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For Voice Over Talents

Technology’s Impact on Professional Female Voice Talent

February 15, 2012 by Debbie Grattan

Part 1 of an Interview with David Louis of Audio Images Kauai

Professional female voice talent Debbie Grattan chats with Dave Louis of Audio Images Kauai about how technology has changed the voice over business

Technology's Impact on Professional Female Voice Talent, interview with David Louis
Dave Louis and Academy Award winner Geoffrey Rush are all smiles after a four hour ADR session for “The King’s Speech” at Audio Images Kauai. Tom Hooper directed the session via a phone patch from London, England.

Debbie Grattan – Professional Female Voice Talent: Dave, we’ve known each other a long time, but I don’t know if I’ve ever heard the story of how you got started in the business as an audio engineer and producer.

David Louis: I got my first job in radio around 1974 doing everything, including voice overs, writing commercials, and learning what to do in terms of production from some very talented people.

Before long, I left KEZY, my last radio job in Southern California, and went to work managing a production studio that catered to advertising agencies. I started meeting, learning, and dealing with professional female voice talent (and male talent as well) and creative directors. As time went on, I bought the business, and my clients started to rely on me for directorial support. I became less an engineer and more a producer and director.

Debbie Grattan – Professional Female Voice Talent: How has the audio recording business changed since the advent of home recording studios, ISDN, and the phone patch?

David Louis: Technology is what made my move to Hawaii possible. Everything I’m doing here is the same as what I was doing when I was back in LA because everything is digital, everything is Internet.

Debbie Grattan – Professional Female Voice Talent: How has technology changed the way a professional female voice talent works?

David Louis: It has dramatically changed for male and female voice talent because they don’t have to be on the road anymore. Suddenly, they’re making more money and doing more work because they don’t have to drive from studio to studio.

Debbie Grattan – Professional Female Voice Talent: Are there any downsides?

David Louis: Fifty percent of the concentration for voice talent is now on the technical aspects. It’s distracting and they don’t realize how much it’s affecting their delivery and performance.

Likewise, directing is not as easy when you’re on a phone patch. If everyone else is in a “real” studio (as opposed to voice over talent alone in their own home studio) that’s the worst because I’ll hear this phantom voice in the background saying, “We’re making a couple of changes.” I actually prefer home studios as opposed to talent working in a different recording studio, since the connection is more direct.

Debbie Grattan – Professional Female Voice Talent: Do you handle a session with a male or female voice over talent on a phone patch or ISDN the same as you did when they were in your studio, along with the creative director or ad agency person?

David Louis: Absolutely not. Every studio has a specific sound, and I had the luxury of controlling everything from the room temperature to microphone adjustments. I could save mixer board settings for every male and female voice talent that came into the studio, which is important for continuity.

My standard operating procedure is to play back to talent what we did last time, unless delivery and pacing has changed, joking, ‘This is the guy I need you to do.’ Voice talent gets it, and therein lies the continuity. When talent records on their end, maybe the microphone or EQ isn’t the same, but most of the time we can adjust. Playing those lines back to them really makes a difference. It works every time.

Debbie Grattan – Professional Female Voice Talent: Do you find that end clients are less picky now than they used to be?

David Louis: Absolutely, but I’m speaking from my own experience and the kinds of clients I’ve dealt with. Quality has suffered because it’s not consistent anymore. I’m dealing with male and female voice over talent in different parts of the country and different studio setups, and so it takes a little bit more work on the producing and engineering part to ensure that the continuity is there and everything is sounding as it should for the end client. If the male or female voice over artist can leave thinking they did a great job, then I’ve done my job.

In the second installment, Dave Louis offers more advice for female voice over talent working in a home studio.

Debbie Grattan has been a professional female voice talent for 20+ years, collaborating on thousands of projects and partnering with hundreds of production companies, marketing and advertising firms, commercial voice-over recording studios and corporate/business clients around the United States and throughout the world. Check out her Professional Female Voice Talent Demos and request a Custom Voice Talent Audition for your upcoming project.

