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Voiceover Internet Marketing Tips for the Voiceover Artist

March 15, 2012 by Debbie Grattan

Part 1 of an Interview with Lowell Christensen of Spotworks Creative

Female Voiceover Artist Debbie Grattan interviews Lowell Christensen of SpotWorks Radio Creative and Production about how to market your voiceover artist talents and services on the Internet.

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Voiceover Artist Marketing Tips from Lowell Christensen
Lowell Christensen is the founder of SpotWorks Radio Creative and Production, an online advertising agency and production house serving clients worldwide.
A writer who loves production and a producer who loves to write, Lowell has been providing radio copywriting, voiceovers, and radio commercial production for almost two decades.

Voiceover Artist – Debbie Grattan: Can you give us some background as to how you got started in the radio creative and production services business?

Lowell Christensen: I started out in 1989 writing copy for radio stations. Later, I got into production and voicing.

When the Internet came along in the late 1990s, I saw an opportunity to sell my services from a web site. That suited me because I don’t have a sales background and I really don’t have a sales bone in my body to sell face-to-face. I started my web site in 1997, but didn’t go full time at it until I quit my day job in 2004.

Voiceover Artist – Debbie Grattan: Did your day job help you establish connections or did you forge new ground with all new clients?

Lowell Christensen: It really was an Internet marketing venture because I didn’t deal locally with anybody and I actually still don’t. Everybody that came to me was brand new. I had to learn how to get ranked online by search engines, which in 1997 wasn’t even in our vocabulary.

Voiceover Artist – Debbie Grattan: How is working with an online talent production agency different from working with a traditional agency?

Lowell Christensen: The thing that drove people to the Internet was cost savings. Traditional agencies, especially larger agencies, have overhead like wining, dining, and a large number of employees. The other alternative is to go to a radio station, but they often lack the resources to provide what clients are looking for. I’m that middle ground for clients that want creative and production without paying a higher price.

Smaller to mid-level production agencies will outsource their radio production to me because it’s cheaper, as do agencies that need audio for in-house TV spots. On my end, my audio for TV doesn’t look much different. I produce it like a radio spot, keeping in mind subtle nuances. For example, the background music and sound effects on a TV spot can be a lower volume than a spot that airs on radio.

Voiceover Artist – Debbie Grattan: What can a voiceover artist do to take advantage of online trends?

Lowell Christensen: It is tougher for voiceover artists than for full service agencies like mine because that seems to be where there is the biggest competition. If your market is online, put up a web site, do what you need to get ranked, and consider pay-per-click. In terms of trends, Google is still the best source for new clients. Voiceover artists should also get their voiceover demos listed on as many voiceover talent sites as possible, not just pay-to-play sites like Voice123. After that, send your voiceover demo via e-mail to production companies on a regular basis. Keep your name out there.

That said, I find the greatest success is achieved when you take into account that with the Internet everything is instant. You have to be able to respond to an e-mail in minutes. It’s unnerving if I e-mail a voiceover artist about an opportunity and don’t hear back for hours.

In Part 2 of this interview, Lowell Christensen shares how he discovers voiceover artists and what they can do to ensure steady work.

Debbie Grattan is a professional female voiceover artist who has been doing voice work for over 20 years. She’s been a “go to” voice talent for many corporations, production companies and recording studios across the US. Check out her female voice samples, voiceover resume and acting bio and ISDN studio specs for more information.

Filed Under: For Voice Over Talent Tagged With: voice over career, voice over success

Voiceover Career Success Helped by Attitude and Perspective

November 15, 2011 by Debbie Grattan

Female Voice Actor Debbie Grattan shares why attitude and a positive perspective are critically important when trying to build a successful voiceover career.

In reading blogs from other voice actors, I’m noticing that lately I am hearing a good deal of complaining. Discussions about the negative state of the economy, how the market is flooded with “wanna-be” voiceover talents, and that those who used to be able to make a good living as voice actors, without a lot of effort, are now having to either work much harder, or settle for a smaller piece of the pie.

