Mozart wasn’t born great. And the same holds true for any phenomenal musician, artist, engineer, writer, party clown or voiceover talent you may want to be or hire. While great talent was once thought to be innate, research psychologist Anders Ericsson argues it is something most people can achieve, in just about any » Continue Reading.

The Internet can do some pretty strange things. Like cut out in the middle of your favorite Netflix series. Or send your emails off into cyber nowhere land. Or shuttle search traffic to your voiceover talent website when users search for the “voice of Ooma.”

If you’ve landed here searching for the voice of Ooma, you already know what » Continue Reading.

My husband recently took my 11-year-old son to get a new pair of shoes. He just needed some all-purpose, everyday sneakers to wear to school, so they headed to a popular brand name shoe store known for discount prices, hopefully to get a deal around half of what the mall stores would cost. They came home with the same » Continue Reading.

As author and management company founder Mike Mack explains in a podcast interview (start at 7 minute mark), remarkable service is simply service that’s so good your customers remark upon it. While plenty of folks are prone to hit the social media arena remarking on extraordinarily bad service, Mack focuses on key points » Continue Reading.

When voice-over talent and clients use an agent or casting service, they can typically expect to pay a fee of 10 to 20 percent for agency services. But when voice-over talent and clients use the pay-to-play site of Voices.com (referred to as VDC in this article), the overall amount of fees charged has become a bit of a mystery » Continue Reading.

This is Part 2 in a series on the advantages of hiring professional narration voiceover talent for your business narration projects. Please also read Part 1, “Voiceover Narration: Do It Yourself or Pay for a Pro?”

No one wants to lose the audience for their corporate video after only a sentence or two, so a pleasant, listener-friendly voice is a must » Continue Reading.

Your corporation could have one, two or even dozens of video ideas in your lineup, from how-to instructional videos to those providing a description of your company or a rundown on specific services or products. You may also have an in-house team that typically takes care of all your production needs.

But, is that team using a voice that » Continue Reading.

Whether you’re a seasoned professional in the VO world, or brand-new to the game, a common denominator for all of us, is that we’re in this business to get paid for doing something we’re good at and that we enjoy.

But how much do we really want to be paid?

Everyone has their own set of parameters and goals, » Continue Reading.

Extremely limited budgets. No need for top quality. Filler or disposable work. These are three scenarios I outlined in Part 1 of this two-part article to show that cut-rate pricing sites like Fiverr may have a place in the voice-over world. And no matter how much the experienced, professional, full-time voice-over talent protests, the reality » Continue Reading.

Fiverr has been bashed repeatedly since its inception in 2010, thanks to its premise of selling voice-over recordings, and anything else you may need, for a mere $5. Fellow voice-over pros have bemoaned everything from the “digital slave wages” it offers to the smarmy feeling they’d be sure to get if they ever stooped so low as to » Continue Reading.