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Featured Narration

Does a VO Artist Have to Believe in What They’re Selling to Sell It?

August 26, 2024 by Debbie Grattan

 

With buzz phrases like “bring your whole self to work” and social media posts that showcase everything from controversial opinions to private details on, say, hernia operations, the lines between professional and personal lives are becoming increasingly blurred.

So blurry, in fact, that I was recently asked an interesting question I wanted to address:

Does a voice artist have to believe in what they’re selling to sell it?

The question comes with a short answer that speaks to the very core of what acting is. But it also comes with a longer answer that addresses more complex issues lurking beneath the surface, such as:

  • What happens if a job goes against your values?
  • What if your friends, family members, inner circles or the mainstream disagrees?
  • Can you and/or should you keep your professional and personal life separate?
  • Aren’t we meant to express our individuality in everything we do?

We’ll touch on those more complex topics down the line. Let’s start with the short answer to the question about whether or not you need to believe in what you’re selling to sell it. And of course, this is just my personal opinion, and not any endorsement for what others may wish to do.

The Short Answer

The short answer is no. Good acting is being able to make the audience believe you, whether you’re personally on board with the product, service, client mindset or character or not. This applies whether you’re selling children’s toys or depicting an evil villain.

In fact, we could say that actors who receive death threats due to the unlikable characters they portray may be generating some of the most believable acting out there.

Even if those actors are wildly different than the characters they play, they’ve tapped into what acting is all about. It’s the ability to use the tools to portray things that may not be part of your personal experience. The same holds fast with voice over work for advertising.

There are a lot of things that we are not personally connected to, have not used or may never use. But that doesn’t mean we can’t effectively take on the job and make believe we’re fully on board. Yet there may be times when we aren’t willing to.

Drawing the Line on Jobs We Take

The lines are going to be different for everyone, based on what aligns morally or personally with our own set of beliefs. But like most things, the lines are not always cut and dry – or a definitive yes or no when it comes to taking on work.

Sometimes you may not even know enough about product, service or company to know if it’s something you believe in it or not. It would be impossible to take the time to research every single thing we do to make sure that it aligns 100% with our way of thinking.

Although it’s a bit easier today to get a feel for the general consensus around a general product or philosophy – such as climate change or big pharma – there are still smaller things within those bigger groups. Those smaller things may be something that we can support, even if we don’t support the larger philosophy.

And even if we’re not fully on board with a certain viewpoint – particularly political ones – that doesn’t mean we are always unwilling or unable to do the job.

I do have a political viewpoint that is my personal viewpoint, but I have voiced for another team. Oftentimes it’s another team that’s in a down-ballot race or in a smaller area, or maybe the copy used is not as inflammatory as some of the things you might find in a national election for a high-ticket candidate.

Years ago, when political viewpoint wasn’t such a differentiating factor, we didn’t even know the difference between that proposition or this particular candidate’s platforms. Now people seem to be much more informed. It can present in a way where you do have to make a choice on what candidate, company or cause you are willing to have your voice attached to.

In my experience, that choice can be most effectively made when I keep four key concepts as my guides:

  • Emotional Intelligence
  • Integrity
  • Workplace Intelligence
  • Common Sense

Emotional Intelligence

In short, emotional intelligence (EI) is our ability to manage our own emotions while also understanding the emotions of those around us. Strengthening our emotional intelligence means paying attention to:

  • What we’re feeling
  • How we express, manage and regulate what we’re feeling
  • What motivates us
  • Empathy for those around us
  • Social interactions and skills

When used as a guide in both home and work situations, emotional intelligence can enhance all relationships while helping us understand ourselves and others.

While I can relate to the viewpoints of my family members and friends, I don’t always agree with them. That’s likely the case with most families. And I would, and have, absolutely taken on jobs with which I knew they disagreed.

Does everyone always agree 100% with their partner? Their husband, wife, child, adult child, or longtime friends?

We are all individual with our own individual set of beliefs. While we tend to group together with people with whom we have some shared beliefs and commonality, we don’t have to agree with everybody on every level. We never will. So I’m not going to consult with my friends or family before I take a job.

Because my husband is also a partner in my business, I might run some things past him just to get his input to see if I’m in integrity with what I’m doing.

Integrity

Integrity to me means being honest and true to myself. For instance, if I were asked to voice for a political candidate to which I was diametrically opposed, I would have to say no – no matter what the price.

I would do the same for any company, product or service that I felt was negatively affecting or harming people or causing distress.

