Virtual reality has become a literal reality, and it’s one of the hottest new developments in today’s technology. You can find it being used in everything from vr games to instructional how-tos to vr apps to virtual reality story-telling behind one of the best-selling organic soap brands in the world.

I mention the soap since » Continue Reading.

While styles, tastes and trends may change, the fundamentals of a good recipe always stay the same. This holds true whether you’re whipping up a magnificent manicotti to serve your guests or an impressive voice over website to serve to the millions of potential customers on the internet. When I went through a website revamp earlier this year, I » Continue Reading.

You want a totally different mood and sound for a voice-over spot that’s selling cars than for a voice-over video explaining a complicated medical procedure. So how do we VO artists know what voice over read to deliver? Well, sometimes we don’t.

Some scripts present a myriad of options, all of which could work. Getting the “right” read » Continue Reading.

We’ve all heard the saying that change is the only constant in life – but I ran across another quote that sums up my recent encounter with change even more accurately. Writer and motivational speaker Robin Sharma says:

Change is hard at first, Messy in the middle And gorgeous at the end.

The recent change I had to » Continue Reading.

Your script is written and ready to go. It’s short, straightforward and simple.  It doesn’t contain anything about complicated medical procedures, highly technical computer jargon, or words that have been translated from a different language. You’ve hired a professional voice-over talent to record it, and have about one hour to deliver the finished recording to your boss. No problem, right?

» Continue Reading.

The world of voice-over may be drawing you in with its bright promise of exciting work, big bucks and loads of fame to come. But like any other industry, a voice-over career has a slightly dimmer side that comes with the territory.

If you’re in the midst of making a decision to jump off into the pool of voice-over actors » Continue Reading.

Once upon time, the big thing in voice-overs was that big, booming voice – the very polished, voice-over announcer type, with a strong kind of yelling-at-you delivery and feel. People listened. People purchased. That was simply how sales were made.

As times have changed, so have selling strategies. Most folks are no longer apt to listen to the very » Continue Reading.