Filed Under: For Voice Over Talent Tagged With: female voice over actor

Voiceover Career Success Helped by Attitude and Perspective

November 15, 2011 by Debbie Grattan

Female Voice Actor Debbie Grattan shares why attitude and a positive perspective are critically important when trying to build a successful voiceover career.

In reading blogs from other voice actors, I’m noticing that lately I am hearing a good deal of complaining. Discussions about the negative state of the economy, how the market is flooded with “wanna-be” voiceover talents, and that those who used to be able to make a good living as voice actors, without a lot of effort, are now having to either work much harder, or settle for a smaller piece of the pie.

All of these points are valid and true to some degree. However, I have learned that in order to stay on track, I have to align myself with a truth that allows me to feel good and keep moving forward in my voiceover career.

Voiceover Career Success Helped by Attitude and Perspective

The perspectives and points of view that sound like complaining will actually cause me to become stuck in a whirlpool of negativity, because the way I see the world is how the world will be reflected back to me.

Another saying I’ve found to be true is, “If you change the way you look at things, the things you look at change.”

Change the Way You Look at Your Voiceover Career and Your Voiceover Career Will Change

I truly believe that attitude plays one of the most important roles in being successful in anything one chooses to pursue, not just in having a voiceover career. I believe if there is something “unwanted” in my experience (a perceived problem), the best and most effective thing for me to do is usually to NOT give it very much attention, but notice it, allow it to be, and move forward toward what I want. Perhaps there is valuable information contained in this unwanted experience.

For that reason, it is always worthwhile to look at the problem long enough to see it clearly. But, once I’ve “mined the gold out of it,” I have no reason to keep thinking about the problem. This too shall pass, as long as I don’t get fixated on it and cause it to hang around longer than it needs to!

Indeed, by focusing on the things that we don’t want (i.e. “The economy stinks”, “there aren’t enough jobs out there”, “I’m not making enough money”) we put ourselves into alignment with a state of “lack,” and we actually become creators of the very things we are attempting to avoid.

Positive Thinking Alone is Not Enough

There is a lot of New Age thinking in the world today, which gets labeled as “Pollyanna-ish.” I agree that positive thinking alone is not enough. Beliefs and thought patterns can be ingrained very strongly within us, and are often extremely resistant to change.

My husband has worked for several years as a life coach helping people to dismantle their limiting beliefs, and choose to have the lives that they dare to dream. It’s entirely possible to achieve a more desireable life experience, but the thinking and beliefs need to get lined up properly to support that outcome.

I find that: What we focus on, expands in our awareness. Where our attention goes, energy and consciousness flows, and the object of that attention grows. Energy and consciousness has awesome creative properties which we are only beginning to understand.

So, to actually achieve success with a VO career, and the manifestation of thing we WANT — to be a successful, constantly working voice actor, it is important to have the proper positive perspectives, and eliminate the obstacles that can derail our thinking and ultimately our actions.

It’s a lot easier to think of ourselves as a failure, than to actually achieve success, so it’s critically important to disregard the limiting thoughts that roll around in our heads. They’re just thoughts, after all.

Tips for Changing Your Focus

In addition to focusing on what you WANT instead of what you don’t want, you can get your thoughts headed in a positive direction by using few techniques noted by SourcesofInsight:

  • Ask yourself questions instead of making statements. Rather than telling yourself “Don’t focus on the gig I didn’t get,” ask yourself something like, “What do I want to go for next?”
  • Ask HOW rather than WHY. Instead of asking, “Why don’t I get these gigs?” try asking, “How can I improve my auditions?”
  • Ask questions to change your frame of mind. If you catch yourself wondering things like, “What was the worst voiceover workday I’ve ever had?” turn the tables to wonder “What was the best day I’ve ever had?”

I believe that universally, there are laws and principles in place, that will support us, and allow us to materialize the life and reality that we choose on this physical plane, regardless of any circumstance we can point to, that appears to be in the way – i.e. the economy, overpopulation of voice over actors, computer generated voices taking the place of actual voice actors, etc.