Workplace Intelligence

Workplace intelligence is a term I’m using to describe the most effective mindset for working…And that’s remembering we come to work, well, to work. The workplace was not designed to be an arena for activism, arguments, political debates or railing against the injustices of the company. If that’s the case, go work for a different company.

There may be jobs where we have to hold our noses to get the work done. I don’t look at that as a sign of weakness, but one of maturity. So is establishing criteria for jobs you would or would not take.

Money is a big factor when it comes to taking on jobs – but again, no amount of money would be enough to make me voice something I really oppose.

Working with people I trust is another factor. I have a lot of repeat clients, and I’m more apt to say yes to jobs from trusted people that I’ve worked with before… Even if their viewpoint is different than mine.

I work with people on both sides of the political spectrum, and I’m personally involved with them. I have relationships with people and they don’t know where I stand on certain issues. They probably think I’m with them – but maybe I’m not. Here’s where good acting can also come in! I am not trying to deceive anyone, but there is sometimes a way of saying (or not saying) something that is a way of protecting my personal beliefs and also not disrespecting theirs.

In these cases, I’m still able, willing and glad to do the job, which is showing up for work to work.

Common Sense

Common sense is also a great guide, particularly when it comes to knowing when to keep our mouths shut. Especially on social media, I try not to post controversial things because I am a business owner. I’m a name and a product; a company that I don’t want perceived as leaning one way or another.

Letting my personal beliefs be known may offset someone who then wouldn’t hire me for something non-political. Perhaps they’d say, “Oh, I don’t agree with her choice for a president, so I’m not going to hire her to voice my job for my food item.”

Sadly, that can be the case. So I do have to be careful about my brand and not polarizing.

I tend to be fairly opinionated and fairly vocal, but I try not to be when working with clients. Sometimes I really have to practice restraint so I don’t let a comment slide that can be taken the wrong way in a session. You just never know who is listening and who is going to be offended, especially these days. But that’s just my viewpoint.

I do know other voice talent who are very vocal in their political positions, regardless if it runs the risk of making people not want to hire them. That is their choice. Some people feel they have to speak out, and more power to them if they feel strongly about that.

We do have freedom of speech, after all. But in my opinion, just because we are free to say anything we wish doesn’t mean we are obliged to. Discernment is one of my very good friends.

The Bottom Line: Suggestions Going Forward

Everybody has their own set of individual beliefs, no matter what they’re doing. Voice actors are hired to represent a company, a brand, a philosophy, a product or service – whatever it is.

If you feel like they can do a job, even if it is not in alignment with your personal beliefs, and you are OK with doing that – then more power to you. That’s great. We all have to make our own choices, and (nearly) every choice is valid.

I wouldn’t demonize somebody who takes money from a side they don’t like if they have a good reason for it. Making money and keeping your livelihood alive is a pretty good reason. So I don’t begrudge anybody for maybe having to hold their nose when they’re doing something that they may disagree with… Or being nice in a session and not speaking out with their own opinions.

Didn’t Mom always say, “If you don’t have anything nice to say…don’t say anything at all.”  Good advice still.

But, there are places where it’s a matter of drawing the line. Each individual situation presents a choice for the artist to figure out. Do I want to put my voice on this or not? Will people hear my voice on this and associate me in a way that may be negative for them? What are the benefits versus the detriments of taking a particular job?

Just because good actors can believably sell anything does not necessarily mean they have to. The decision is ours. And it may be made a bit more easily with emotional intelligence, integrity, workplace intelligence and common sense as our guides.

Filed Under: For Voice Over Clients, For Voice Over Talent Tagged With: Featured, Featured Character, Featured Commercial, Featured Narration, Featured Phone Related

Tech Explainer Videos

August 23, 2024 by SEO Work

In the vast and colorful world of voiceover, explainer videos are like the trusty GPS for industries everywhere—they guide, inform, and make sure you don’t get lost in a sea of jargon. If you want to talk about someone who’s nailed the art of making techy stuff sound not only clear but also interesting, you’ve got to bring up Debbie Grattan. She’s the go-to voiceover artist when it comes to breaking down complex info in a way that’s both educational and engaging. Lets look at tech explainer videos in more detail.

Computer set up representing the Tech Explainer Videos article.

Why Narration Is Key in Tech Explainer Videos

Narration is kind of like the backbone of the voiceover world. It’s what helps voice actors really make a name for themselves. But here’s the thing: not just any voice will do for explainer videos. These projects are special because they’re meant to make complicated stuff—like how to use the latest software or operate new medical gear—seem easy-peasy. Debbie Grattan has this down to a science. With her knack for storytelling and crystal-clear voice, she’s become the go-to person for explainer videos that need to sound professional and polished. Whether it’s walking you through setting up a new tent or guiding you through a medical tutorial, Debbie nails it every time. The mission is simple: educate and inform, but without making the listener’s brain explode.

