Featured Character

What to Look for on a Voice Over Talent’s Website Before Hiring

January 22, 2020 by Debbie Grattan

When you’re searching online for a voice over artist, your first impression is likely to come from their website. A polished and professional site gives you a sense of a polished and professional voice actor. But the decisions involved in hiring voiceovers (voice over talent) shouldn’t stop there. There are several elements every serious voice over actor’s website needs to truly make the cut.

A Clear Message

When you land on a site, you want it to get right to the point. You should quickly be able to ascertain the type of voice over work this person does, how long they’ve been doing it, and a sense of if they align with your project or not. It should also be clear that the person is, in fact, a voice over artist. Believe it or not, it’s still possible to land on certain websites that are highly advanced and look amazing – yet give visitors no clue about what the business actually does.

Bio Section

While you may get a bit of information about the voice actor on the homepage, a strong site includes an About section with a more comprehensive biography. A detailed bio provides a fuller picture of the voice over talent’s background, experience, training, past and current clients, and other pertinent information that lets you know if it’s a good fit.

You may also be treated to additional info, such as their location, hobbies, family life, and passions, which can be helpful for building rapport and a working relationship.

Testimonials

Testimonials are powerful proof that the voice over talent knows what they’re doing and can deliver the same level of service for you. Because they’re unbiased opinions from actual clients, they go a long way toward establishing trust. In fact, a single testimonial from a satisfied client can be far more persuasive than a whole page of information from the voice over artists themselves.

Audio Samples

Audio samples of a voice over actor’s work are crucial. Look for voice over demos as well as a portfolio of recordings from actual projects. Demos may sound terrific, but they always sound terrific. That’s because they can be edited to perfection. Recordings from actual projects provide a better sense of what the voice actor can achieve without the benefit of endless editing. Both types of audio samples are essential for giving you an overall idea of a voice over actor’s range and capabilities.

Responsive, Professional Website Design

If the voice actor’s website appears neglected, outdated, or doesn’t have a responsive design that allows it to be viewed on any device, it could be a red flag. Neglected or outdated sites may be a sign of someone who is not on top of their game. Sites that don’t have the latest advancements, such as responsive design, could indicate the person’s recording equipment or tech skills required for editing and recording may be just as far behind.

Fast Loading Speed

Slow websites can color your judgment of a voice over actor before you even read or listen to a single word on the site. One study found that more than 50% of Americans were prone to feeling “much more negative” about a business if they have a slow-loading site. The negativity was strong enough to cause 73% of visitors to move on to a rival website if the rival site was faster.

Because voice over websites contains multiple audio and even video samples, loading speeds can be extremely slow if sites are run on inferior web hosting platforms. But find a site that’s run on a high-performance web hosting platform like Pantheon, and you’ll find speed as well as reliability. If the voice actor is smart enough to invest in a top-notch hosting platform, they’re likely to be just as savvy when it comes to high-end recording equipment.

Now that you have an overview of the most important elements on a voice actor’s website, making your hiring decision can be a lot easier. The process of elimination is likely to narrow down the options greatly, leaving you with experienced, professional voice over talent that delivers a final recording as polished as their website.

Communication is Key for Voice Over Success

September 19, 2019 by Debbie Grattan

While all businesses rely heavily on communication for success, it’s even more important in the world of voice over. That’s because communication is at the heart of all we do. The main goal of our profession is to effectively communicate a message to the audience, and that can only be achieved if we are effectively communicating with our clients. Understanding this component of your voice over business is key to long-term success.

Good communication brings clarity to every situation, imparts professionalism and builds long-lasting relationships. Here’s how.

Communication for Clarity

All voice over jobs start with a rundown on what the client wants, and the only way you’re sure to deliver is to ask the right questions. You need to ask relevant questions that give you the information you need to fully understand exactly what they’re going for. Questions here include things like vocal tone, file type, delivery method and all other details associated with a particular project.

It’s then imperative to carefully listen to what they say so you can deliver what they asked for. If things are unclear, clear them up before you begin. You’ll save a lot of time that you’d otherwise have to spend correcting something that was vague or misunderstood.

Communication for Professionalism

How you communicate with clients says a lot about your competence level, whether it’s through a quick phone call or a detailed email. You always want to be respectful and professional, ensuring you use appropriate guidelines for business correspondence. Sending a professional email is not like texting a quick message to your pal in all lower-case letters with two-letter abbreviations.