But, we must live in alignment with those laws and principles so that they can act as a tailwind rather than a headwind. And we must be willing to adapt to the constantly changing environment we now live in and step into the opportunities that are presented to us, even though it sometimes feels a little uncomfortable to take that step.

Debbie Grattan is a professional female voiceover actor who has been building a successful vo career for over 20 years. She’s been the “go to” artist for many production companies and recording studios across the US. Check out her voiceover demos, female voice actor bio and home recording studio specs for more information.

Filed Under: For Voice Over Talent Tagged With: voice over career, voice over talent

Voiceover Acting and the Battle of the Blowers

November 20, 2010 by Debbie Grattan

Female Voiceover Acting Talent Debbie Grattan shares the challenges of recording in a Home Voiceover Recording Studio when outside the leaves are a-fallin’!

At last we are nearing the time of year when the leaves have almost all fallen safely to Mother Earth and the roaring chorus of leaf blowers and lawnmowers has reached its climactic finale.

What does this have to do with being a female voice actress, you ask?

Well, here’s the connection. I live in the Midwest now, where they actually have a season called Autumn. Being born and bred in southern California shielded me from events such as this. I used to think the seasons had more to do with location (you go to the beach for summer, to the mountains for winter) than the tilting of the planet and extreme changes in temperatures.

When you make your living as a voiceover actress, working out of your home recording studio (even a well sound-proofed one), you need to pay attention to things like this because all it takes is one landscape crew on a mission to rid somebody’s yard of every earthbound leaf remnant… Well, you get the picture. It can really mess up a full schedule of voiceover acting recording projects.

I’ve been pretty fortunate this year. The Leaf Gods have been very cooperative with the timing of the “the fall” so as not to interfere with my often jam-packed recording schedule. I live in a neighborhood that has many folks who really like to take care of their property (which is a good thing) and somehow some way, we’ve all managed to co-exist quite peacefully. Sometimes just in the nick of time, with John or Bill (keeping this anonymous) finishing up their cleanup just minutes before I am set to do an ISDN voiceover session. It can get a little nerve-racking at times! Not that I escaped these types of scenarios when I lived in California. I can remember more than one occasion when I sent my husband out to “pay off” the landscaping crews so I could complete a phone patch with a very high profile client.

Last year, my husband (he’s a Lifecoach btw) taught me a little saying (or prayer perhaps) called The One Command, and it can be used anytime you are trying to get a specific outcome and it seems like a bit of a stretch to achieve it. I admit, I used this command few times this fall.

“I don’t know how it is that I have total peace and quiet for this voiceover acting session at 2pm today, I only know that I have that and I am grateful and fulfilled!” Then I would relax and take a few deep breaths feeling the way I will actually feel when that reality shows up just as I requested it.

I was very pleasantly surprised at how well that statement worked most of the time.

So, now I’m breathing a relaxed sigh of relief knowing that the worst of the “noisy season” is behind me. At least until the snow flies and the snow blowers come out of hibernation!

Be sure to also check out a more updated article about this topic, “Voice-Over Actor vs. Leaf Blowers: This Year the Actor Wins” for my present day solution to those pesky blowers.

Debbie Grattan is a professional female voiceover actor who has been doing voice over work for more than 20 years. She’s been a “go to” artist for many production companies and recording studios across the US for several years. Check out Debbie’s Voiceover Acting Demos and request a Custom Voiceover Audition or Quote for Upcoming Project.

Filed Under: For Voice Over Talent Tagged With: voice over acting, voice over actor, voice over talent

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Debbie Grattan is a top-rated professional female voice over talent with more than 25 years of experience delivering voice over services worldwide. She regularly records commercial voice overs for radio and tv as well as infomercial voice overs and direct response marketing for children's toys, health, fitness and beauty products. Other specialties include female narration voice overs for corporate narration, web videos, tutorials, explainer videos and technical medical narration. Debbie also provides phone-related voice over services including phone prompts, messages-on-hold and outbound phone marketing for companies in the United States and Canada.

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