Nailing Clarity and Engagement in Explainers

When it comes to technology explainers, if the voiceover isn’t clear, the whole thing can fall apart faster than a DIY project gone wrong. That’s where Debbie Grattan shines. She’s got this amazing ability to keep the tone engaging while also making sure that even the trickiest bits of info are easy to follow. If a voiceover isn’t interesting, people will zone out and miss crucial details. On the flip side, if the information isn’t crystal clear, misunderstandings happen, and in industries like tech or healthcare, that’s a big no-no. Debbie knows just how to strike that perfect balance: interesting enough to keep you listening, but precise enough to ensure you actually learn something.

Items representing the Tech Explainer Videos article.

The Go-To Voice for Modern Tech Explainers

Debbie Grattan has carved out a niche for herself as one of the top voices in the explainer video world, especially when it comes to tech and educational content. She’s like that friend who always knows how to explain things in a way that just makes sense—whether it’s with a friendly, conversational tone or something a bit more formal, depending on what the content needs. Her work is characterized by an approachable vibe that feels like a knowledgeable buddy walking you through a topic, which makes even the most complex technology stuff feel manageable.

The Future of Technology Explainer Videos

As more and more people turn to explainer videos to learn the ropes in various fields—especially in crucial areas like healthcare—the demand for voice actors who can make the content both clear and engaging is only going up. Debbie Grattan stands out as one of those rare talents who brings both of these qualities to the table every time. Her dedication to delivering top-notch narration ensures that technology explainer videos do exactly what they’re supposed to do: educate, inform, and guide the people who depend on them.

So, if you’re looking for someone who can make tech tutorials sound less like a chore and more like a chat with a knowledgeable friend, Debbie Grattan’s your go-to.

Filed Under: For Voice Over Clients Tagged With: Featured, Featured Narration

Legal Training ELearning

August 16, 2024 by SEO Work

In the wide world of voiceover work, there’s one area that really stands out as a cornerstone in the narration game: eLearning. This is especially true for voice actors like Debbie Grattan, who bring a mix of authority and subtlety to the table. Think of eLearning as the bread and butter for many voiceover pros—it’s not just about reading scripts; it’s about turning sometimes snooze-worthy content into something people actually want to listen to. And when it comes to legal training voiceovers, things get even more interesting (or as interesting as legal jargon can get). So, let’s dive into why legal training eLearning voiceovers are so crucial—and why Debbie Grattan is pretty much a rockstar in this arena.

Written words representing the Legal Training ELearning page.

 

ELearning Voiceovers: The Art of Not Being Boring

Elearning is all about teaching, usually online, and it’s got to reach a lot of people—like, a lot. So, the voice actor’s job here is to be engaging but not too flashy. No one needs a cheerleader; they need someone who can make sure the material sticks without causing listeners to zone out. It’s a delicate dance, but Debbie Grattan nails it every time. She’s got this way of taking potentially dry content and making it sound, well, almost fun. Now, when you step into the world of legal training voiceovers, you’re entering a whole different ball game. This isn’t your average “how to fix a leaky faucet” eLearning course. We’re talking about material that can make or break careers. Legal training is serious business—loaded with complicated terms that even lawyers have to look up sometimes. So, the voice actor here has to be on their A-game, making sure everything is crystal clear and easy to understand. Debbie Grattan, with her deep well of experience, is just the person for the job. She’s got a knack for cutting through all that dense legalese and presenting it in a way that’s not just clear but also digestible.

Legal Voiceovers – ELearning Narration

In the legal training world, the voice actor isn’t just a narrator they’re a source of vital information. Debbie approaches these projects with a level of detail and dedication that’s nothing short of impressive. Her voice doesn’t just relay information; it builds trust and instils confidence. People need to know they’re getting the right info, and Debbie’s voice assures them they are. Legal training isn’t exactly known for being entertainment, but it doesn’t have to be boring either. The real challenge is making sure that complex information is not only understood but remembered. Debbie pulls this off by striking that perfect balance between being authoritative and approachable. In legal training, where precision is key, Debbie’s voice helps learners actually retain what they’ve learned, which is the whole point.

Legal Training Voiceover Wrapped

Legal scales representing the Legal Training ELearning article.

The world of eLearning, especially in legal training, is constantly evolving. Voice actors like Debbie Grattan are crucial to this evolution. They don’t just speak—they teach, they guide, and they make sure the message hits home. In an industry where the quality of training can have real-world consequences, having someone like Debbie behind the mic is a game-changer. Her work continues to set the bar high, making her not just a voice, but the voice people trust in the voiceover community.