All of these points are valid and true to some degree. However, I have learned that in order to stay on track, I have to align myself with a truth that allows me to feel good and keep moving forward in my voiceover career.

Voiceover Career Success Helped by Attitude and Perspective

The perspectives and points of view that sound like complaining will actually cause me to become stuck in a whirlpool of negativity, because the way I see the world is how the world will be reflected back to me.

Another saying I’ve found to be true is, “If you change the way you look at things, the things you look at change.”

Change the Way You Look at Your Voiceover Career and Your Voiceover Career Will Change

I truly believe that attitude plays one of the most important roles in being successful in anything one chooses to pursue, not just in having a voiceover career. I believe if there is something “unwanted” in my experience (a perceived problem), the best and most effective thing for me to do is usually to NOT give it very much attention, but notice it, allow it to be, and move forward toward what I want. Perhaps there is valuable information contained in this unwanted experience.

For that reason, it is always worthwhile to look at the problem long enough to see it clearly. But, once I’ve “mined the gold out of it,” I have no reason to keep thinking about the problem. This too shall pass, as long as I don’t get fixated on it and cause it to hang around longer than it needs to!

Indeed, by focusing on the things that we don’t want (i.e. “The economy stinks”, “there aren’t enough jobs out there”, “I’m not making enough money”) we put ourselves into alignment with a state of “lack,” and we actually become creators of the very things we are attempting to avoid.

Positive Thinking Alone is Not Enough

There is a lot of New Age thinking in the world today, which gets labeled as “Pollyanna-ish.” I agree that positive thinking alone is not enough. Beliefs and thought patterns can be ingrained very strongly within us, and are often extremely resistant to change.

My husband has worked for several years as a life coach helping people to dismantle their limiting beliefs, and choose to have the lives that they dare to dream. It’s entirely possible to achieve a more desireable life experience, but the thinking and beliefs need to get lined up properly to support that outcome.

I find that: What we focus on, expands in our awareness. Where our attention goes, energy and consciousness flows, and the object of that attention grows. Energy and consciousness has awesome creative properties which we are only beginning to understand.

So, to actually achieve success with a VO career, and the manifestation of thing we WANT — to be a successful, constantly working voice actor, it is important to have the proper positive perspectives, and eliminate the obstacles that can derail our thinking and ultimately our actions.

It’s a lot easier to think of ourselves as a failure, than to actually achieve success, so it’s critically important to disregard the limiting thoughts that roll around in our heads. They’re just thoughts, after all.

Tips for Changing Your Focus

In addition to focusing on what you WANT instead of what you don’t want, you can get your thoughts headed in a positive direction by using few techniques noted by SourcesofInsight:

  • Ask yourself questions instead of making statements. Rather than telling yourself “Don’t focus on the gig I didn’t get,” ask yourself something like, “What do I want to go for next?”
  • Ask HOW rather than WHY. Instead of asking, “Why don’t I get these gigs?” try asking, “How can I improve my auditions?”
  • Ask questions to change your frame of mind. If you catch yourself wondering things like, “What was the worst voiceover workday I’ve ever had?” turn the tables to wonder “What was the best day I’ve ever had?”

I believe that universally, there are laws and principles in place, that will support us, and allow us to materialize the life and reality that we choose on this physical plane, regardless of any circumstance we can point to, that appears to be in the way – i.e. the economy, overpopulation of voice over actors, computer generated voices taking the place of actual voice actors, etc.

But, we must live in alignment with those laws and principles so that they can act as a tailwind rather than a headwind. And we must be willing to adapt to the constantly changing environment we now live in and step into the opportunities that are presented to us, even though it sometimes feels a little uncomfortable to take that step.

Debbie Grattan is a professional female voiceover actor who has been building a successful vo career for over 20 years. She’s been the “go to” artist for many production companies and recording studios across the US. Check out her voiceover demos, female voice actor bio and home recording studio specs for more information.

Filed Under: For Voice Over Talent Tagged With: voice over career, voice over talent

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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