You want to use proper grammar and salutations, spell check before you send, and include your logo, branding, a professional email address and good tagline. Part of your online communication also includes your website and social media accounts. Every email you send, post you create and image you choose reflects directly on you as a professional.

Impeccable emails and a polished online presence indicate you’re someone who knows what they’re doing. They paint you as someone who is experienced and can be trusted to complete the project to the specs required.

Communication for Building Relationships

While communication with a new or prospective client is best kept rather formal, you can relax the formalities a bit when you work with repeat clients over an extended period. I find ways to personalize communication, to make it feel more like a friendship when appropriate.

I have many clients with whom I’ve worked for years, so in some instances I know details about their families, their work transitions and their overall lives. When it’s appropriate, I enjoy being chatty and casual. I like to deepen the bond with them, so they see me as not just a voice talent, but a trusted friend and a fellow human being.

I also never under estimate the importance of a thank you. This could be for a referral, a recent job, or just for being a loyal client. I’ve tried many different approaches to this over the years, including sending postcards, personalized notes, birthday cards, gifts, or just reaching out through email or social media.

Posting a review for a client on their LinkedIn page or other platform shows your thoughtfulness and may help them with their marketing. Letting clients know how much they’re appreciated and valued can go a long way, especially when you do it in a way that gives them an extra boost to their own business.

Two More Tidbits on Communication

In a previous blog I wrote about The Biggest Voice Over Customer Service Mistakes, and it’s no surprise that poor communication made the list in two instances. They bear repeating. One was delay in communication, which can give off the vibe that you don’t really care. The other was not really listening or understanding what the client wants, which we also touched on above.

Responding to audition requests or messages to clients as quickly as possible shows you’re a pro who is ready to deliver what’s required. In the case of new clients, being the first to respond is often the move that gets you the job.

Truly listening and understanding what a client wants is another big deal. It’s better to ask tons of questions than make tons of mistakes. Good communication involves good listening skills and really paying attention to what the client is saying.

Keep these communication tips in mind as you move forward in your voice over career, and you may be happy to find your career moves forward with success. You’re apt to be seen as a true professional who can deliver exactly what the client wants while building beneficial relationships that can endure for years.

When You Need More Than Just a Voice-Over Actor

January 15, 2017 by Debbie Grattan

Some seekers of voiceover talent may say they’re looking for a voice-over actor. But what they really need or expect may be someone who is much more than just a voice-over actor. It’s someone who can do double or even triple duty. In addition to playing a variety of roles in front of the microphone, professional voice-over actors often have plenty of opportunities to don a number of hats behind the scenes as well.

No, we don’t usually wash windows. But we do take on the roles of director, editor, writer, consultant – and in some cases I can even start to feel like an English teacher fixing up grammar and smoothing out vocabulary.

While these duties may not be part of a particular voice over acting job description per se, they tend to come with the territory when you’ve worked in the business long enough, especially when running your own business as a voice-over actor / entrepreneur. And they’re particularly common when you’re working with clients who are new to the scene or inexperienced with live recording sessions and the full scope of what voice-over work entails.

Many clients won’t even realize they need more than just a voice over actor for their project when contacting me for assistance. An experienced professional VO actor will be able to understand some things the client does not know, and will ask questions and offer solutions to situations that the client may be oblivious to until partway down the road of hiring talent. It’s definitely something clients should keep in mind when they’re seeking out talent; being careful to choose someone with experience who can handle all the extras the job may entail.

Your Voice-Over Actor May Also Need to Be a Director

In a voice-over session, the director is responsible for ensuring the session goes smoothly and the results mesh with the perfect sound the client is looking for. Even when I’m connecting my studio to another professional recording studio somewhere on the planet, (via ISDN, Skype, phone patch, Source Connect, ipDTL) and collaborating with the “creative team” on the line, (which could include the audio engineer, production personnel, writers, and the end client, among others) the studio engineer may act mostly as a conduit, leaving the creative team to perform the duty of directing the talent.