Filed Under: For Voice Over Talent Tagged With: Featured, Featured Narration

Leadership eLearning Narration

August 8, 2024 by SEO Work

In the vast universe of voiceover work, eLearning is one of those areas that stands out, particularly when it comes to leadership training. For seasoned voice actors, these types of projects make up a significant portion of their work because of their educational nature. eLearning voiceovers aren’t just about rattling off information—they’re about keeping listeners engaged and making sure they actually learn something. Unlike the upbeat, high-energy vibe you might find in commercials, leadership eLearning narration requires a more measured, informative style. It’s all about holding the listener’s attention while delivering educational content in a way that sticks.

eLearning screen grab for the Leadership eLearning Narration article.

Leadership Training Voiceover: A Special Kind of Narration

Leadership training voiceover is a unique niche within the eLearning space. It’s used in all sorts of settings, from corporate training programs to personal development workshops, and even in spiritual settings like churches. What makes leadership voiceover different is that it’s not just about teaching—it’s also about inspiring. The goal is to lift up the listener’s experience, making the voiceover a critical part of their learning and personal growth.  The industry’s finest voice actors know this firsthand. With years of experience in the voiceover industry, they see just how powerful a well-done leadership training voiceover can be. These narrations go beyond just giving information—they’re designed to motivate and inspire, helping listeners achieve more both personally and professionally.

How Leadership Training Voiceovers Work Their Magic

Leadership training voiceovers have a special way of grabbing the listener’s attention, doing something that traditional educational methods often miss. They mix effective communication with a dash of motivation, turning each session into an inspiring learning experience. This style of voiceover requires a delicate balance—the voice actor has to sound authoritative yet warm, driving the message home while keeping the listener engaged. The ability to weave together educational content with inspirational messaging is a number one go-to voice for voiceover leadership training. These narrations don’t just tell you what you need to know—they make you feel connected, which is crucial when the goal is to inspire and mobilize an audience.

eLearning screen grab demonstration for the Leadership eLearning Narration article.

Why Voiceover Matters in Leadership eLearning

In today’s fast-paced world, the need for effective eLearning solutions has skyrocketed. Leadership training voiceovers are key to meeting this demand by delivering content that’s not just educational but also inspiring, pushing listeners to take action. Whether it’s a business, a church, or a personal coach looking to make a difference, having a go-to voice can turn a regular training session into a powerful learning experience. Hiring a voiceover artist who can genuinely inspire and provide insightful leadership advice through narration can make all the difference in how effective a training program is. It requires a conversational tone and authentic delivery, whilst ensuring that the content doesn’t just go in one ear and out the other—it sticks and makes an impact.

Wrapping Up Leadership Training Voiceovers

Leadership training voiceovers are a crucial part of the eLearning world, combining education with inspiration in a way that boosts learning outcomes. The top-level voice actors, who specialize in this kind of work, bring tremendous value to the table, making complex ideas easier to understand and more motivating. With her deep understanding of what makes a great conversational voiceover, the best in the business continue to influence and inspire voiceover work everywhere, proving that powerful forces in the ever-changing landscape of voiceover narration resonate on an engaging level.

Leadership eLearning Narration by Debbie Grattan

Filed Under: For Voice Over Talent Tagged With: Featured, Featured Narration

Legal Training eLearning Voiceover

August 3, 2024 by SEO Work

In the vast arena of voiceover work, there’s one genre that stands tall, and that is eLearning. Within that vast genre, we discover legal training voiceovers. Think of these as serious business suits in a wardrobe amongst bright colorful casual wear. Hopefully, that little analogy displays how it stands out in eLearning. While eLearning voiceovers can cover anything from cooking classes to coding tutorials, today, we’re putting the spotlight on the legal training eLearning voiceover niche.

Court space representing the Legal Training eLearning Voiceover article.

The Heart of eLearning Voiceovers

eLearning is all about education—think of it as the world’s classroom that happens to be on the internet. For voice actors, this means the gig isn’t about flashing lights and excitement; it’s about being the guide on the side. You need to be clear, engaging, and just the right amount of interesting so as not to lose the attention of the listener. The trick is to keep listeners tuned in so that the engagement levels do not drop. Mastering this balance is crucial for creating effective legal training eLearning content.

