors, post office staff, fast food workers, grocery clerks and more who are taking care of those most ill and providing some normalcy for the rest of us by keeping essential services up and running. You are all heros.

We realize that everyone has a different story and situation, so if you are struggling with the current circumstance in ways that we aren’t addressing here, we send our prayers and wishes for the highest and best outcome for all. Faith is a fantastic tool.

With so much uncertainty and fear pervading our world today, my family and I have decided to do what we can to take a positive approach to COVID-19 by consciously focusing on the things for which we are grateful and the help we can provide. We are truly blessed with good health and prosperity, even in challenging times, and have found opportunities to try some new things that may lead to even better situations after we get past this crisis. Here are a few examples.

Home and Family

Our health and safety comes first, as does yours. If you and your family are healthy and safe, you have the top item on the list covered. Having a roof over your head is another positive, as is the ability to take the recommended precautions and remain home as much as possible.  We are blessed that our business was already set up to do this, so that is an unexpected bonus.

Since moving from Southern California to Michigan back in 2004, we have enjoyed the opportunities that go along with having a fairly large home in the Midwest. That’s part of the trade from moving from metropolis to Midwest…there’s more social distancing, naturally. We have plenty of living space for practical comfort in home and work life, (since home also includes the family business), and that extra space makes it easy to stay stocked up and prepared for a long quarantine. It also provides enough room to give every family member plenty of personal space – a great blessing when things get a bit stressful. Since we were already home-schooling our youngest (who is now fifteen years old), we didn’t even have to deal with the transition of no public schools in session. So, for our family, this was a pretty seamless transition.

I’m sure for other families and businesses there are different sets of challenges, and everyone has to start from a point where they are, and move forward. My wish is that using a spirit of gratefulness for the things you can be thankful for, will lead in a positive direction, for more good to flow.

The Business End of Things

Working remotely may be a big change for some, but it’s been a part of our routine for the last twenty-five years. So, we’ve been able to take this adjustment in stride and continue working without a hitch. Speaking as someone who is accustomed to working from home, I would encourage anyone new to the concept to focus on the positive aspects (of which there are many). Think of the commuting time you’re saving, lower fuel costs and reduced carbon footprint, home-cooked lunches and the ability to work in your slippers. Of course, there’s also the additional time you get to spend with your family. We’ve been enjoying the extra time we’re getting to spend with our daughter, now home from college for several more weeks due to the closure. That is an added bonus for us, though not what she had hoped for.

Being a business owner comes with a lot of risk, but because of that, in our current situation, we fortunately don’t have to worry about the possibility of being laid off or downsized. Even though some activity may be slowing, many of our clients still have voice-over needs and we’re continuing to provide the high-quality services that we always have. Much of our business is in the telephony and  narration genres, so even if there is some slowdown in retail advertising for awhile, there are still plenty of projects in the works. We are thankful for our loyal and long-term clients who continue to send business our way.

I’m assuring my clients, it’s basically business as usual in my home studio, which is equipped with everything I need to do my job. We also have ISDN/Source Connect/phone patch capability, which makes it easy to connect for live, remote session work with clients anywhere in the world. Most of the live TV world is now using the technology we’ve been accustomed to for years.

Covid -19
Positive Voice Over Business during Covid -19

 New Opportunities – Coronavirus, COVID-19 and Voice Over

In addition to the usual types of projects that come in, we’re also seeing opportunities to help businesses and organizations deal with COVID-19. A couple recent examples include:

  • Company Phone messages regarding COVID-19, which are urgently needed by many businesses and organizations
  • Revised messaging about changing schedules, for hotels, showrooms and other large venues
  • Advertising messages and PSAs including the “we’re all in this together” common assurance to customers
  • Science and Medical VO regarding PPE and Clinical Trial work

Our daughter (and teen VO talent), Natalie, is now home from college for the rest of the semester. That makes her more available than she was when living on campus. This has actually simplified our work flow quite a bit, so it’s a welcome change.

Make This a Positive Change

Even if your own work has taken a downturn, you may find new opportunities to customize your services, products or offerings to help fill a need that didn’t exist before. Creative thinking can go a long way toward finding solutions, new streams of income and innovative ideas that otherwise may have never been born.

Many great discoveries and innovations happened by accident or when someone “took a detour” or “got off the beaten path.” That is exactly where we find ourselves right now. Outside of our comfort zone, outside the box and off of our usual path. Take time to look around and notice what you may never have noticed if this situation hadn’t happened. You may find something that is life-changing or transforms your business.

Once you get into the groove of thinking positive and counting your blessings, the days are suddenly lighter and brighter than they were before. We can and will get through these trying times, and a positive attitude will make it that much easier. Here’s hoping you get into that positive mindset – and that you and your family stay safe. Let’s all get to the other side of this thing as soon as possible so life can begin to get back to normal, even if it is a new normal.

Please also check out my followup post to this one, “How to Feel Good and Stay Positive in a Negatively Focused World.”

Contact me if you need any messaging or other voice-over work related to COVID-19 or any other projects you have brewing. I’m open to meeting tight deadlines and always happy to help.

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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