And at other times during a live phone patch session, I’m dealing with just one person, maybe the business owner, end client, or even video production manager, who may not be exactly sure what sound they want, and is expecting me to put on my director hat, and use my professional VO experience to interpret the copy as I see best. A voiceover actor can step in here, and I frequently do, by self-directing my own read and delivering a number of options that could work for the audience and script. After asking the client what they desire for the read during the session, I will parrot back to them what I’m hearing in their direction, and I may offer several different takes, each with a slightly different tone and feel.

This kind of self-direction always happens when we haven’t scheduled a live phone patch or ISDN session, and I am just emailed a script and expected to deliver final audio. In this instance, I use my best judgement in understanding what is needed for the vocal tone of the script, and may offer a couple of options as a sample for audio approval before proceeding with recording and editing the entire script.

In some cases, clients not only need help with the overall sound of the voice, but with the entire structure of the recording session. Do they want to record the whole script in one full take, record it in steps, or record a series of lines a few different ways (ABC series) and then review and adjust? It’s not all that uncommon to have to walk some clients through the entire process.

On the flipside, clients who conduct sessions all the time have the process down pat. They detail exactly what they want, how they want it, and provide helpful direction along the way.

Directing skills definitely come from experience in the industry, as evidenced by long-time VO talent and clients who have directed sessions numerous times and know how to get the best results out of each and every one of them.

Editor or Writer

A voice over actor’s editing duties include putting any final touches on the recording before delivery. But they sometimes start way before that point by editing or rewriting portions of the script.

Sometimes a piece of commercial voiceover copy just doesn’t fit, requiring words or entire sentences to be taken out and reworked into the script. And sometimes this needs to happen when the recording is already in session, with edits and reworking happening on the fly. You’d think copy writers and directors would time their copy, either with a stopwatch, or even by word count, to understand what can fit in 30 or 60 seconds, but often, this is not the case. Enough practice at this dilemma has given me a good handle on the word-editing process, ensuring we don’t have to cancel the session and re-book, just for copy changes to the script.

Another time editing and writing skills come into play is when the script is written by someone whose first language is not English. Certain words, incorrect verb tenses or other issues will be apparent in the script, and is something that’s usually fairly straightforward to fix while we’re moving through it. This is definitely where the English teacher part comes in.

While I haven’t been trained as an English teacher, my acting and communication experience has played a huge role in helping me with the editing and writing duties that come up. Strong writing and language skills likewise help me communicate with people not only during a live recording session, but also through email or over the telephone.

Communication skills are essential for running any business in general, and for the VO industry in particular.

An Experienced Consultant

Consultants get to provide insight, input and guidance about the voice-over project at hand, and there can be several areas that could use a little guidance. One area is the audio format type for the final recording; a question that can leave some clients baffled. If I can’t determine what audio format they need, (wav, mp3, ulaw, personal specs) I send them over to the company’s in-house production team or IT or IP person for guidance within their system.

Consulting on scripts is often related to the length, especially with outbound messages for phone scripts or short commercial spots. Some clients may not realize there is only so much copy that can fit into a 30-second spot – and the ear and mind can only take in so much information before the listener shuts down and simply won’t remember any of it.

Instead of outlining every single detail about a product, I can help clients boil it down to the most important points to mention during that 30-second ad or outbound phone message.

One more essential role voice over actors are always playing is that of student. New things pop up all the time, especially in the realm of technology. Experienced VO talent will not be afraid to learn new things – even when those things can initially seem like a real pain – as technology is constantly evolving to ultimately make our lives easier (so they say).

Making the clients’ life easier is the overall aim of any seasoned voice over actor, and most of us will have no problem playing the roles of director, editor, writer and consultant to ensure exactly that. If you’d like me to help you with one of your upcoming projects, please contact me for a voice-over services quote, custom audition or to discuss what you need.

You may also like to read the following related articles:

“A Client’s Guide to Selecting the Right Voice-Over Talent”

“6 Reasons People Trust a Female Voice Over Male Voices”

“Are You Getting Remarkable Voice-Over Service?”

Are You Getting Remarkable Voice-Over Service?

May 10, 2016 by Debbie Grattan

One of the best compliments you can get is fabulous feedback or a glowing testimonial from a customer or client – without even asking for it. Does that mean you’ve delivered remarkable service? Most certainly, according to author and management company founder Mike Mack.

As Mack explains in a podcast interview (start at 7 minute mark), remarkable service is simply service that’s so good your customers remark upon it. While plenty of folks are prone to hit the social media arena remarking on extraordinarily bad service, Mack focuses on key points that can make your service extraordinarily good.