The Unique Challenges of Legal Training Voiceovers

Now, let’s talk about legal training voiceovers. Imagine you’re reading the terms and conditions of a new app. Boring, right? Now, imagine you have to make that interesting—and not just interesting, but also clear, precise, and professional. Welcome to the world of legal training eLearning! Legal industries carry a lot of significance—both economically and mentally. The materials are packed with complex terminology and concepts that aren’t exactly light reading. The voice actor’s job here is to guide you through this dense jungle of jargon and make it sound like a friendly chat over coffee. It’s about delivering content with authority, but in a way that doesn’t make listeners want to go to sleep.

Scales representing the Legal Training eLearning Voiceover article.

Professionalism in Legal Training eLearning Voiceovers

In legal training eLearning, the voice actor’s role goes beyond just reading lines off a script. You’re the messenger for content that could literally shape futures. No pressure, right? It’s essential to express the material with a level of professionalism that makes the audience not only listen but also trust the information. A great legal training voiceover is authoritative yet approachable. It is all about connection. Your goal is to make sure learners are not just hearing the information but actually retaining it because, in the legal world, accuracy isn’t just important—it’s everything.

Legal Training eLearning: Case Closed

The demand for skilled voiceover talent in legal training eLearning is on the rise, and it’s easy to see why. The quality of training can have a direct impact on professional success. A voice actor who can make complex legal concepts clear and engaging is going to book the job. Mastering the art of legal training eLearning voiceover is a must in this field and that is what separates a pro voice actor from a beginner. So, whether you’re a voice actor looking to break into the eLearning scene or just someone curious about what goes into making legal training materials sound good, remember: it’s not just about what you say, but how you say it. And when it comes to legal training eLearning, saying it right can make all the difference.

Legal Training eLearning Voiceover by Debbie Grattan

Filed Under: For Voice Over Talent Tagged With: Featured, Featured Narration

eLearning Manufacturing Training

August 2, 2024 by SEO Work

In the world of voiceover, the eLearning genre really shines, mixing the depth of traditional education with the ease of online access. Voiceover work is a massive field, and eLearning is one of the busiest areas within it. Voice actors have mastered the craft of using their voices not just to deliver information, but to make it interesting. This is especially true in this niche of eLearning manufacturing training, where achieving the right tone is absolutely essential. Let’s explore what makes eLearning manufacturing training work so well.

Books representing education for the eLearning Manufacturing Training post.

Introduction to the Manufacturing eLearning Workload

Narration is a huge part of the voiceover industry, offering tons of gigs for voice actors everywhere. eLearning narration is a specific slice of this pie, focused on educational content that’s delivered online. Unlike those outdated high-energy announcer roles, eLearning calls for a tone that’s both engaging and informative—basically, you want to keep listeners interested without losing their attention. For voice actors, this means finding a balance between clarity and a natural, conversational style, making complicated stuff easier to understand. It might sound tricky, but the pros have been doing it at the highest level for years.

The Technical Elements of Manufacturing Training Narration

Manufacturing training as a voiceover niche is a mix of corporate narration and general eLearning. It’s educational, but also has a formal touch, combining the informative vibe of eLearning with the buttoned-up tone of corporate communication. This genre is both challenging and rewarding because it demands a voice actor who can be authoritative yet approachable, keeping technical content from becoming a snooze-fest. The way manufacturing training voiceovers are handled can really make technical content come alive. A good voice actor’s ability to inject a narrative with sincerity and clarity makes them a hot commodity in this field. Manufacturing training often involves detailed explanations of complex processes and technologies. Here, the right voice can turn all that fancy jargon into clear, engaging content that clicks with professionals at every level.

Computer keys representing the eLearning Manufacturing Training post.

The Shift Towards Authenticity in Manufacturing Narration Content

These days, with everyone craving authenticity and transparency, the voiceover industry is leaning more towards natural and conversational styles. This trend is super clear in manufacturing training, where companies are picking voices that sound like knowledgeable friends rather than some far-off authority figure. This shift doesn’t just make the content more human—it also boosts the learning experience, making it feel more relatable and effective. A voice actor who can deliver voiceovers that are both genuine and professional is a true asset in this changing market. Their work in manufacturing training doesn’t just teach; it pulls people in, creating a learning environment that feels both informative and personal.

The Future of eLearning and Manufacturing Training

As businesses keep evolving and online platforms become even more popular, the role of voice actors in eLearning, especially in manufacturing training, is only going to grow. Voiceover professionals are leading the charge, using their voices to change how people in the manufacturing world learn and adapt. With talent like this at the helm, the future of manufacturing training voiceovers is looking pretty essential.

eLearning-Manufacturing-Training by Debbie Grattan

Filed Under: For Voice Over Talent Tagged With: Featured, Featured Narration

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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