His plan of action is really not that tough – but it does require constant diligence. And here’s what remarkable customer service would look like in the voice-over industry.

Process and People

While Mack pointed out that customer service has many moving parts, there are two main areas upon which companies can focus their improvements. One is with the process; the other is with the people.

Process

Process refers to fulfilling orders, delivering goods or otherwise providing the customer with what they were promised and paid for. In the voice-over industry, the process would include things like providing an initial quote, gathering information needed to perform the work, and then delivering the final recording by deadline.

Sounds simple, but a lot can go wrong between the first step and the final recording if the voice-over talent doesn’t have his or her process streamlined for efficiency. I’ve spent years honing my process, making sure I ask all the right questions, know exactly what a client wants, and schedule my jobs with enough wiggle room for unforeseen happenings or last-minute needs.

Not everyone may do that, which can result in any number of hiccups for any number reasons, even those that are not your fault. No matter how noble your intentions, they don’t mean anything if you don’t deliver on them.

People

Dealing with people includes everything from responding to initial inquiries to effectively handling complaints and other interactions that require skillful interactions with others.

When all is well and customers are happy, it’s easy to be on target with your people skills. But when a customer is unhappy with their final product, things can get a bit trickier. There have been times when I’ve delivered a final recording, following the exact parameters a client outlined, but then they ended up wanting a myriad of changes that went above and beyond their initial project specs.

What then?

If I was at fault for the error, it’s a no-brainer for me to correct it as quickly as possible to make things right. But if the error is on the customer’s end, well, I still correct it as quickly as possible to make things right.

This is not to say I may not charge for the revisions or additional work I incur due to client error, but I will always communicate openly, honestly and directly with the client to ensure they are on the same page with the proposed solution. I don’t move forward if they’re not. And I never make assumptions that they will be. I need their confirmation.

I also make sure all communication is done with courtesy, kindness and understanding. It’s imperative clients know I’m not only listening to their input, but truly hearing what they have to say.

Little Things and Loyalty

Another important aspect of customer service is how big the little things can be. Little things refer to the smaller details of any customer interaction, such as making sure a restaurant patron gets a straw with their drink or an extra napkin if they ask for one.

While you may not storm out of a restaurant if you don’t get a straw or extra napkin, failing to pay attention to small details can erode the feel-good vibes customers have about your business.

In the voice-over industry, small things can be as simple as a prompt reply to emails and phone calls, offering a complimentary custom audition for prospective clients, and using a phone patch so clients can provide real-time feedback during the recording session.

Could voice-over clients live without these things? Sure, the same way most people could live without a straw or extra napkin. But I don’t just want to get the job done. I want to ensure my clients have, as Mack would say, remarkable service.

When done right and done consistently, the little things are what really add up to that remarkable service. And remarkable service, in turn, adds up to customer loyalty.

Mack’s book “Remarkable Service” goes into greater detail on the importance and nuances of customer service, which serves of the foundation of any business designed to thrive.

Remarkable Voice-Over Service

As you may know, my business tagline is “More than just lip service,” so providing remarkable customer service to my voice-over clients has been on the top of my list for many years. In a time now when there are so many voice-over talents out there, I find that service is what can often most powerfully differentiate me from the competition.

To read about the nuts and bolts of what I provide as part of my remarkable voice-over service, please check out my Top Ten Reasons to Hire Debbie list. Then contact me for a free quote or custom audition and give me a chance to be remarkable!

Key Factors to Consider When Hiring Voice-Over Talent

July 20, 2015 by Debbie Grattan

Continued from Part 1: “Before You Hire Voice-Over Talent, Run Through This 10 Point Assessment”

This article is written for anyone who might hire voice-over talent, but especially for those who may have never hired voice talent in the past, or who have done so only a few times.

In today’s competitive and diverse market, a little guidance can be helpful in finding the best voice-over talent for your current project, and ongoing voice-over needs. These 10 factors can save you a lot of time and trouble, by steering you away from voice-over talent who may not be the best fit for your needs.

Please be sure to read the first five factors in Part 1 of this article!

6. Custom Audition

Another keen way to gauge a person’s vocal range and versatility is to ask for a custom voice-over audition. Ask your prospective VO actor if they wouldn’t mind recording a few sentences of the project in their home studio, and sending over – kind of like a test drive.

Professional voice-over talents will typically offer a custom voice-over audition for you to present to your client for approval beforehand. This way, you and your client get a taste of what the final product will sound like, and can offer any feedback prior to assignment of the final script.

Don’t expect them to record the whole script for you, however. Just a portion of it should be enough to get a feel for how they will sound on the final product.

The question to ask: “Can I get a complimentary custom voice-over audition?”

7. Training

The next best thing after real experience is extensive voice-over acting training from a reputable teacher. The voice-over services industry is packed with loads of fine workshops, and your voice-over actor of choice should have credits listed on their bio or voice-over resume showcasing where or with whom they studied. Voice-over coaching has become more widespread in recent years, providing another avenue for learning.

If you don’t see educational or training credits, ask about them. If your chosen talent doesn’t have a good answer, it may be a good time to move on.

Look for the most reputable names of teachers and coaches which include: Kalmenson & Kalmenson, Marc Cashman, Marice Tobias, Nancy Wolfson, Pat Fraley to name a few. You can also do a quick bit of homework on whomever the prospective voice-over talent has studied with. You should be able to find their teacher or coach online as well, so you can check them out and get an idea of whether they have legit training or not.

While more and more VO coaches and voice-over workshops are popping up, many of them are not instructed by veteran voice-over actors who really know the ropes. Just because a voice-over talent has studied with SOMEONE does not mean they actually received the level of training that you would expect them to have as a professional voice-over talent.

The question to ask: “Is this voice talent well-trained by reputable voice-over teachers or coaches?”

8. Client List

Voice talent that has been working for several years will have a lineup of quality voice-over clients. As an example, I took a head count over a two-year period and found I had more than 500 unique clients, many of which keep coming back. Ask about their current clients. Where can you hear their VO work on radio or TV? Do they have any movie, TV show, audiobook, commercials or other credits? Do they have links to websites where their voice-over work is featured in conjunction with a corporate client? What are some of their recent projects?

Quality is just as important as quantity when it comes to clients. Most voice-over pros have a mix of nationally recognized names and smaller, local businesses. If you only see local mom and pop shops, that might be a clue that the person has minimal experience as a working professional voice-over actor.

The question to ask: “Is there a client list available and does it indicate this talent has worked with many reputable clients?”

9. Recording Studio Specs

Key elements in a high-end recording studio include a high-quality microphone, pristine sound-proofed recording environment, professional-grade software and current technology computer setup. The latter should include quality soundcard, phone patch capability, ISDN (or SourceConnect, ipDTL) – the works.

If you start asking specifics about studio specs, and the person has no clue what you’re talking about, you may want to think twice before taking them on.

Serious voice-over actors often post their home recording studio equipment and specs on their website, so definitely look for it. But a room full of fancy, expensive equipment doesn’t guarantee a good recording. Everything must be set up properly and fine-tuned.

If you have any doubt about the caliber of the recording studio, ask for a sample recording done in their home studio so you can get an accurate idea of the level of quality you’re dealing with.

One listen (just like one picture) can be worth a thousand words. And keep in mind that even with the best of equipment, if that vocal talent isn’t up to snuff, then it’s another reason to move on.

The question to ask: “Does this voice talent have a good quality recording studio and can they deliver high quality audio files?”

10. Acting Ability

Voice actors and voice-over talents can sometimes be a slightly different breed. While both may sound OK on a mic when given specific directions, authentic voice actors have the ability to give you the nuance you need – often with little or no direction required.

Top-notch voice actors come armed with the training, experience and skills required to portray a character, in any given situation or relationship, not just provide so-called “lip service.” This kind of expertise is what will lift the words off the page and take your project from something bland to something engaging.

The question to ask: “Does this voice-over talent have any acting training and ability, just in case that is needed for my project?”

While these 10 questions give you a strong foundation for choosing voice-over talent, they are certainly not the end-all. You can ask about a person’s level of professionalism and confidence, however, their true levels of both will be apparent through your interactions.

You’ll want to choose someone who not only says they’re the best, but can prove it with prompt replies, strategic input, a professional manner and a great vocal performance. The full package is something that only comes from an authentic pro.

VERSATILE

EXPERIENCED

PROFESSIONAL